The partnership will create greater scale for Jack Daniel's Country Cocktails through access to Pabst's supply chain capabilities as well as new points of distribution. The agreement gives Pabst the exclusive rights to sales and distribution of Jack Daniel's Country Cocktails and any future
'Jack Daniel's Country Cocktails has been introducing consumers to
'We are thrilled to bring together two classic American companies, both backed by iconic brands with over 150 years of American history. Jack Daniel's Country Cocktails will form an integral part of Pabst's expanding portfolio of flavored malt beverages, and we look forward to leveraging Pabst's unique distribution platform to unlock the potential of one of America's most authentic brands,' said
Jack Daniel's Country Cocktails were introduced in 1992 and have become a staple in the Brown-Forman portfolio. Jack Daniel's Country Cocktails come in eight flavors:
Pabst field sales and national accounts organizations will be responsible for sales of the Jack Daniel's Country Cocktails portfolio to distributors and retailers in
For 150 years,
Pabst
Since 1844, Pabst has been American-owned and operated, and is one of
Contacts:
Brown-Forman:
Elizabeth_Conway@B-F.com, (502) 774-7737.
Important Information on Forward-Looking Statements:
This press release contains statements, estimates, and projections that are 'forward-looking statements' as defined under
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