Brunswick : to Showcase the Future of Boating Technology Virtually at the 2022 Consumer Electronics Show
January 05, 2022 at 03:54 am EST
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Brunswick Corporation to Showcase the Future of Boating Technology Virtually at the 2022 Consumer Electronics Show
Download as PDFJanuary 04, 2022 3:30pm EST
METTAWA, Ill. - January 4, 2022 - Brunswick Corporation (NYSE: BC), the largest recreational boating manufacturer in the world, will display the future of recreational boating technology virtually during CES 2022. Through its ACES strategy (autonomy connectivity, electrification, and shared access) on Brunswick.com, the Company will showcase how it is defining the future of the marine industry through an immersive look into situational guidance, collision avoidance and auto docking.
You can view the experience through an interactive video here, and elements of the experience include:
Predictive path guidance: Projected onto your world to provide a safe area of operation.
Object detection: Various objects are detected and classified. Objects are prioritized based on their potential threat, as well as use profiles.
Situational awareness: Contextual awareness provides a better understanding of your environment. Active and passive feedback can be perceived.
Within its CES virtual platform, Brunswick is also launching its 2022 CES Media Day presentation featuring its innovation strategy, designed to re-shape the consumer experience. In addition, media days will also focus on:
CES Innovation Award Winner - The first V12, 600HP outboard engine - Featuring the first 2-speed hydraulic Transmission, steerable gearcase and the most powerful and fuel-efficient outboard in the industry.
A partnership with E1 Racing and the Racebird - Brunswick will feature its vision for electrification in addition to highlighting a partnership with the E1 racing series, showcasing its electric racing powerboat, RaceBird, featuring an electric powertrain developed by Mercury Racing and display and navigation systems developed by Brunswick-owned Simrad® and C-MAP.
Autonomous boating - A partnership with Carnegie Robotics, creating advanced driver assistance and autonomous solutions to improve the boating experience across a range of applications and scenarios.
To learn more, visit Brunswick's CES virtual experience or tune in to hear from Brunswick Corporation CEO, Dave Foulkes, during the Company's CES Media Day presentation.
About Brunswick:
Headquartered in Mettawa, Ill., Brunswick Corporation's leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Advanced Systems Group, which includes industry-leading brands such as Simrad, Lowrance, C-MAP, B&G, MotorGuide, Attwood, Mastervolt, RELiON, Blue Sea Systems, CZone, and ASG Connect system integrators; Land 'N' Sea, BLA, Payne's Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class. For more information, visit brunswick.com.
Released January 4, 2022
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Brunswick Corporation published this content on 04 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 January 2022 08:43:05 UTC.
Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group and Boat. The Propulsion segment designs, manufactures and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine and RV, specialty vehicle markets. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and Business Acceleration. Its boat brands include Boston Whaler, Lund, Sea Ray and Bayliner.