The following Management's Discussion and Analysis of Financial Condition and
Results of Operations contains forward-looking statements that involve risks and
uncertainties. Our actual results may differ materially from the results
discussed in the forward-looking statements. Factors that might cause such a
difference include, but are not limited to, those discussed in "Risk Factors"
and elsewhere in this Annual Report on Form 10-K. The following section is
qualified in its entirety by the more detailed information, including our
financial statements and the notes thereto, which appears elsewhere in this
Annual Report on Form 10-K.



COVID-19 Pandemic



In March 2020, the spread of COVID-19 was declared a global pandemic by the
World Health Organization. We have been and continue to closely monitor the
impact of COVID-19 on all facets of our business. We have taken decisive actions
to protect the safety of our employees and customers and to manage the business
throughout the fluid and challenging environment resulting from COVID-19. The
pandemic has negatively affected the U.S. and global economies, disrupted global
supply chains and financial markets, and led to significant travel and
transportation restrictions, including government mandated closures and orders
to "shelter-in-place." The actions that governments around the world have taken
to mitigate the spread of COVID-19 have resulted in a period of disruption,
including temporary closure of our stores, limited store operating hours,
reduced customer traffic and consumer spending and delays in manufacturing and
shipping of products


In response to the government recommendations and for the health and safety of
our employees and customers, on March 17, 2020 we announced the temporary
closure of all corporately-managed stores in the United States, Canada, the
United Kingdom, Denmark and Ireland. On March 26, 2020 we announced the
temporary closure of our warehouse and e-commerce fulfillment center in Ohio
which was subsequently reopened on April 1, 2020 following the review and
reconfiguration of workflow and workspaces. Additionally, on March 26, 2020 we
announced the furlough of over 90% of our workforce, effective March 29, 2020;
reduced pay by 20% for the remaining employees; delayed payment of bonuses
earned based on fiscal 2019 performance; and delayed the Company
matching contribution to our 401(k) plan. During the second quarter of fiscal
2020, we reopened the majority of our stores with the remainder reopening in the
third quarter and brought back our workforce from furloughs over the same
period. Further, in the third quarter our compensation committee authorized the
return of base salary amounts, the payment of 2019 performance bonuses in
December 2020, and the matching contribution to our 401(k) plan in December
2020.

Disruptions continued thereafter, however, as certain stores were required to
temporarily close either individually or as part of entire geographic region
mandates in response to COVID-19. At the end of fiscal 2020, 47 of our stores in
the United Kingdom and Ireland were closed as a result of government mandate.
These stores are expected to open in the first quarter of fiscal 2021, however
these reopenings are dependent on the lifting of restrictions. Due to the
uncertainty of COVID-19 and the speed at which the pandemic continues to impact
our markets, we are continuing to assess the situation, including
government-imposed restrictions, market by market.

Our results of operations for the fiscal year ended January 30, 2021 were
significantly impacted by the effects of COVID-19. Total revenues decreased $
83.2 million or  25% for fiscal 2020 compared to fiscal 2019, but strategic
investments made to enhance our omnichannel capabilities have enabled us to
support increased e-commerce demand and strong guest engagement. In addition to
decreased total revenue, our overall profitability also decreased as compared to
the prior year. These developments have required us to recognize certain
long-lived asset impairment charges. Further, in connection with the Coronavirus
Aid, Relief, and Economic Securities Act and United Kingdom government programs,
we recognized payroll subsidies as a reduction of Selling, general and
administrative expenses in the Condensed Consolidated Statement of Operations
and Comprehensive Income (Loss). In addition, the United Kingdom government
offered grants for businesses in the retail, hospitality and leisure sectors.
These grants were applied for on a per-property basis to support businesses
through the latest lockdown restrictions and were recorded as "other income"
within the Selling, general and administrative line in the Condensed
Consolidated Statement of Operations and Comprehensive Income (Loss).


Operations and financial performance are expected to be challenged as events
continue to change, and we are unable to accurately predict the future impact
that COVID-19 will have on our results of operations due to uncertainties
including, but not limited to, additional periodic temporary reclosing of
certain of our stores, additional periodic temporary restrictions on certain
store operating hours and/or in-store capacity, the duration of potential future
quarantines, "shelter-in-place" orders and other travel restrictions within the
U.S. and other affected countries, the duration of the pandemic, the emergence
of more dangerous variants of the virus, the duration, timing and severity of
the impact on consumer spending, the timing and effectiveness of vaccine
distribution, and how quickly and to what extent economic and operating
conditions can return.



                                       23

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Business Overview



In fiscal 2020 we leveraged our unique capabilities, including our supply chain
expertise, flexible store operating model and ability to drive demand through
our digital platforms. We provided customers with multiple options for how, when
and where they shopped with us to ensure we satisfied their need for safety and
convenience. Throughout the pandemic and across all the ways customers can shop,
we adhered to safety protocols that limited store capacity, followed strict
social distancing practices and used proper protective equipment, including
requiring our employees to wear masks.

?



The pandemic and the shift in customer buying behavior underscores the
importance of our expanded multi-channel capabilities. In fiscal 2020 our
ecommerce demand grew significantly compared to the prior year and we believe it
is essential to provide options that let customers choose what works best for
them. To best serve our customers during the pandemic, we had to be innovative
and flexible. Early in the year, we quickly rolled out enhanced order
fulfillment and pick-up across our stores in the United States and later in the
year in the United Kingdom to provide our customers convenience when we were
required by government mandates to close our stores in March 2020. Throughout
the year, we accelerated initiatives to expand fulfillment options and were able
to provide services that customers have come to expect like fast home delivery,
in-store pick-up and curbside pick-up.

