Brown-Forman Corporation announced the elevation of its information technology (IT) and advanced analytics senior leadership role to the executive leadership team. Effective July 2, Tim Nall, senior vice president, chief information and advanced analytics officer, will report directly to President and Chief Executive Officer, Lawson Whiting. Nall was named chief information officer in 2015, adding advanced analytics responsibilities in 2018. In this role, Nall sets the strategic direction for the company’s technology platforms, systems, tools, and infrastructure. He leads the IT team in creating processes to identify when and where to embrace new technology, taking into consideration how consumers are discovering, interacting with, and making decisions about brands. Nall partners with leaders, teams, and individuals across the company to use technology to attract, empower, and connect employees, which is accentuated by the increase in employees working in virtual and hybrid work environments.