Getting digitally savvy
Taking forward the company's rich legacy of over 143 years of delivering quality products and services to its customers and stakeholders, they recently entered into a strategic partnership with Axienta, a leading software company specialising in Salesforce Automation and Business Intelligence to modernise their operations in line with the advances taking place in digital technology.
Group General Trading and Consumer CEO
'This can only be achieved by keeping our finger on the pulse of all our customer activities and having an in-depth knowledge of the products our customers are purchasing from our different business lines. Therefore, we needed a solution that was aimed at enhancing customer satisfaction and achieving transparency in our sales and distribution operations,' commented Gamage.
He further explained: 'As such, we found Axienta's 'VANTAGE' solution had the combination of sales force automation blended in with a distribution management technology that was the perfect mix we had been searching for.'
Driving velocity into sales and distribution processes
Axienta Vice President - Customer and Partner Relations
Scaling-up operational efficiency
The solution is set to enable a new level of collaboration across
It empowers the company to have complete control of their multi-location distributor network and drive higher volumes across all distributor outlets by giving an in-depth view of stock availability backed by the ability to rotate inventory.
The solution also gives management the power to monitor their large team of sales reps and measure their productivity, plans, and scheduled visits and have full visibility into all their activities at any given time.
'We are confident that upon implementation of this solution it will contribute in improving sales growth against each territory and help simplify the work of sales reps who will be supplied with all the information they require in 'real time' to deal with customers and engage in 'on time' reporting. This will lead to better sales closure and will help boost the number of orders,' affirmed Gamage.
Well-armed to manage the next decade
Going forward,
© Pakistan Press International, source