?



As we look forward, the environment is still evolving, and our operating model
and supporting cost structure are evolving as well. The pandemic has accelerated
the evolution of retail and compelled us to change our operating model which we
believe is in the best interests of our employees and customers. We have also
expedited some planned strategic initiatives that we believe will allow us to
emerge from this time stronger and better positioned for long-term success.



We are the only global company that offers an interactive "make your own stuffed
animal" retail entertainment experience under the Build-A-Bear Workshop brand,
in which guests participate in the stuffing, fluffing, dressing, accessorizing
and naming of their own teddy bears and other stuffed animals. As of January 30,
2021, we operated 354 stores globally and had 71 franchised stores operating
internationally under the Build-A-Bear Workshop brand. In addition to our
stores, we sold product on our company-owned e-commerce sites, third party
marketplaces and franchisee sites and through retailer's wholesale agreements.
There were also 56 locations operating through our "third-party retail" model in
which we sell our products on a wholesale basis to other companies that then in
turn execute our retail experience.



We operate in three segments that share the same infrastructure, including management, systems, merchandising and marketing, and generate revenues as follows:

• Direct to Consumer ("DTC") - Corporately-managed retail stores located in the

U.S., Canada, Puerto Rico, the U.K., Ireland, Denmark and China and two
    e-commerce sites;

• Commercial - Transactions with other businesses, mainly comprised of wholesale

product sales and licensing our intellectual property, including entertainment


    properties, for third-party use; and


  • International franchising - Royalties as well as product and fixture
    sales from other international operations under franchise agreements.



Selected financial data attributable to each segment for fiscal 2020 and 2019 are set forth in Note 15 - Segment Information to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K.





Our consolidated net loss was $23.0 million in fiscal 2020 compared to net
income of $0.3 million in fiscal 2019. We believe that we have a concept that
has broad demographic appeal which, for North American stores open for the
entire year other than periods of temporary government-mandated closures,
averaged net retail sales per store of $0.6 million and $0.8 million in
fiscal 2020 and 2019, respectively. With retail as a significant driver of our
performance, in order to effectively measure our store operations, we use store
contribution as the key performance metric. The diversification of our real
estate portfolio and shift to smaller more flexible store formats may result in
lower average store revenue but is expected to improve store contribution on a
long-term basis. Consolidated store contribution as a percentage of net retail
sales was 8.5% for fiscal 2020 reflecting the negative impact of COVD-19, and
15.4% for fiscal 2019. Consolidated store contribution consists of store
location net retail sales less cost of product, marketing and store related
expenses. Non-store general and administrative expenses are excluded as are our
revenues and expenses associated with e-commerce sites and adjustments to
deferred revenue related to gift card breakage and our loyalty program. See
"Non-GAAP Financial Measures" for a reconciliation of store contribution to net
income. The decrease in consolidated store contribution as a percent of net
retail sales in fiscal 2020 was primarily due to temporary store closures as a
result of COVID-19 resulting in a decrease in retail gross margin as a percent
of revenue of 470 basis-points. Specifically, warehouse and distribution costs
increased as a percentage of revenue primarily due to increased



                                       24
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customer shipping costs resulting from increased sales from ecommerce.
Additionally, occupancy costs increased as a percentage of revenue due to
expense recognition under ASC 842 Leases when our stores were temporarily closed
and abatements or deferrals were negotiated from landlords for the same period.
The effects of these abatements and deferrals on expense recognition are spread
across the remainder of the lease term.



We ended fiscal 2020 with no borrowings under our credit agreement and with
$34.8 million in cash, cash equivalents and restricted cash after investing $5.0
million in capital projects throughout the year. We did not repurchase any
shares during fiscal 2020. Our prior stock repurchase authorization expired in
September 2020 and our Board of Directors has not authorized a new stock
repurchase plan.



Following is a description and discussion of the major components of our statement of operations:





Revenues


Net retail sales, commercial revenue and international franchising: See Note 3 - Revenue to the consolidated financial statements for additional accounting information.

We use net retail sales per square foot as a performance measure for our business. The following table details net retail sales per square foot for stores open throughout the fiscal year other than periods of temporary government-mandated closures, for the periods presented:





                                           Fiscal year ended
                                    January 30,         February 1,
Net retail sales per square foot       2021                2020
North America (1)                  $         234       $         343
United Kingdom (2)                 £         199       £         405



(1) Net retail sales per square foot in North America represents net retail sales

from stores open throughout the entire period in North America, other than

periods of temporary government-mandated closures, excluding e-commerce

sales, divided by the total leased square footage of such stores.

(2) Net retail sales per square foot in the U.K. represents net retail sales from

stores open throughout the entire period in the U.K., other than periods of

temporary government-mandated closures, excluding e-commerce sales, divided


    by the total selling square footage of such stores.








Costs and Expenses



Cost of merchandise sold: Cost of merchandise sold is driven primarily by our
retail segment. Cost of merchandise sold - retail includes the cost of the
merchandise, including royalties paid to licensors of third party branded
merchandise; store occupancy cost, including store depreciation and store asset
impairment charges (See Note 5 - Property and Equipment, net to the consolidated
financial statements for additional accounting information regarding store asset
impairment); cost of warehousing and distribution; packaging; stuffing; damages
and shortages; and shipping and handling costs incurred in shipment to
customers. Retail gross margin is defined as net retail sales less the cost of
merchandise sold - retail. For the commercial segment, cost of merchandise
includes the cost of merchandise sold to third-party retailers on a wholesale
basis for sale within their stores. For the franchise segment, cost of
merchandise includes the sale of furniture, fixtures, and supplies to our
franchise partners.



