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    BATS   GB0002875804

BRITISH AMERICAN TOBACCO PLC

(BATS)
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Delayed London Stock Exchange  -  12:35:08 2023-03-24 pm EDT
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British American Tobacco : Vaping facts campaign under way in Canada

03/17/2022 | 10:11am EDT

Vaping facts campaign under way in Canada

Imperial Tobacco Canada, a subsidiary of BAT, has launched a campaign to highlight the facts and science of vaping.

17 March 2022

'Let's clear the smoke' has the goal of educating Canadian adults on the facts about vapour products and the role these products can play in reducing the risks compared to cigarettes.

At BAT, we have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business and the ITC campaign gives readers access to information on how tobacco harm reduction is being embedded as a public health strategy.

'Let's clear the smoke' provides information about the latest in vapour product science and aims to allow Canadian adults to take a more informed view when considering their stance on vaping products and other less risky alternatives to smoking*† .

This campaign is driven by a combination of mass out of home media placements and digital ads to drive awareness and website traffic. The campaign lasts for 10 weeks and will be the first of a range of initiatives to drive the acceptance of THR in Canada.

"There is a lack of understanding out there about vapour products, especially when it comes to the positive role they can play in tobacco harm reduction," said Ralf Wittenberg, President and CEO of Imperial Tobacco Canada. "I think this misunderstanding is due to the fact that the vast majority of people don't have access to accurate, credible and independent information.

"The purpose of this campaign is to educate Canadian adults on the facts about vapour products by providing access to credible, factual, and independent information."

Find out more at clearthesmoke.ca .

Disclaimer

British American Tobacco plc published this content on 17 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 March 2022 15:10:02 UTC.


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Sales 2023 28 565 M 34 921 M 34 921 M
Net income 2023 8 186 M 10 007 M 10 007 M
Net Debt 2023 36 552 M 44 685 M 44 685 M
P/E ratio 2023 7,83x
Yield 2023 8,48%
Capitalization 64 215 M 78 504 M 78 504 M
EV / Sales 2023 3,53x
EV / Sales 2024 3,31x
Nbr of Employees 52 077
Free-Float 83,4%
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