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Broadwebasia Inc Com Stk Usd0.001 : BroadWebAsia Inc. Enters Into Internet Partnership in China With MLB Advanced Media

03/31/2008 | 08:25am EDT

BEIJING, March 31 /PRNewswire-FirstCall/ -- Buoyed by the success of the first Major League Baseball exhibition games in China, baseball fans in the country will now be able to follow the game's brightest stars as they compete in the United States via an agreement announced today between MLB Advanced Media, LP (MLBAM) and BroadWebAsia Inc. (OTC Bulletin Board: BWBA). MLBAM is the interactive media and Internet company of Major League Baseball and operates the official league website at http://www.MLB.com as well as all 30 individual club sites. BroadWebAsia, established and chaired by Brad Greenspan, the founder of MySpace, owns and operates six of the leading web 2.0 properties in China.

Under the terms of the agreement, BroadWebAsia, an official MLBAM Licensee in China, will create and host a Major League Baseball-focused website in simplified Chinese targeting the China market. The site, http://www.major.tv/china, is being developed by BroadWebAsia's Shanghai-based Hupo TV subsidiary (http://www.hupo.tv), and officially launched in time for the MLB Opening Series in Japan on March 25th. This year's Opening Series featured the defending World Champion Boston Red Sox taking on the Oakland Athletics in Japan's Tokyo Dome on March 25th and 26th.

BroadWebAsia's MLB-focused China site will be in the simplified Chinese Language, offering Chinese fans video highlights, scores, feature articles, photos, up-to-date and historical statistics and a number of live baseball games streamed directly to China via the Major.tv/China website. Leveraging the popularity of Asian players such as Chien-Ming Wang, Ichiro Suzuki, Chin-Lung Hu, Hong-Chi Kuo, Chan Ho Park and Daisuke Matsuzaka, the site will promote baseball to the large Chinese audience. In addition to having all of the content needed for baseball fans to follow the game, http://www.major.tv/china will have online chats and other fan forums, a special section teaching the China fan base the playing rules of baseball as well as promoting and selling Major League Baseball branded merchandise online.

"We are excited about our partnership with MLB Advanced Media," said Brad Greenspan, Chairman of BroadWebAsia. "BroadWebAsia's cooperation with MLBAM brings together in China two of the leading providers of rich media entertainment, video streaming and next generation internet content. We hope to use the large user base of the BroadWebAsia network in China to widen the appeal of baseball in this exciting market and to create significant new revenue opportunities for BroadWebAsia and MLBAM.

"This partnership with BroadWebAsia provides a very important Chinese language footprint for the game in China's digital space," said Alex Pigeon, Vice President of International, MLB Advanced Media. "The fans in China will now have the ability to follow their favorite teams and players -- from Opening Day to the World Series to the World Baseball Classic -- on a technologically innovative platform and most importantly in their own language."

Peter Schloss, Chief Executive Officer of BroadWebAsia, said, "The overwhelming success of the two exhibition games recently played in Beijing demonstrates the appeal of baseball in China. The launch of our MLB-focused website in China will make the game more accessible, not only to multi-national and Chinese advertisers, but also to the increasing number of Chinese baseball fans at the grassroots level."

About MLB Advanced Media LP

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, http://www.mlb.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the Web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other website in the world.

About BroadWebAsia Inc.

Established in 2005, BroadWebAsia, Inc. (OTC: BWBA) is a fast growing and diversified Internet company focused on Chinese online communities and digital advertising. The company was started and is backed by Internet entrepreneur and MySpace founder Brad Greenspan. The BroadWebAsia network is comprised of Hupo TV (http://www.hupo.tv), Mofile (http://www.mofile.com), TYCYGames (http://www.tycygames.com), 9e3.com (http://www.9e3.com), BBMAO (http://www.bbmao.com), and ETE (http://www.ete.cn). By acquiring controlling interests in 6 fast growing and well managed Chinese websites, BroadWebAsia has built a powerful, synergistic network encompassing video entertainment, social networking, and community search websites supported by a top online ad sales and serving company in China. BroadWebAsia's highly scalable network strategy allows for efficient cross marketing, cross advertising and cross audience promotion opportunities. The BroadWebAsia Network reaches over 70 million monthly unique visitors, generating over 500 million monthly page views.

About Hupo TV

Hupo TV (http://www.hupo.tv) is a subsidiary of BroadWebAsia and is based in Shanghai, China. It operates the online video sharing site, http://www.hupo.tv , which is a leading provider of proprietary video content to Chinese Internet Users. As of March 2008, Hupo TV had more than 100 million monthly video views.

Cautionary Note Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, and includes statements relating to the ability of BroadWebAsia, such as the ability improve efficiencies, improve customer service, drive cost savings and competitive advantage. These statements are based on current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of market, the continued ability to develop solutions, demand for and market acceptance of new and existing services, development of new functionalities which would allow companies to compete more effectively.

     BroadWebAsia Contacts                         MLB Advanced Media Contact
     Financial Relations Board:                    At the company:
     Melanie Nimrodi       Stacy Feit              Matthew Gould
     Media Inquiries       Investor Inquiries      (212) 485-8959
     (312) 546-3508        (312) 640-6779          matthew.gould@mlb.com
     mnimrodi@frbir.com    sfeit@frbir.com

SOURCE BroadWebAsia Inc.

ę PRNewswire 2008
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