Selling, general and administrative expense ("SGA"): These expenses include
store payroll and benefits, advertising, credit card fees, store supplies and
normal store pre-opening and closing expenses as well as central office general
and administrative expenses, including costs for management payroll, benefits,
incentive compensation, travel, information systems, accounting, insurance,
legal and public relations. These expenses also include depreciation of central
office assets as well as the amortization of intellectual property and other
assets. Certain store expenses such as credit card fees historically have
increased or decreased proportionately with net retail sales. In addition, bad
debt expenses and accounts receivable related charges are recorded in SGA. See
Note 5 - Property and Equipment, net to the consolidated financial statements
for additional accounting information regarding store asset



                                       25
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impairment. Additionally, as a result of COVID-19, governments enacted relief
legislation and stimulus packages to help combat the economic effects of the
pandemic through such things as payroll expense reimbursement and business
grants, whose effects are recorded within SGA.



Stores


Corporately-managed locations:

The number of Build-A-Bear Workshop stores in the U.S., Canada and Puerto Rico (collectively, North America), the U.K., Ireland and Denmark (collectively, Europe) and China for the last two fiscal years is summarized as follows:





                                                                 Fiscal year ended
                                      January 30, 2021                                      February 1, 2020
                        North                                                 North
                       America       Europe        China        Total        America       Europe        China        Total
Beginning of period         316           55             1          372           311           59             1          371
Opened                        3            -             -            3            18            1             -           19
Closed                      (14 )         (7 )           -          (21 )         (13 )         (5 )           -          (18 )
End of period               305           48             1          354           316           55             1          372




During fiscal 2020, our retail business model continued to evolve to address
changing shopping patterns by diversifying our locations, formats and
geographies. We are updating our store portfolio with our Discovery format,
which represented 40% of our store base as of January 30, 2021. During fiscal
2020, we halted many of our planned new store openings as a result of COVID-19
resulting in the opening of three stores, one Discovery, one concourse, and one
temporary location which was closed prior to the end of the fiscal year. Through
our third-party retail model, there were 56 stores in operation with
relationships that included Carnival Cruise Line, Great Wolf Lodge Resorts,
Landry's and Beaches Family Resorts, with select locations temporarily closed
due to government mandates or self-imposed reductions in operating days, reduced
operating hours and/or capacity restrictions and limitations. As in prior years,
we operated in a number of other non-traditional locations as well
as shop-in-shop arrangements within other retailers' stores. In one location in
the year, we deployed a temporary store which we deemed prudent and profitable.
Temporary locations generally have lease terms of two to eighteen months. These
specific sites are designed to capitalize on short-term opportunities. During
fiscal 2020, we closed 21 stores as part of natural lease events or through
negotiations with landlords as part of COVID-19 related renegotiations. In the
future, we expect to close certain stores in accordance with natural lease
events as an ongoing part of our real estate management and day-to-day
operational plans.



International Franchise Locations:





Our first franchisee location was opened in November 2003. All franchised stores
have similar signage, store layout and merchandise assortments as our
corporately-managed stores. As of January 30, 2021, we had six master franchise
agreements, which typically grant franchise rights for a particular country or
group of countries, covering an aggregate of 12 countries.



The number of international, franchised stores opened and closed for the periods presented below is summarized as follows:





                                  Fiscal year ended
                      January 30, 2021         February 1, 2020
Beginning of period                  92                       97
Opened                                8                       32
Closed                              (29 )                    (37 )
End of period                        71                       92




                                       26

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As of January 30, 2021, the distribution of franchised locations among these
countries was as follows:



Australia (1)       19
South Africa        18
India (2)           13
China (3)           11
Gulf States (4)      6
Chile                4
Total               71



(1) Australia master franchise agreement includes Singapore where there is not

currently any open stores.

(2) India master franchise agreement includes Sri Lanka where there is not

currently any open stores.

(3) China master franchise agreement includes Hong Kong.

(4) Gulf States master franchise agreement includes Kuwait, Qatar and the United

Arab Emirates which all have stores as well as Bahrain and Oman where there


      are not currently stores open.




In the ordinary course of business, we anticipate signing additional master
franchise agreements in the future and terminating other such agreements. We
believe there is a total market potential for approximately 300 international
stores outside of the U.S., Canada, the U.K., Ireland and Denmark. We source
fixtures and other supplies for our franchisees from China which significantly
reduces the capital and lowers the expenses required to open franchises. We are
leveraging new formats that have been developed for our corporately-managed
locations such as concourses and shop-in-shops with our franchisees. We expect
to develop market expansion through both new and existing franchisees in the
future.



Results of Operations



2020 Overview



The COVID-19 pandemic had a profound impact on the retail industry and our
business, particularly in our first and second quarters of fiscal 2020. In the
first half of the year, we rapidly responded to the onset of a global pandemic
that forced a government-mandated temporary closure of all
of our corporately-operated stores as well as many third party and franchise
locations. We took immediate action to protect the financial well-being of the
company including aggressive expense management and cash preservation while
pivoting to driving e-commerce demand even as our headquarters staff shifted to
working remotely. As we moved into the second half and stores reopened on a
staggered basis as guidelines transitioned, our focus turned to accelerating
key strategic initiatives to drive digital transformation and evolve retail. In
the second half of the year, we earned revenues of $168.3 million compared to
first half revenues of $87.0 million, a 94% increase. Consolidated gross profit
increased by $66.2 million or 425% when comparing second half results to first
half results and pre-tax income increased $45.1 million or 138% over the same
period. The strong growth from our e-commerce channel was the main contributor
to revenue in the first half after the temporary store closures that occurred
and the demand continued in the second half bolstering our second half revenue
and profitability. Additionally, our focus on expense management throughout the
year saw Selling, general and administrative expense decrease as a percentage of
revenue by 14%, contributing to our second half profitability.



