New partnership with the Canadiens reinforces CIBC's commitment to
"The Canadiens' storied franchise holds a special place in the hearts of the people of
Beginning with the 2021-2022 hockey season, key aspects of the partnership include CIBC's recently unveiled brand adorning the team's white away helmets and displayed prominently at the club's home arena in
In addition, CIBC is working with the Canadiens to engage fans in new and unique ways, in and outside of the arena. The partnership will involve the two organizations collaborating on fan activities, exciting experiences, and more. Further information and details will be announced in the coming months.
The sponsorship also brings together CIBC and the Canadiens' commitment to positively impacting local communities, as both organizations are committed to helping improve the lives of young people through their respective charitable foundations, the
"It's only natural for us to pursue a partnership with such an established institution, which not only shares our passion for the game of hockey but also the desire to help local communities," says France Margaret Bélanger, President,
Today's announcement builds on a strong shared history between the bank and the city of
- The first CIBC branch opened outside of
Ontario was inMontreal in 1870. - CIBC was the only chartered bank onsite when
Montreal welcomed the world for Expo '67. - When
Montreal Canadiens legendJean Beliveau passed away in 2014, CIBC honoured him by illuminating La Tour CIBC with the Captain's jersey number – a giant number 4.
About CIBC
CIBC is a leading North American financial institution with 10 million personal banking, business, public sector and institutional clients. Across Personal and Business Banking, Commercial Banking and Wealth Management, and Capital Markets businesses, CIBC offers a full range of advice, solutions and services through its leading digital banking network and locations across Canada, with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at www.cibc.com/en/about-cibc/media-centre.html.
About Groupe CH
Groupe CH,
SOURCE CIBC
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