The following discussion and analysis of our financial condition and results of
operations should be read in conjunction with (1) our consolidated financial
statements and related notes appearing elsewhere in this Quarterly Report on
Form 10-Q and (2) the audited consolidated financial statements and the related
notes and management's discussion and analysis of financial condition and
results of operations for the fiscal year ended December 31, 2019 included in
our Annual Report on Form 10-K, filed with the SEC on March 3, 2020.
This Quarterly Report on Form 10-Q contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as amended, or the
Securities Act, and Section 21E of the Securities Exchange Act of 1934, as
amended, or the Exchange Act. These statements are often identified by the use
of words such as "anticipate," "believe," "continue," "could," "estimate,"
"expect," "intend," "may," "plan," "project," "will," "would" or the negative or
plural of these words or similar expressions or variations, and such
forward-looking statements include, but are not limited to, statements with
respect to our business strategy, plans and objectives for future operations,
including our expectations regarding our expenses; continued enhancements of our
platform and new product offerings; our future financial and business
performance; the anticipated continued decline in ARPU as a result of
significant FI MAU growth due to Wells Fargo and Chase launching the Cardlytics
Direct program; anticipated FI Share commitment shortfall penalty; the timing of
the phased launch of Cardlytics Direct by U.S. Bank; and the uncertain negative
impacts that COVID-19 may have on our business, financial condition, results of
operations and changes in overall level of spending and volatility in the global
economy. The events described in these forward-looking statements are subject to
a number of risks, uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ materially from future
results expressed or implied by the forward-looking statements. Factors that
could cause or contribute to such differences include, but are not limited to,
those identified herein, and those discussed in the section titled "Risk
Factors," set forth in Part II, Item 1A of this Quarterly Report on Form 10-Q
and in our other SEC filings. You should not rely upon forward-looking
statements as predictions of future events. Furthermore, such forward-looking
statements speak only as of the date of this report. Except as required by law,
we undertake no obligation to update any forward-looking statements to reflect
events or circumstances after the date of such statements.
Overview
Cardlytics operates an advertising platform within financial institutions'
("FIs") digital channels, which include online, mobile, email, and various
real-time notifications. Our partnerships with FIs provide us with access to
their anonymized purchase data and digital banking customers. By applying
advanced analytics to this aggregation of purchase data, we make it actionable,
helping marketers identify, reach and influence likely buyers at scale, and
measure the true sales impact of their marketing spend. We have strong
relationships with leading marketers across a variety of industries, including
national and regional restaurant and retail chains, large providers of cable
satellite television and wireless services, and increasingly, travel and
hospitality, grocery, e-commerce, and luxury brands. Using our purchase
intelligence, we present customers with offers to save money at a time when they
are thinking of their finances.
We have historically derived substantially all of our revenue from sales of
Cardlytics Direct. Cardlytics Direct is our proprietary native bank advertising
channel that enables marketers to reach consumers through the FIs' trusted and
frequently visited digital banking channels. Working with a marketer, we design
a campaign that targets consumers based on their purchase history. The consumer
is offered an incentive to make a purchase from the marketer within a specified
period. We use a portion of the fees that we collect from marketers to provide
these consumer incentives to our FIs' customers after they make qualifying
purchases ("Consumer Incentives"). We report our revenue on our condensed
consolidated statements of operations net of Consumer Incentives since we do not
provide the goods or services that are purchased by our FIs' customers from the
marketers to which the Consumer Incentives relate.
We generally pay our FI partners a negotiated and fixed percentage of our
billings to marketers less any Consumer Incentives that we pay to the FIs'
customers and certain third-party data costs ("FI Share"). We report our revenue
gross of FI Share. FI Share costs are included in FI Share and other third-party
costs in our consolidated statements of operations, rather than as a reduction
of revenue, because we and not our FI partners act as the principal in our
arrangements with marketers.
We run campaigns offering compelling Consumer Incentives to drive an expected
rate of return on advertising spend for marketers. At times, we may collaborate
with an FI partner to enhance the level of Consumer Incentives to their
respective FIs' customers funded by their FI Share. We believe that these
investments by our FI partners positively impact our platform by making FIs'
customers more highly engaged with our platform. However, these investments
negatively impact our GAAP revenue, which is reported net of Consumer
Incentives.


