BRP Inc. inaugurates its first European Design and Innovation Centre. Located in Sophia Antipolis in the south of France, this new Centre reasserts the central role that BRP assigns to design and innovation as a growth driver. This installation in Sophia Antipolis demonstrates BRP's desire to immerse itself even more in European trends and to continue to offer products that meet the current and future needs of its customers and the communities in which it operates.

The Centre, which will carry out advanced concept studies on sustainable urban mobility, will play a leading role in BRP's global electrification strategy. Acting on its CSR25 program, the company committed to a technological transition. It aims to offer electric models in each of its existing product lines and to have, by 2035, 50% of its units sold to be electric.

Nestled between sea and mountain in the heart of a region recognized as a hub for green technology research, the Centre will enable BRP to continue attracting the best design talent in the world to its creative teams. To make this project a reality, BRP benefited from the close support of local institutional partners, including most notably teams from the Sophia Antipolis Agglomeration Community and the Team Côte D'Azur. Through the course of its explorations, the company also met several key players in the socio-economic landscape who helped it to better understand the dynamics of innovation in the region.Nicolas Deluy, with his bicontinental expertise, has been leading the Centre's team since December 2022, which is made up of about 15 experts including industrial designers, colours, materials and finish specialists as well as a clay modeler, from various countries. In addition to its work on advanced concepts related to sustainable mobility, the team will provide design services to internal BRP partners in Europe and Scandinavia.