Brunswick Corporation Announces Appointments of Senior Leadership At Boston Whaler and Mercury Marine
September 21, 2021 at 01:04 pm EDT
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Brunswick Corporation announced that Kris Neff is named President, Boston Whaler reporting to Aine Denari. Kris joined Brunswick in 2005 and has held a variety of roles of increasing responsibility across many of the divisions. Kris worked within the Brunswick Boat Group, Attwood, and Mercury in category leadership, operational, and business development roles before moving to Life Fitness to lead global operations, MA, and as integration lead and President of Cybex. Kris rejoined Mercury in 2017, moving into his most recent role as Vice President Category Management and Strategic Planning. Under his direction, Mercury launched some of its most innovative products including the February launch of the 600hp V12 Verado as well as 1st Mate Safety System, which won multiple CES Innovation Awards. Nick Stickler is named Vice President, Category Management and Strategic Planning, Mercury Marine, reporting to Chris Drees. Nick also joined Brunswick in 2005, in its Bowling Billiards division, advancing through the organization in a variety of strategy and business development roles before being named Vice President and General Manager, Bowling Consumer Aftermarket Products. He later transitioned to the Brunswick Boat Group where he was promoted to President of Fort Wayne Operations and subsequently assumed his current role as President of Boston Whaler. Nick has guided Whaler through a time of incredible growth both in product portfolio and capacity, including with the recent re-opening of the Flagler facility which is adding further capacity to meet record demand from Whaler's customers. His experience leading two of boat companies and his past powertrain engineering experience will make him an impactful addition to Mercury's leadership team.
Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group and Boat. The Propulsion segment designs, manufactures and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine and RV, specialty vehicle markets. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and Business Acceleration. Its boat brands include Boston Whaler, Lund, Sea Ray and Bayliner.