British American Tobacco has clearly in a downward short term tendency.

From a fundamental viewpoint, the company could suffer from downward EPS revisions from analysts. Indeed, this situation could lead the stock to more pronounce profit taking.

From a technical viewpoint, after an upward short term movement, the stock has stopped on its GBp 3794 resistance. Now, the stock is severely penalized and has brokedown its short term pivot point and all the moving averages in hourly data, situation which should accelerate profit taking toward the GBp 3482 area and then the GBp 3362.5 area.

To conclude, active investors can open a short position on British American Tobacco in order to reach the GBp 3482 area and then the GBp 3362.5 support.
In case of breakout of the short term pivot point at GBp 3579.5, positions should be cut.