CALIDA : Annual Report 2021 - short version

Anual report 2021 Short version

100% Nature Relax / 100% Nature Lounge

CALIDA

Contents

4 Shareholder letter

8 CALIDA

10 AUBADE

12 LAFUMA MOBILIER

14 CALIDA GROUP at a glance

17 Alternative performance measures

20 Consolidated financial statements 2021

CALIDA GROUP

26 Organisation and key dates

4

ShortAnnualversireponrtof2021the CALIDAannual reportGROUP2021 Shareholder  letterletter

CALIDA GROUP achieves record result

TIMO SCHMIDT-EISENHART

AND HANS-KRISTIAN HOEJSGAARD

Dear Shareholders,

2021 was a record year for the CALIDA GROUP.

In spite of initial limitations imposed by the corona pandemic, all our brands ended the year with double-digit sales growth. The 2021 business result is also substantially better than our pre-pandemic results and will be recorded in our company history as the greatest success to date.

The positive performance was primarily supported by our loyal customers who increasingly demanded our brands CALIDA, AUBADE and LAFUMA MOBILIER in all channels. The focused expansion of our e-commerce activities and sustainable near-shore production in particular paid o and enabled constant deliveries to our customers at all times during the pandemic. The omni-channel business model once again proved to be extremely robust and provides a solid foundation for the future growth of our Group.

E-commerce increased further by 27 percent - first steps in implementation of ACCELERATE growth strategy

The CALIDA GROUP's strategy until 2026 was presented at the first Capital Market Day in 15 years that was held in November 2021. ACCELERATE 2026 consists of four strategic initiatives to accelerate future growth: international growth should be accelerated by substantially increasing the investments in the core brands. To ensure better brand control and profitability growth,

the second initiative is to increase the share of own distribution channels to 70 percent and digital sales to more than 50 percent of Group net sales by 2026. To this end, market share should be steadily expanded by the acquisition of growth brands in the underwear and lingerie market.

As its fourth strategic priority, the Group wants to further expand its platform model and set up centres of expertise to unlock more synergies between the brands and accelerate the growth of the existing brands and new acquisitions.

Further progress made with portfolio transformation

The first steps in the strategy of focusing on our core segments of underwear and lingerie could be

implemented. As we signed a binding agreement with the grandson of MILLET's founder and Inspiring Sport Capital for the sale of the MILLET MOUNTAIN GROUP, we can return the business of the MILLET MOUNTAIN GROUP to the founder family. The transaction is expected to be finalised in the second quarter of 2022. We will use the proceeds in particular for acquisitions in the underwear and lingerie segments.

We took another step in the expansion of our core segment in underwear with the takeover of the sustainable German lingerie brand erlich textil.

We plan to use our experience in brand development and our platforms to selectively support its next growth phase. We see great potential for synergies between erlich textil and our brands and aim to build up erlich textil as a leading brand for sustainable textiles in the DACH region in the coming years.

We are delighted to have acquired a company that shares the values of the CALIDA GROUP.

Double-digit sales growth reported for core brands

• CALIDA celebrates 80th brand anniversary Accelerated international growth of the individual brands is one of the objectives of the Group's ACCELERATE strategy. In the 2021 financial year, the development of the brands was purposefully pursued further through targeted investments in marketing measures and collaboration projects with renowned designers. As a result, additional key accounts could be acquired, and the market position of the brands strengthened in Europe in particular. All brands reported double-digitsales growth and also exceeded the sales generated before the pandemic.

Sales improved substantially by 20 percent to almost CHF 300 million - EBIT margin increased to 8.1 percent

The CALIDA GROUP's business model has proven itself again in the second year of the pandemic. The Group generated sales of CHF 298 million from continuing operations, an increase of 19.2 percent adjusted for currency eects. At brand level, CALIDA contributed sales of CHF 152.7 million (+12.8 percent), followed by AUBADE with CHF

72.2 million (+28.8 percent) and LAFUMA MOBILIER with CHF 58.8 million (+27 percent).

5

20%

increase in sales

27%

E-commerce share

of total sales

8.1%

EBIT margin

59%

Equity ratio