                                       25
--------------------------------------------------------------------------------
  Table of Contents
Revenue, which is reported net of Consumer Incentives and gross of FI Share and
other third-party costs, was $56.4 million and $46.1 million during the three
months ended September 30, 2019 and 2020, respectively, representing a decline
of 18%. Billings, a non-GAAP measure that represents the gross amount billed to
marketers and is reported gross of both Consumer Incentives and FI Share, was
$82.8 million and $62.1 million during the three months ended September 30, 2019
and 2020, respectively, representing a decline of 25%. Gross profit, which
represents revenue less FI Share and other third-party costs and less delivery
costs, was $20.9 million and $14.6 million during the three months ended
September 30, 2019 and 2020, respectively, representing a decline of 30%.
Adjusted contribution, a non GAAP measure that represents our revenue less our
adjusted FI Share and other third-party costs, was $24.7 million and $19.7
million during the three months ended September 30, 2019 and 2020, respectively,
representing a decline of 20%.
Billings and adjusted contribution are further defined under the heading
"Non-GAAP Measures and Other Performance Metrics" below. We believe these
non-GAAP measures, alongside our GAAP revenue and GAAP gross profit, provide
useful information to investors for period-to-period comparisons of our core
business and in understanding and evaluating our results of operations in the
same manner as our management and board of directors.
The following table summarizes our results (dollars in thousands):
                                       Three Months Ended                                                        Nine Months Ended
                                          September 30,                           Change                           September 30,                          Change
                                     2019               2020                $                 %               2019               2020                $                %
Billings(1)                      $   82,792          $ 62,093          $ (20,699)            (25) %       $ 215,118          $ 169,390          $ (45,728)           (21) %
Consumer Incentives                  26,373            16,014            (10,359)            (39)            73,981             49,580            (24,401)           (33)
Revenue                              56,419            46,079            (10,340)            (18)           141,137            119,810            (21,327)           (15)
Adjusted FI Share and other
third-party costs(1)                 31,681            26,330             (5,351)            (17)            76,921             67,280             (9,641)           (13)
Adjusted contribution(1)             24,738            19,749             (4,989)            (20)            64,216             52,530            (11,686)           (18)
Delivery costs                        3,070             3,498                428              14              9,686             10,403                717              7

Amortization and impairment of
deferred FI implementation
costs(2)                                789             1,641                852             108              2,173              3,640              1,467             68
Gross profit                     $   20,879          $ 14,610          $  (6,269)            (30) %       $  52,357          $  38,487          $ (13,870)           (26) %


(1)Billings, adjusted FI Share and other third-party costs and adjusted
contribution are non-GAAP measures, as detailed below in our reconciliations of
GAAP revenue to billings and GAAP gross profit to adjusted contribution.
(2)Amortization and impairment of deferred FI implementation costs for the three
and nine months ended September 30, 2020 includes the impact of a $0.7 million
write off related to certain user interface enhancements.
During the three months ended September 30, 2019 and 2020, our net loss was $7.7
million and $15.4 million, respectively. Our historical losses have been driven
by our substantial investments in our purchase intelligence platform and
infrastructure, which we believe will enable us to expand the use of our
platform by both FIs and marketers. During the three months ended September 30,
2019 and 2020, our net loss included stock-based compensation expense of $7.5
million and $11.6 million, respectively.
FI Partners
Our FI partners include Bank of America, National Association ("Bank of
America"), JPMorgan Chase Bank, National Association ("Chase") and Wells Fargo
Bank, National Association ("Wells Fargo") in the U.S. and Lloyds Bank plc
("Lloyds") and Santander UK plc ("Santander") in the U.K., as well as many other
national and regional financial institutions, including several of the largest
bank processors and digital banking providers to reach customers of small and
mid-sized FIs. Wells Fargo began a phased launch of our platform in the fourth
quarter of 2019 that was completed in the second quarter of 2020. Additionally,
in the first quarter of 2020, we entered into an agreement with U.S. Bank,
National Association ("U.S. Bank"), pursuant to which we have agreed to a
national rollout of Cardlytics Direct to U.S. Bank. We expect U.S. Bank to begin
a phased launch of the Cardlytics Direct program in the first half of 2021.
For the three months ended September 30, 2019 and 2020, our average FI monthly
active users ("FI MAUs") were 128.3 million and 161.6 million and our average
Cardlytics Direct revenue per user ("ARPU"), was $0.44 and $0.29, respectively.
FI MAU and ARPU are performance metrics defined under the heading "Non-GAAP
Measures and Other Performance Metrics" below. The increase in FI MAUs is
largely due to Wells Fargo completing their phased launch in the second quarter
of 2020 and Chase launching our Cardlytics Direct program for its online banking
channel in the second quarter of 2019. We expect a continued increase in FI MAUs
year over year as a result of the launch of Wells Fargo. We expect a continued
decline in ARPU year over year as a result of significant FI MAU growth and a
decline in revenue as a result of the COVID-19 pandemic.

