Broadridge Financial Solutions and TIFIN announced that Broadridge will integrate and distribute a broad range of TIFIN's Fintech wealth solutions that enable advisors to create hyper-personalized solutions for their clients. The distribution agreement follows Broadridge's April 2021strategic investment in TIFIN, along with J.P. Morgan Asset Management and Morningstar. Broadridge will integrate with and provide distribution for TIFIN solutions including Positivly, Magnifi, Louise, and Totum, each of which addresses friction in the wealth tech industry. The first product to be distributed through Broadridge is Positivly, an advice personalization platform that enables advisors to tailor proposals and portfolios to each client's unique and holistic financial personality. Advisors will benefit from accelerated practice growth, as they attract and retain more investors who value personalization, instead of one-size-fits-all portfolios. Positivly will be available alongside Broadridge's premium digital marketing offering including websites and personalized digital content. TIFIN's twelve fintech operating companies are all inspired to deliver better portfolio outcomes through a more personalized experience for investors, while accelerating organic growth for advisors and asset managers. TIFIN's innovation capabilities are centered around proven science, investment management, software, and algo technology. This combination of "fin" and "tech" is used to seamlessly allow greater asset flow for asset managers and higher organic growth for financial advisors. Additional integrated offerings are planned with products that leverage Broadridge's proprietary technologies in artificial intelligence, marketing content and holistic client centric data aggregation.