BAT announces that glo Hilo, its new premium heated tobacco device, will be available from 9 June 2025 in Sendai, Japan, accompanied by exclusive virto consumables.

The device features Turbostart technology, which heats the sticks in five seconds using a quartz element combining resistive and infrared heating.

To accompany this launch, BAT is also introducing the Myglo app, which allows users to personalize the device, track its use, locate it, and lock it.

BAT says that virto sticks, available in eight flavors, offer an optimized structure for precise heat transfer and a better taste experience.


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