                                       26
--------------------------------------------------------------------------------
  Table of Contents
FI Partner Commitments
Agreements with certain FI partners require us to fund the development of user
interface enhancements, pay for certain implementation fees, or make milestone
payments upon the deployment of our solution. Certain of these agreements
provide for future reductions in FI Share due to the FI partner. During 2019, we
recovered $4.6 million through FI Share payment reductions, $3.5 million of
which had been recovered through September 30, 2019. The scheduled FI Share
payment reductions were completed in December 2019.
During the three months ended September 30, 2020, one of our FI partners
notified us of plans to end the use of a certain user interface enhancement
prior to the end of our contractual arrangement with the FI partner. As a
result, we wrote off deferred FI implementation costs totaling $0.7 million to
FI Share and other third-party costs on our consolidated statements of
operation.
We have a minimum FI Share commitment with a certain FI partner totaling
$10.0 million over a 12-month period following the completion of certain
milestones by the FI partner, which were not met as of September 30, 2020. The
timing of the completion of the milestones is uncertain; however, we do not
currently believe the FI partner will complete the milestones in 2020. Any
expected shortfall penalty will be accrued during the 12-month period following
the completion of the milestones.
Impacts of COVID-19 Pandemic
We remain focused on supporting our marketers, FIs partners, employees and
communities during the COVID-19 pandemic. The impact of COVID-19 on the global
economy and on our business continues to be a fluid situation. We responded
quickly to adopt a virtual corporate strategy to enable all of our employees to
work productively from home, guard the health and safety of our team, support
our marketers and FI partners, mitigate risk and maximize our financial
performance. We are focused on ensuring continuity for our marketers and FI
partners.
Revenue growth for the three and nine months ended September 30, 2020 was
unfavorably affected by the COVID-19 pandemic and its impact on both consumer
discretionary spending and marketers' ability to spend advertising budgets on
our solution. During the nine months ended September 30, 2020, we deferred $0.3
million of revenue and recorded bad debt expense of $1.3 million associated with
billings to marketers that we believe are likely to be materially and adversely
affected by the slowdown in economic activity resulting from the COVID-19
pandemic. We expect both a reduction in consumer spending and a reduction in
marketing campaigns on a year-over-year basis in the near term, which will
result in a year-over-year decline in our revenue and a year-over-year increase
in our net loss in future periods.
The extent of the impact of COVID-19 on our operational and financial
performance will depend on certain developments, including the duration and
spread of the outbreak, its impact on industry events, and its effect on
consumer spending, our marketers, FI partners, suppliers and vendors and other
parties with whom we do business, all of which are uncertain and cannot be
predicted at this time. To the extent possible, we are conducting business as
usual, with necessary or advisable modifications to employee travel, employee
work locations, and cancellation of marketing events. We will continue to
actively monitor the rapidly evolving situation related to COVID-19 and may take
actions that alter our business operations, including those that may be required
by federal, foreign, state or local authorities, or that we determine are in the
best interests of our employees, marketers, FI partners, suppliers, vendors and
stockholders. At this point, the extent to which the COVID-19 pandemic may
impact our business, results of operations and financial condition is uncertain.
See "Risk Factors" for further discussion of the adverse impacts of the COVID-19
pandemic on our business.
Non-GAAP Measures and Other Performance Metrics
We regularly monitor a number of financial and operating metrics in order to
measure our current performance and estimate our future performance. Our metrics
may be calculated in a manner different than similar metrics used by other
companies.
                            Three Months Ended            Nine Months Ended
                              September 30,                 September 30,
                            2019           2020          2019           2020
                                      (in thousands, except ARPU)
FI MAUs                    128,315       161,570        118,969        153,190
ARPU                    $     0.44      $   0.29      $    1.19      $    0.78
Billings                $   82,792      $ 62,093      $ 215,118      $ 169,390
Adjusted contribution   $   24,738      $ 19,749      $  64,216      $  52,530
Adjusted EBITDA         $    2,967      $   (596)     $    (838)     $ (12,273)



