Canadian Imperial Bank of Commerce announced a new sponsorship agreement with the Montreal Canadiens that reflects the organizations' shared purpose of strengthening the relationship with the team's fans and supporting communities across the province. Beginning with the 2021-2022 hockey season, key aspects of the partnership include CIBC's recently unveiled brand adorning the team's white away helmets and displayed prominently at the club's home arena in Montreal, including at centre ice. The branded helmets will be revealed during the Canadiens' September 25 preseason game in Toronto. In addition, CIBC is working with the Canadiens to engage fans in new and unique ways, in and outside of the arena. The partnership will involve the two organizations collaborating on fan activities, exciting experiences, and more. Further information and details will be announced in the coming months. The sponsorship also brings together CIBC and the Canadiens' commitment to positively impacting local communities, as both organizations are committed to helping improve the lives of young people through their respective charitable foundations, the CIBC Children's Foundation and the Montreal Canadiens Foundation. The two foundations will work together on initiatives throughout the multi-year agreement.