Burberry : Factsheet Investor Overview

‌FY24/25 Total Revenue*

£2,461m

Licensing

IN A SNAPSHOT

Childrens & Other 4%

Americas

Wholesale

13%

3%

Revenue by channel

84%

Retail

Mens

31%

Revenue by product**

Accessories 35%

44%

Revenue by region**

21%

30%

Womens

Asia Pacific

35%

EMEIA

*Financial information is presented at reported exchange rates

**Retail/Wholesale Revenue.

EXTENSIVE LUXURY DISTRIBUTION FOOTPRINT

215

422

DOS*

83

70

17

Full Price Outlet EMEIA

100

22

15

Outlet

Full Price

Outlet

Full Price

AMERICAS 85

368

ASIA PACIFIC 237

54

Full Price Outlet

TOTAL 422

Note: Full Price stores consist of 229 Mainline and 139 Concession stores as of 29th March 2025.

*Directly operated stores. Footprint also has 33 franchise stores: 10 Asia Pacific and 23 EMEIA as of 29th March 2025.

‌BURBERRY FORWARD

"We have the most opportunity where we have the most authenticity"

In November 2024, we announced 'Burberry Forward', our strategic plan to reignite brand desire, improve performance, and drive long-term value creation.

In this next phase, our focus is on reconnecting our brand with its founding principle, which is to design clothing to protect people from the weather. We are leaning into our heritage and leveraging our strengths with a disciplined approach, as we believe we have the greatest opportunity where we have the most authenticity. We are evolving our product offer to appeal to a broad base of luxury customers.

3

DISTRIBUTION: ALIGN DISTRIBUTION WITH PRODUCT & CUSTOMER STRATEGY

2 PRODUCT: LEAD WITH OUTERWEAR

1

BRAND: TIMELESS BRITISH LUXURY

4

PEOPLE: REIGNITE A HIGH-PERFORMANCE CULTURE

PLACING OUR CUSTOMERS AT THE CENTRE OF

EVERYTHING WE DO

Our refreshed strategy outlines a clear path forward, placing the customer at the centre of everything we do and focusing on four pillars to drive our transformation.

‌PRODUCT

Responsible craftsmanship

PLANET

Become net zero and protect nature

PEOPLE

Diversity, Equity and Inclusion and people in our supply chain

COMMUNITIES

Positively impact young people

ESG

We will maintain our steadfast commitment to acting responsibly.

Our strategy, Burberry Beyond, sets out our ambition across four priority areas: Product, Planet, People, and Communities. We report non-financial KPIs that help measure progress against our targets in our Annual

Report FY 2023/24, foundhere.

For more information, visit our ESG page here.

RECOGNITION

We have maintained

our AAA rating for the sixth consecutive year

We rank first out of 192 companies in the textiles and apparel sector and are rated as Negligible Risk.

We received a disclosure score of 96%, ahead of the sector average of 65%

We ranked in the leadership band

(A-) score in the 2024 CDP Climate Change Survey

We are included in the FTSE4Good Index, with a rating of 4.3 out of 5, significantly above the industry average

‌OUR CAPITAL ALLOCATION FRAMEWORK

Our strategy and targets are governed by our capital allocation framework, which we use to prioritise the use of cash. This framework addresses the investment needs of the business, regular dividend payments and additional returns to shareholders. The framework also seeks to maintain an appropriate capital structure for the business and a strong balance sheet with a solid investment grade credit rating.

OUR CAPITAL ALLOCATION FRAMEWORK

1

2

4

REINVEST FOR ORGANIC GROWTH

PROGRESSIVE DIVIDEND POLICY

RETURN EXCESS CASH TO SHAREHOLDERS

Maintain a strong balance sheet with a solid investment grade credit rating

3

INORGANIC STRATEGIC INVESTMENT

For further details of our debt and credit rating please click here.

For details of each priority of the framework, please see page 29 of the FY24 Annual Report and Accounts.

Refer to our Q1 Trading Update released on 15 July 2024 herefor detail on our FY25 outlook which covers dividend. We have decided to suspend dividend payments in respect of FY25 in order to maintain a strong balance sheet and our capacity to invest in Burberry's long term.

FOREIGN EXCHANGE

Exchange rates	Spot rates FY26	Actual effective exchange rates
£1=	2 May 2025	FY25
Euro	1.17	1.19
US Dollar	1.33	1.28
Chinese Renminbi	9.65	9.21
Hong Kong Dollar	10.28	9.98
Korean Won	1,861	1,781
Japanese Yen	192	194

SIMPLIFIED VIEW OF BURBERRY'S FX EXPOSURES IN FY25

GBP EUR USD CNY HKD JPY Other

~35%

~15%

8%

23%

19%

21%

4%

6%

~70%

~65%

~15%

19%

REVENUE

COGS

OPEX

*Other opex includes CNY, USD, EUR , HKD, KRW, JPY.

In FY25, a + /-5% move in GBP would have resulted in around a -/+£30m impact on adjusted operating profit.

‌CEO and CFO

JOSHUA SCHULMAN, CEO

Joshua joined Burberry in July 2024. Joshua is an accomplished Chief Executive Officer, having held Chief Executive and other senior executive roles at global luxury, fashion, and retail businesses. Having worked in the retail industry for over 30 years, Joshua has extensive experience across merchandising, wholesale and brand management in the US, Europe and Asia and has a strong track record of delivering brand transformations and driving growth globally. As Chief Executive Officer of Jimmy Choo in London, he led a multi-channel expansion, increasing the company's global footprint and sales. As President of Bergdorf Goodman, he re-energised the retailer by renovating the iconic New York luxury department store and driving digital growth. Joshua shares the Board's ambition to build on Burberry's unique British heritage to deliver growth and to unlock the brand's full potential.

KATE FERRY, CFO

Kate joined Burberry in July 2023. Kate is a highly experienced Chief Financial Officer having held roles in both public and private companies. In addition to her financial acumen, Kate has extensive experience driving business transformation and strategic development and a deep understanding of public markets. She has particular expertise in the retail sector, as well as an excellent understanding of the luxury industry. In her early career, Kate was involved in numerous IPOs including that of Burberry in 2002. Kate is a Chartered Accountant.

Lauren Wu Leng

VP, Head of Investor Relations [e-mail]

CONTACT

Matt Coupland

Director, Investor Relations [e-mail]

Rhian Powell

Investor Relations Analyst [e-mail]

www.burberryplc.com [e-mail][phone]

• Certain statements made in this presentation are forward-looking statements. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual results to differ materially from any expected future results in forward-looking statements. Burberry Group plc undertakes no obligation to update these forward-looking statements and will not publicly release any revisions it may make to these forward-looking statements that may result from events or circumstances arising after the date of this document. Nothing in this presentation should be construed as a profit forecast. All persons, wherever located, should consult any additional disclosures that Burberry Group plc may make in any regulatory announcements or documents which it publishes. All persons, wherever located, should take note of these disclosures. This presentation does not constitute an invitation to underwrite, subscribe for or otherwise acquire or dispose of any Burberry Group plc shares, in the UK, or in the US, or under the US Securities Act 1933 or in any other jurisdiction.

• Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 250 index. ADR symbol OTC:BURBY.

• BURBERRY, the Equestrian Knight Device, the Burberry Check and the Thomas Burberry Monogram and Print are trademarks belonging to Burberry which are registered and enforced worldwide.

• All metrics and commentary in this presentation are at reported FX and exclude adjusting items unless stated otherwise.

• Details of Burberry Alternative Performance Measures are set out on page 27-28 of the FY24 Annual Report and Accounts.