                                       27
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The following table sets forth, for the periods indicated, selected statement of operations data expressed as a percentage of total revenues, except where otherwise indicated. Percentages will not total due to immaterial rounding:





                                                             Fiscal year ended
                                                      January 30,          February 1,
                                                          2021                2020

Revenues:
Net retail sales                                                97.6 %              95.6 %
Commercial revenue                                               1.7                 3.5
International franchising                                        0.7                 0.9
Total revenues                                                 100.0               100.0

Costs and expenses:
Cost of merchandise sold - retail (1)                           59.3        

54.6


Store asset impairment                                           2.9        

0.0


Cost of merchandise sold - commercial (1)                       41.5        

45.7


Cost of merchandise sold - international
franchising (1)                                                 55.9        

89.7


Total cost of merchandise sold                                  61.8        

54.6


Consolidated gross profit                                       38.2        

45.4


Selling, general and administrative                             46.1        

44.9


Interest expense, net                                            0.0        

0.0


(Loss) income before income taxes                               (7.9 )               0.5
Income tax expense                                               1.1                 0.4
Net (loss) income                                               (9.0 )               0.1

Retail gross margin (2)                                         40.7 %              45.4 %



(1) Cost of merchandise sold - retail is expressed as a percentage of net retail

sales. Cost of merchandise sold - commercial is expressed as a percentage of

commercial revenue. Cost of merchandise sold - international franchising is

expressed as a percentage of international franchising revenue.

(2) Retail gross margin represents net retail sales less cost of merchandise sold


    - retail; retail gross margin percentage represents retail gross margin
    divided by net retail sales.



Fiscal Year Ended January 30, 2021 Compared to Fiscal Year Ended February 1, 2020





Total revenues. Net retail sales were $249.2 million for fiscal 2020, compared
to $323.5 million for fiscal 2019, a decrease of $74.3 million or 23.0%. The
components of this decrease are as follows:



                                  Fiscal year ended
                                  January 30, 2021
                                (dollars in millions)
Impact from:
Existing stores                $                 (97.2 )
E-commerce                                        30.3
New stores                                         3.1
Store closures                                    (7.6 )
Gift card breakage                                (2.1 )
Foreign currency translation                       0.4
Deferred revenue estimates                        (1.2 )
                               $                 (74.3 )




                                       28

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The retail revenue decrease was driven primarily by temporary store closures,
reductions in store operating days, fewer operating hours and capacity
restrictions and limitations as a result of COVID-19 partially offset by
increased e-commerce sales in North America and the United Kingdom resulting
from our pivot to digital sales due to the aforementioned temporary store
closures.



Commercial revenue was $4.4 million for fiscal 2020 compared to $11.9 million
for fiscal 2019, a decrease of $7.5 million primarily due to decreased sales
volume from our commercial customers as a result of COVID-19, which we believe
is principally because the third-party retail locations serviced by our
commercial customers were either temporarily closed or operated under similar
operating restrictions for our own stores (government-mandated or self-imposed
reductions in operating days, reduced operating hours and/or capacity
restrictions and limitations) for portions of the fiscal year.



Revenue from international franchising was $1.7 million for fiscal 2020 compared
to $3.2 million for fiscal 2019. This $1.5 million decrease was primarily the
result of the temporary store closures of franchise locations due to
governmentally-mandated restrictions and a reduction in new store openings
resulting in a lower level of inventory and fixtures sales to franchisees to
support these openings.



Retail gross margin. Retail gross margin was $101.4 million in fiscal
2020 compared to $146.8 million in fiscal 2019, a decrease of $45.4 million. As
a percentage of net retail sales, retail gross margin decreased to 40.7% for
fiscal 2020 from 45.4% for fiscal 2019, or 470 basis points as a percentage of
net retail sales. Specifically, warehouse and distribution costs increased as a
percentage of revenue primarily due to increase customer shipping costs
resulting from increased sales from our e-commerce channel. Additionally,
occupancy costs increased as a percentage of revenue due to expense recognition
under ASC 842 Leases when our stores were temporarily closed and abatements or
deferrals were negotiated from landlords for the same period. The effects of
these abatements and deferrals on expense recognition are spread across the
remainder of each lease term.



Impairment of long-lived assets, including right-of-use assets. As a result
of COVID-19, we experienced lower revenues, especially in the first half of the
fiscal year, and identified indicators of impairment for our store fleet. We
performed undiscounted future cash flow analysis over the long-lived assets and
right-of-use assets for the remaining useful life of the asset and determined
that certain stores had long-lived and right-of-use assets with carrying values
that exceeded their estimated undiscounted future cash flows. We estimated fair
values of these long-lived assets based on our discounted future cash flows or
market rent assessments. Our analysis indicated that the carrying values of our
long-lived assets exceeded their respective fair values. For fiscal 2020, we
recognized long-lived asset impairment charges totaling $7.3 million, with
approximately $3.8 million for right-of-use operating lease assets and $3.5
million for fixed assets including leasehold improvements and fixtures,
furniture and fixtures, machinery and equipment, and
construction-in-progress. These impairment charges were primarily driven by
lower than projected revenues and the effect of temporary store closures. The
majority of the impairment was recorded for assets associated with stores in
North America and the United Kingdom.



