ANNUAL REPORT 2020
SHORT VERSION
CALIDA I People
CONTENTS
4 Shareholder letter
8 CALIDA
10 AUBADE
12 MILLET MOUNTAIN GROUP
14 LAFUMA MOBILIER
16 REICH ONLINE SERVICES
18 CALIDA GROUP at a glance
22 Alternative performance measures
24 Consolidated financial statements 2020 CALIDA GROUP
30 Organisation and key dates
4
Short version of the annual report 2020 | Shareholder letter
CALIDA GROUP GAINS MARKET SHARE, THANKS TO EARLY AND STRONG FOCUS ON E-COMMERCE
Reiner Pichler and Hans-Kristian Hoejsgaard
DEAR SHAREHOLDERS,
None of us will forget 2020 so soon. The COVID-19
pandemic challenged us all as much in the workplace as
in our private lives, and it continues to do so. Tried-
and-tested methods are now only conditionally valid
and applicable. We have had to adapt fast to new
situations and we must remain flexible to address the
new, COVID-19-shaped operating conditions.
The CALIDA GROUP has proven to be extremely
efficient and strong in this unprecedented environment.
Our strong brands and loyal customers, to whom we
continued to deliver any time , enabled us to gain
market shares in 2020.
CONTRIBUTION TO COMBATING THE PANDEMIC
We have paid the utmost attention to protecting our employees and customers and we continue to do so.
Our staff work from home wherever possible and our stores remained closed during the first phase of the pandemic. At the same time, we observed our social responsibility as a sustainably oriented company andmade a contribution to combating the pandemic. CALIDA and MILLET adapted their production sites at short notice to produce masks and protective medical clothing and LAFUMA MOBILIER provided local hospitals with Relax armchairs to help hospital employees recharge their batteries.
The CALIDA GROUP acted with focus and successfully in this unusual situation, even if the COVID-19 pandemic inevitably affected operational development. The business model's focus was sharpened further and activities were concentrated. The CALIDA GROUP business model with the CALIDA, AUBADE, MILLET, LAFUMA and LAFUMA MOBILIER brands proved extremely robust, especially due to the early shift of our activities to e-commerce.
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Calida Holding AG published this content on 05 March 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 March 2021 06:12:06 UTC.