Bristol Myers Squibb announces the launch of its national 'Live Your PosSCZible' campaign in partnership with the schizophrenia community to promote lived experiences and support patients and caregivers with educational, community and peer resources.

Schizophrenia, a persistent mental illness, can severely affect daily life, but with the right treatment, patients can achieve their ambitions, the laboratory stresses.

The campaign features testimonials, such as that of actor Taye Diggs and his sister, designed to break down stereotypes and show that a 'full and happy' life is still possible with schizophrenia.

Copyright (c) 2024 All rights reserved.