                                       27

--------------------------------------------------------------------------------
  Table of Contents
FI Monthly Active Users
We define FI MAUs as targetable customers or accounts of our FI partners that
logged in and visited the online or mobile banking applications of, or opened an
email containing our offers from, our FI partners during a monthly period. We
then calculate a monthly average of these FI MAUs for the periods presented. We
believe that FI MAUs is an indicator of our and our FI partners' ability to
drive engagement with Cardlytics Direct and is reflective of the marketing base
that we offer to marketers through Cardlytics Direct.
Average Revenue per User
We define ARPU as the total Cardlytics Direct revenue generated in the
applicable period calculated in accordance with generally accepted accounting
principles in the United States ("GAAP"), divided by the average number of FI
MAUs in the applicable period. We believe that ARPU is an indicator of the value
of our relationships with our FI partners with respect to Cardlytics Direct.
Billings
Billings represents the gross amount billed to marketers for advertising
campaigns in order to generate revenue. Billings is reported gross of both
Consumer Incentives and FI Share. Our GAAP revenue is recognized net of Consumer
Incentives and gross of FI Share.
We review billings for internal management purposes. We believe that billings
provides useful information to investors for period-to-period comparisons of our
core business and in understanding and evaluating our results of operations in
the same manner as our management and board of directors. Nevertheless, our use
of billings has limitations as an analytical tool, and you should not consider
it in isolation or as a substitute for analysis of our financial results as
reported under GAAP. Other companies, including companies in our industry that
have similar business arrangements, may address the impact of Consumer
Incentives differently. You should consider billings alongside our other GAAP
financial results.
The following table presents a reconciliation of billings to revenue, the most
directly comparable GAAP measure (in thousands):
                          Three Months Ended            Nine Months Ended
                            September 30,                 September 30,
                          2019           2020          2019           2020
Revenue               $   56,419      $ 46,079      $ 141,137      $ 119,810
Plus:
Consumer Incentives       26,373        16,014         73,981         49,580
Billings              $   82,792      $ 62,093      $ 215,118      $ 169,390


Adjusted Contribution
Adjusted contribution measures the degree by which revenue generated from our
marketers exceeds the cost to obtain the purchase data and the digital
advertising space from our FI partners. Adjusted contribution demonstrates how
incremental marketing spend on our platform generates incremental amounts to
support our sales and marketing, research and development, general and
administration and other investments. Adjusted contribution is calculated by
taking our total revenue less our FI Share and other third-party costs exclusive
of amortization and impairment of deferred FI implementation costs, which is a
non-cash cost. Adjusted contribution does not take into account all costs
associated with generating revenue from advertising campaigns, including sales
and marketing expenses, research and development expenses, general and
administrative expenses and other expenses, which we do not take into
consideration when making decisions on how to manage our advertising campaigns.
We use adjusted contribution extensively to measure the efficiency of our
advertising platform, make decisions to manage advertising campaigns and
evaluate our operational performance. Adjusted contribution is also used to
determine the vesting of performance-based equity awards and is used to
determine the achievement of quarterly and annual bonuses across our entire
global employee base, including executives. We view adjusted contribution as an
important operating measure of our financial results. We believe that adjusted
contribution provides useful information to investors and others in
understanding and evaluating our results of operations in the same manner as our
management and board of directors. Adjusted contribution should not be
considered in isolation from, or as an alternative to, measures prepared in
accordance with GAAP. Adjusted contribution should be considered together with
other operating and financial performance measures presented in accordance with
GAAP. Also, adjusted contribution may not necessarily be comparable to similarly
titled measures presented by other companies. Refer to Note 11-Segments to our
condensed consolidated financial statements for further details on our adjusted
contribution.