Selling, general and administrative. Selling, general and administrative
expenses were $117.6 million for fiscal 2020 as compared to $152.0 million for
fiscal 2019, a decrease of $34.4 million. Selling, general and administrative
expenses were lower primarily due to lower labor costs from temporary store
closures, salary reductions and employee furloughs due to COVID-19 as well as a
decrease in marketing spend throughout the year.



Interest expense (income), net. Interest expense, net of interest income, decreased an immaterial amount for fiscal 2020 as compared to fiscal 2019.





Provision for income taxes. The provision for income taxes was $2.8 million in
fiscal 2020 compared to $1.3 million in fiscal 2019. The 2020 effective rate of
(13.9%) differed from the statutory rate of 21% primarily due to no tax benefit
being recorded on the current year pretax loss as a full valuation allowance has
now been recorded globally.  Fiscal 2020 was also impacted by the $3.3 million
valuation allowance recorded on the beginning balance of the net deferred tax
assets in certain jurisdictions.  The 2019 effective rate of 83.0% differed from
the statutory rate of 21% primarily due to the valuation allowance recorded in
certain foreign jurisdictions and a $0.2 million tax impact of equity awards.



Non-GAAP Financial Measures



We use the term "store contribution" throughout this Annual Report on Form 10-K.
Store contribution consists of income (loss) before income tax expense,
interest, general and administrative expense, excluding income from franchise
and commercial activities and contribution from our e-commerce sites, locations,
other than periods of temporary government-mandated closures, for the full
fiscal year and adjustments to deferred revenue related to our loyalty program
and gift card breakage. This term, as we define it, may not be comparable to
similarly titled measures used by other companies and is not a measure of
performance presented in accordance with U.S. generally accepted accounting
principles ("GAAP"). We use store contribution as a measure of our stores'
operating performance.



                                       29

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Store contribution should not be considered a substitute for net income, net
income per store, cash flows provided by operating activities, cash flows
provided by operating activities per store, or other income or cash flow data
prepared in accordance with U.S. GAAP. Additionally, store-level performance
measures are inherently limited in that they exclude certain expenses that are
recurring in nature and are necessary to support the operation and development
of our stores. We believe store contribution is useful to investors in
evaluating our operating performance because it, along with the number of stores
in operation, directly impacts our profitability.



The following table sets forth a reconciliation of store contribution to net
income (loss) for our corporately-managed stores located in the U.S., Canada and
Puerto Rico (collectively "North America"); stores located in the U.K., Ireland
and Denmark (collectively "Europe"); and China, for our consolidated store base
(dollars in thousands). For fiscal 2020, corporately-managed stores included are
those that were not newly opened or permanently closed in fiscal 2020. As our
entire store fleet was temporarily closed during portions of the year due to
COVID-19, no stores qualified as operating for the full year. For year-over-year
comparison purposes such temporary closed stores were included in the below
table. For fiscal 2019, corporately-managed stores included all stores open
throughout the entire period.



                                      Fiscal 2020                                  Fiscal 2019
                          North          Europe                        North         Europe
                         America       and China        Total         America       and China         Total
Net income (loss)         (24,256 )         1,273     $ (22,983 )    $   3,677     $    (3,416 )    $     261
Items excluded:
Income tax expense
(benefit)                   2,796               1         2,797          1,325             (25 )        1,300
Interest expense
(income)                       15              (5 )          10             24              (9 )           15
Store asset
impairment                  5,429           1,917         7,346              -               -              -
General and
administrative
expense (1)                41,972           2,657        44,629         50,566           3,653         54,219
Contribution from
other retail
activities (2)            (10,632 )        (4,126 )     (14,758 )       (6,244 )        (1,627 )       (7,871 )
Other contribution
(3)                        (1,247 )           (47 )      (1,294 )       

(4,563 ) (274 ) (4,837 ) Store contribution $ 14,077 $ 1,670 $ 15,747 $ 44,785 $ (1,698 ) $ 43,087



Total revenues from
external customers      $ 216,809      $   38,501     $ 255,310      $ 290,883     $    47,660      $ 338,543
Items excluded:
Revenues from other
retail activities (2)     (43,951 )       (19,154 )     (63,105 )      (38,261 )        (5,400 )      (43,661 )
Other revenues from
external customers
(4)                        (5,644 )          (457 )      (6,101 )      (13,860 )        (1,192 )      (15,052 )
Store location net
retail sales            $ 167,214      $   18,890     $ 186,104      $ 238,762     $    41,068      $ 279,830
Store contribution as
a percentage of store
location net retail
sales                         8.4 %           8.8 %         8.5 %         18.8 %          (4.1 %)        15.4 %
Total net income
(loss) as a
percentage of total
revenues                    (11.2 %)          3.3 %        (9.0 %)         1.3 %          (7.2 %)         0.1 %



--------------------------------------------------------------------------------

(1) General and administrative expense consists primarily of non-store

related expenses such as management compensation, travel, information

systems, accounting, purchasing and legal costs. Additionally, non-store

related depreciation and amortization, store closing and pre-opening expenses

are included within general and administrative expense as well as certain

intercompany charges in Europe. Further, general and administrative expenses

include marketing costs, primarily payroll and related benefits expense, but

exclude advertising expenses, which are included in store contribution.

