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    BVIC   GB00B0N8QD54

BRITVIC PLC

(BVIC)
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Britvic : Robinsons launches new Blackberry, Cranberry & Sloe Fruit Cordial

10/21/2021 | 04:24am EST

Robinsons is helping retailers to stir things up this Christmas with its brand-new Fruit Cordial in Blackberry, Cranberry & Sloe flavour. As the number three cordial brand in the UK[1], which has reached £29.8m in sales value since it launched in 2017[2], Robinsons Fruit Cordial aims to add an air of sophistication to drinks events and dinner parties. The new flavour launches just in time for festive season celebrations, but will be a permanent fixture for retailers to take advantage of all-year round.

Enjoyed hot as a winter warmer, or cold with sparkling water or with the addition of a spirit to complement a cocktail, Robinsons Fruit Cordial is highly versatile. It can be a delicious mulled wine alternative with a cinnamon stick and lemon, or can be paired with a dash of gin or rum. As two in five people expressed they were trying to moderate alcohol intake last year[3], it also offers a delicious option for those looking for a more premium soft drink for occasions. It is therefore a great addition for retailers' shelves, to offer shoppers an adult flavour that adds sophistication to their soft drinks choice.

Ben Parker, at home commercial director at Britvic, comments: "With many plans disrupted last year, people are likely to make social occasions and drinks parties, during the festive season, with friends and family even bigger and better in 2021. Cordials will be key for these occasions, and the new Fruit Cordial flavour is a great addition to these moments, this winter and beyond."

Robinsons Blackberry, Cranberry & Sloe Fruit Cordial will land in stores from 11th October, with an RRP of £2.50. Blended using delicious fruits and botanical flavours, it contains real fruit in every drop. It also contains no artificial colours or flavourings. The launch will be supported by an above the line campaign called 'Stir Things Up', activated from November to demonstrate the versatility of the new addition to the Robinsons range.

[1] NielsenIQ RMS Total Coverage, Britvic Defined Best Tier, Value Sales, 52w/e 28.08.21

[2] NielsenIQ RMS Total Coverage, Britvic Defined Best Tier, Value Sales, 52w/e 28.08.21

[3] Mintel UK Cordials and Squashes Report 2020

Notes to Editor

Robinsons Blackberry, Cranberry & Sloe Fruit Cordial is suitable for a vegetarian and vegan diet.

Robinsons Blackberry, Cranberry & Sloe Fruit Cordial will be available in stores from the 11th October

  • Pack Size: 500ml
  • Case Size: 8 x 500ml
  • MRSP: £2.50

Contact:

For further press information, please contact the Britvic team at Cirkle.

Email:britvic@cirkle.com

Tel: 01494 731 750

All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781

Disclaimer

Britvic plc published this content on 21 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 October 2021 08:23:03 UTC.


© Publicnow 2021
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Sales 2021 1 398 M 1 851 M 1 851 M
Net income 2021 102 M 135 M 135 M
Net Debt 2021 543 M 719 M 719 M
P/E ratio 2021 23,0x
Yield 2021 2,55%
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Nbr of Employees 4 460
Free-Float 99,4%
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Mean consensus OUTPERFORM
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Last Close Price 923,50 GBX
Average target price 1 001,44 GBX
Spread / Average Target 8,44%
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Peter Simon Litherland Chief Executive Officer & Non-Executive Director
Rosemary Joanne Wilson Chief Financial Officer & Director
John Patrick Daly Non-Executive Chairman
Steve Potts Chief Information & Digital Officer
Ian Philip McHoul Senior Independent Non-Executive Director
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