Campbell's(R) introduced FlavorUp! cooking concentrate, an innovative new product line offered in three delicious varieties that elevates everyday cooking with just one
tablespoon. The new cooking concentrate can be stirred in with any protein, grain or vegetable for a customizable level0 of flavor and is Campbell's latest innovation designed to give consumers a secret ingredient in their pantry. Campbell's FlavorUp!(TM) comes in three flavors that will pack a punch into weeknight dinners and replace the need to buy and prepare several ingredients, like herbs, that are typically used to build flavor.Campbell Soup Company developed the new FlavorUp! brand as a way for consumers of all cooking levels to use in daily meals. At-home cooking occasions continue to stay above pre-pandemic levels, with 41% of consumers reporting dining out less to save money. The product resonates with younger consumers who have an appreciation for delicious meals that can still be prepared on tight budgets and busy schedules without compromising on elevated flavor.