(2) Other retail activities are comprised primarily of our e-commerce sites,

stores not open for the full year and adjustments to deferred revenue related

to our loyalty program and gift card breakage.

(3) Other contribution includes commercial revenue, international franchising and

intercompany revenues as well as all expenses attributable to the commercial

and international franchising segments, excluding interest expense (income)

and income tax expense (benefit).

(4) Other revenues from external customers are comprised of commercial revenue


    and international franchising.




                                       30

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Liquidity and Capital Resources





Our cash requirements are primarily for the opening, remodeling or reformatting
of stores, installation and upgrades of information systems and working capital.
Over the past several years, we have met these requirements through cash
generated from operations.



                                                             Fiscal year ended
                                                     January 30,          February 1,
                                                         2021                 2020

Net cash provided by operating activities $ 13,386 $

21,609


Net cash used in investing activities                        (5,046 )            (12,384 )
Net cash used in financing activities                          (114 )               (245 )
Effect of exchange rates on cash                               (112 )               (140 )
Net increase in cash, cash equivalents and
restricted cash                                    $          8,114     $          8,840




Operating Activities. Cash flows provided by operating activities were $13.4
million and $21.6 million in fiscal years 2020 and 2019, respectively. Cash
flows from operating activities decreased in fiscal 2020 as compared to 2019
primarily driven by the temporary closure of corporately managed retail stores
and reduced operating hours in North America and the United Kingdom during
periods of the fiscal year.



Investing Activities. Cash flows used in investing activities were $5.0 million
and $12.4 million in fiscal years 2020 and 2019, respectively. Cash used in
investing activities in fiscal 2020 decreased as compared to fiscal 2019
primarily driven by reductions in planned capital expenditures as a result of
COVID-19.



Financing Activities. Financing activities used cash of $0.1 million and $0.2
million in fiscal years 2020 and 2019, respectively. Cash used in financing
activities in fiscal 2020 decreased as compared to fiscal 2019, driven by less
stock-based compensation vesting in fiscal 2020 compared to the prior year
resulting in the need for fewer shares withheld for taxes.



Capital Resources. As of January 30, 2021, we had a cash balance of $34.8 million, of which 63% was domiciled within the United States.





On August 25, 2020, we entered into a Revolving Credit and Security
Agreement with PNC Bank, National Association, as agent. The agreement provides
for a senior secured revolving loan in aggregate principal amount of up to
$25,000,000 (subject to a borrowing base formula), which may be increased with
the consent of the lenders by an amount not to exceed $25,000,000. Borrowings
under the agreement bear interest at (a) a base rate determined under the
agreement, or (b) the borrower's option, at a rate based on LIBOR, plus in
either case a margin based on average undrawn availability as determined in
accordance with the agreement. The agreement matures on August 25, 2025 (unless
terminated earlier in accordance with its terms) and requires compliance with
conditions precedent that must be satisfied prior to any borrowing. The
agreement also contains various representations, warranties and covenants that
we consider customary for an asset-based credit facility. The agreement requires
us to comply with one financial covenant, specifically, that we maintain
availability (as determined in accordance with the agreement) at all times equal
to or greater than the greater of (a) 12.5% of the loan cap and (b) $3,125,000
(subject to increase upon exercise of the increase option). The "loan cap" is
the lesser of (1) $25,000,000 less the outstanding amount of loans and letters
of credit under the agreement and (2) the borrowing base from time to time under
the agreement. The agreement also contains various information and reporting
requirements and provides for various fees customary for an asset-based lending
facility. We anticipate the annual costs of maintaining the agreement, including
interest and fees, will be between $500,000 and $600,000. The agreement contains
customary events of default, including without limitation events of default
based on payment obligations, material inaccuracies of representations and
warranties, covenant defaults, final judgments and orders, unenforceability of
the agreement, material ERISA events, change in control, insolvency proceedings,
and defaults under certain other obligations.



An event of default may cause the applicable interest rate and fees to increase
by 2% until such event of default has been cured, waived, or amended. The
agreement contains typical negative covenants, including, among other things,
that the borrower will not incur indebtedness except for permitted indebtedness
or make any investments except for permitted investments, declare dividends or
repurchase its stock except as permitted, acquire any subsidiaries except in
connection with a permitted acquisition, or merge or consolidate with any other
entity or acquire all or substantially all of the assets of any other company
outside the ordinary course of business.



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At the closing date of the credit agreement with PNC Bank, we had no outstanding
indebtedness. As of January 30, 2021, our borrowing base was slightly more than
$19.8 million. As a result of a $1.0 million letter of credit against the line
of credit at the end of the fiscal year, $18.8 million was available for
borrowing.



Additionally, on August 25, 2020, upon execution of the agreement with PNC Bank,
we terminated our existing bank credit line with U.S. Bank, under the Fourth
Amended and Restated Loan Agreement, as amended. The former agreement with U.S.
Bank provided for a maximum borrowing capacity of up to $10,000,000, subject to
compliance with certain financial tests. The former credit agreement would have
matured on September 30, 2020. At the time of termination, we did not have any
outstanding borrowings under the agreement with U.S. Bank and we were in
compliance with the amended covenants. The $1.0 million letter of credit that
was outstanding under the agreement with U.S. Bank at the time of termination
was subsequently cancelled and a replacement $1.0 million letter of credit was
issued under the credit agreement with PNC Bank.



During the fiscal year, we renegotiated a large portion of our store lease
portfolio resulting in a combination of rent reductions, deferments, and
abatements in North America, the United Kingdom and Ireland. These negotiations
have increased the percentage of leases with variable rent structures resulting
in the increase in variable rent expense in fiscal 2020 compared to fiscal
2019. For these renegotiated leases, under ASC 842 Leases, we assessed if the
renegotiated leases represented a new, separate contract or a modification of
the existing lease.



Most of our retail stores are located within shopping malls and all are operated
under leases classified as operating leases. Our leases in North America have
shifted to shorter term leases to provide flexibility in aligning stores with
market trends. Our leases typically require us to pay personal property taxes,
our pro rata share of real property taxes of the shopping mall, our own
utilities, repairs and maintenance in our store, a pro rata share of the malls'
common area maintenance and, in some instances, merchant association fees and
media fund contributions. Many leases contain incentives to help defray the cost
of construction of a new store. Typically, a portion of the incentive must be
repaid to the landlord if we choose to terminate the lease prior to its
contracted term. In addition, some of these leases contain various restrictions
relating to change in control of our company. Our leases also subject us to
risks relating to compliance with changing mall rules and the exercise of
discretion by our landlords on various matters, including rights of termination
in some cases. Rents are invoiced monthly and paid in advance.



Our leases in the U.K. and Ireland typically have terms of ten years and
generally contain a provision whereby every fifth year the rental rate can be
adjusted to reflect the current market rates. The leases typically provide the
lessee with the first right for renewal at the end of the lease. We may also be
required to make deposits and rent guarantees to secure new leases as we expand.
Real estate taxes also change according to government time schedules to reflect
current market rental rates for the locations we lease. Rents are invoiced
monthly and quarterly and paid in advance.



Capital spending in fiscal 2020 totaled $5.0 million, which reflects previously committed investments in infrastructure to support our digital initiatives. Apart from these committed expenditures in response to COVID-19, we reduced capital expenditures during fiscal 2020 to maintenance levels.





In August 2017, our Board of Directors adopted a share repurchase program
authorizing the repurchase of up to $20 million of our common stock. From the
date of the program approval through the program expiration on September 30,
2020, we repurchased a total of 1.3 million shares at an average price of
$8.75 per share for an aggregate amount of $11.2 million. No share repurchase
program is currently authorized. In addition, our ability to repurchase shares
is subject to satisfaction of conditions set forth in our credit agreement.



Off-Balance Sheet Arrangements





None.


Contractual Obligations and Commercial Commitments





Not applicable.



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Inflation


We do not believe that inflation has had a material adverse impact on our business or operating results during the periods presented. However, we can provide no assurance that our business will not be affected by inflation in the future.

Critical Accounting Policies and Estimates





The preparation of financial statements in conformity with generally accepted
accounting principles requires the appropriate application of certain accounting
policies, which require us to make estimates and assumptions about future events
and their impact on amounts reported in our financial statements and related
notes. Since future events and their impact cannot be determined with certainty,
the actual results will inevitably differ from our estimates. Such differences
could be material to the financial statements.



We believe application of accounting policies, and the estimates inherently
required therein, are reasonable. These accounting policies and estimates are
periodically reevaluated, and adjustments are made when facts and circumstances
dictate a change. Historically, we have found our application of accounting
policies to be appropriate, and actual results have not differed materially from
those determined using necessary estimates.



Our accounting policies are more fully described in Note 2 to our consolidated
financial statements, which appear elsewhere in this Annual Report on Form 10-K.
We have identified the following critical accounting estimates:



Long-Lived Assets



In accordance with ASC 360-10-35, we assess the potential impairment of
long-lived assets, which include property, plant and equipment and operating
lease assets (subsequent to the adoption of ASC 842, Leases) when events or
changes in circumstances indicate that the carrying value may not be
recoverable. Recoverability is measured by comparing the carrying amount of an
asset, or asset group, to expected future net cash flows generated by the asset,
or asset group. If the carrying amount exceeds its estimated undiscounted future
cash flows, the carrying amount is compared to its fair value and an impairment
charge is recognized to the extent of the difference. For operating lease
assets, we determine the fair value of the assets by comparing the contractual
rent payments to estimated market rental rates. Fair value is calculated as the
present value of estimated future cash flows for each asset group.



For purposes of evaluating store assets for impairment, we have determined that
each store location is an asset group, inclusive of the right-of-use asset
attributable to each store. Factors that we consider important which could
individually or in combination trigger an impairment review include, but are not
limited to, the following: (1) significant underperformance relative to
historical or projected future operating results; (2) significant changes in the
manner of our use of the acquired assets or the strategy for our overall
business; and (3) significant changes in our business strategies and/or negative
industry or economic trends. We assess events and changes in circumstances or
strategy that could potentially indicate that the carrying value of long-lived
assets may not be recoverable as they occur. Due to the significance of the
fourth quarter to individual store locations, we assess store performance
quarterly, using the full year's results. We consider a historical and/or
projected negative cash flow trend for a store location to be an indicator that
the carrying value of that asset group may not be recoverable. Impairment
charges related to this assessment are typically included in cost of merchandise
sold - retail as a component of income (loss) before income taxes in the DTC
segment. See Note 4 - Leases and Note 6 - Property and Equipment, Net to our
consolidated financial statements for further discussion.



Given the reductions in our revenues in our revenues and cash flows as a result
of COVID-19, primarily in the first and second quarters of fiscal 2020, we
identified triggering events that required us to assess the need for potential
impairment charges. As a result of these activities we recorded store impairment
charges of $7.3 million, with approximately $3.8 million for right-of-use
operating lease assets and $3.5 million for fixed assets including leasehold
improvements and fixtures, furniture and fixtures, machinery and equipment, and
construction-in-progress.



Additionally, we consider a more likely than not assessment that an individual
location will close prior to the end of its lease term as a triggering event to
review the store asset group for recoverability. These assessments are reviewed
on a quarterly basis. When indicated, the carrying value of the assets is
reduced to fair value, calculated as the estimated future cash flows for each
asset group.



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In the event that we decide to close any or all of these stores in the future,
we may be required to record additional impairments, lease termination fees,
severance and other charges. Impairment losses in the future are dependent on a
number of factors such as site selection, general economic trends, public health
issues (such as the COVID-19 pandemic) and thus could be significantly different
than historical results. The assumptions used in future calculations of fair
value may change significantly which could result in further impairment charges
in future periods.



Revenue Recognition



For our gift cards, revenue is deferred for single transactions until redemption
including any related gift card discounts. Historically, most gift
card redemptions have occurred within three years of purchase and approximately
75% of gift cards have been redeemed within the first twelve months. In
addition, unredeemed gift cards or breakage revenue is recorded in proportion to
the customer's redemption pattern using an estimated breakage rate based on
historical experience.



For certain qualifying transactions, a portion of revenue transactions are
deferred for the obligation related to our loyalty program or when a material
right in the form of a future discount is granted. In these transactions, the
transaction price is allocated to the separate performance obligations based on
the relative standalone selling price. The standalone selling price for the
points earned for our loyalty program is estimated using the net retail value of
the merchandise purchased, adjusted for estimated breakage based on historical
redemption patterns. The revenue associated with the initial merchandise
purchased is recognized immediately and the value assigned to the points is
deferred until the points are redeemed, forfeited or expired. In regard to the
consolidated balance sheet, contract liabilities for gift cards are classified
as gift cards and customer deposits, and contract liabilities related to the
loyalty program are classified as deferred revenue and other.



During 2020, we experienced lower redemptions of our gift cards as a result of
COVID-19 for all periods of outstanding activated cards. The redemption patterns
used to determine the gift card breakage rate, especially in the first year
after gift card purchase, currently cards sold in 2019 and 2020, resulted in
changes to the breakage rate. We do not believe that the redemption pattern
experienced in fiscal 2020 reflects the pattern in the future and have adjusted
the breakage rates to exclude certain current year activity.



See Note 3 - Revenue for additional information.





Leases



We determine if an arrangement is a lease at inception. The fair value of
right-of-use assets and liabilities are recognized at the commencement date
based on the present value of lease payments using a discounted cash flow
analysis, considering market rent and market discount rates, over the lease term
for those arrangements where there is an identified asset and the contract
conveys the right to control its use. Our lease term includes options to extend
or terminate a lease only when it is reasonably certain that we will exercise
that option.



The majority of our leases do not provide an implicit rate and therefore, we
estimate the incremental borrowing discount rate based on information available
at lease commencement. The discount rates used are indicative of a synthetic
credit rating based on quantitative and qualitative analysis and adjusted one
notch higher to estimate a secured credit rating. For non-U.S. locations, a
risk-free rate yield based on the currency of the lease is used to estimate the
incremental borrowing rate. The weighted average risk-free rates were based on
the Treasury BVAL rates curve in Bloomberg. Rates were developed for length of
lease term for each year 1 through 10 and for 12, 15, 20, 25, and 30-year terms.



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Income Taxes



We recognize deferred tax assets resulting from tax credit carryforwards and
deductible temporary differences between taxable income on our income tax
returns and income before taxes under GAAP. Deferred tax assets generally
represent future tax benefits to be received when these carryforwards can be
applied against future taxable income or when expenses previously reported in
our consolidated financial statements become deductible for income tax purposes.
A deferred tax asset valuation allowance is required when some portion or all of
the deferred tax assets may not be realized. We consider the weight of all
available evidence, both positive and negative, in assessing the realizability
of the deferred tax assets by each taxing jurisdiction. We consider our ability
to carry back our tax losses or credits for refunds, the availability of tax
planning strategies and reversals of existing taxable temporary differences as
well as projections of future taxable income.  In the first quarter of fiscal
2020, as we had anticipated incurring a cumulative book loss in North America
over the three-year period ended January 30, 2021, we evaluated the
realizability of our North America deferred tax assets.  We performed an
analysis of all available positive and negative evidence.  The three-year
cumulative loss is a significant piece of negative evidence. ASC 740, Income
Taxes,  requires objective historical evidence be given more weight than
subjective evidence, such as forecasts of future income.  Accordingly, in the
first quarter of fiscal 2020, we recorded a $3.3 million valuation allowance on
our North America deferred tax assets.  As we had incurred a cumulative book
loss in the U.K. over the three-year period ended February 2, 2019, we evaluated
the realizability of our UK deferred tax assets and, accordingly, in the fourth
quarter of fiscal 2018, we recorded a $3.7 million valuation allowance on our
U.K. deferred tax assets.



Significant judgment is required in evaluating our uncertain tax positions. We
establish accruals for uncertain tax positions when we believe that the full
amount of the associated tax benefit may not be realized. In the future, if we
prevail in matters for which accruals have been established previously or pay
amounts in excess of reserves, there could be an effect on our income tax
provisions in the period in which such determination is made. Tax authorities
regularly examine our returns in the jurisdictions in which we do business.
Management regularly assesses the tax risk of our return filing positions and
believes our accruals for uncertain tax benefits are adequate as of January 30,
2021 and February 1, 2020.


Recent Accounting Pronouncements

See Note 2 - Summary of Significant Accounting Policies for additional information.

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