                                       28
--------------------------------------------------------------------------------
  Table of Contents
The following table presents a reconciliation of adjusted contribution to gross
profit, the most directly comparable GAAP measure, for each of the periods
indicated (in thousands):
                                                         Three Months Ended                     Nine Months Ended
                                                           September 30,                          September 30,
                                                      2019                2020               2019               2020
Revenue                                           $   56,419          $  46,079          $ 141,137          $ 119,810
Minus:
FI Share and other third-party costs                  32,470             27,971             79,094             70,920
Delivery costs(1)                                      3,070              3,498              9,686             10,403
Gross profit                                          20,879             14,610             52,357             38,487
Plus:
Delivery costs(1)                                      3,070              3,498              9,686             10,403

Amortization and impairment of deferred FI
implementation costs(2)                                  789              1,641              2,173              3,640
Adjusted contribution                             $   24,738          $  19,749          $  64,216          $  52,530


(1)Stock-based compensation expense recognized in delivery costs totaled $0.2
million and $0.4 million for the three months ended September 30, 2019 and 2020,
respectively, and $0.5 million and $0.9 million for the nine months ended
September 30, 2019 and 2020, respectively.
(2)Amortization and impairment of deferred FI implementation costs is excluded
from adjusted FI Share and other third-party costs as follows (in thousands):
                                                        Three Months Ended                     Nine Months Ended
                                                          September 30,                          September 30,
                                                     2019                2020               2019                2020
FI Share and other third-party costs             $   32,470          $  27,971          $   79,094          $  70,920
Minus:

Amortization and impairment of deferred FI
implementation costs(1)                                 789              1,641               2,173              3,640

Adjusted FI Share and other third-party costs $ 31,681 $ 26,330 $ 76,921 $ 67,280




(1) Amortization and impairment of deferred FI implementation costs for the
three and nine months ended September 30, 2020 includes the impact of a $0.7
million write off related to certain user interface enhancements.
Adjusted EBITDA
Adjusted EBITDA represents our net loss before income tax benefit; interest
expense, net; depreciation and amortization expense; stock-based compensation
expense; foreign currency (loss) gain; amortization and impairment of deferred
FI implementation costs; restructuring costs and loss on extinguishment of debt
. We do not consider these excluded items to be indicative of our core operating
performance. The items that are non-cash include foreign currency loss,
amortization and impairment of deferred FI implementation costs, depreciation
and amortization expense and stock-based compensation expense. Notably, any
impacts related to minimum FI Share commitments in connection with agreements
with certain FI partners are not added back to net loss in order to calculate
adjusted EBITDA. Adjusted EBITDA is a key measure used by management to
understand and evaluate our core operating performance and trends and to
generate future operating plans, make strategic decisions regarding the
allocation of capital and invest in initiatives that are focused on cultivating
new markets for our solution. In particular, the exclusion of certain expenses
in calculating adjusted EBITDA facilitates comparisons of our operating
performance on a period-to-period basis. Adjusted EBITDA is not a measure
calculated in accordance with GAAP.
We believe that adjusted EBITDA provides useful information to investors and
others in understanding and evaluating our operating results in the same manner
as our management and board of directors. Nevertheless, use of adjusted EBITDA
has limitations as an analytical tool, and you should not consider it in
isolation or as a substitute for analysis of our financial results as reported
under GAAP. Some of these limitations are: (1) adjusted EBITDA does not reflect
changes in, or cash requirements for, our working capital needs; (2) adjusted
EBITDA does not reflect the potentially dilutive impact of stock-based
compensation and equity instruments issued to our FI partners; (3) adjusted
EBITDA does not reflect tax payments or receipts that may represent a reduction
or increase in cash available to us; and (4) other companies, including
companies in our industry, may calculate adjusted EBITDA or similarly titled
measures differently, which reduces the usefulness of the metric as a
comparative measure. Because of these and other limitations, you should consider
adjusted EBITDA alongside our net loss and other GAAP financial results.

                                       29
--------------------------------------------------------------------------------
  Table of Contents
The following table presents a reconciliation of adjusted EBITDA to net loss,
the most directly comparable GAAP measure (in thousands):
                                                         Three Months Ended                     Nine Months Ended
                                                           September 30,                          September 30,
                                                      2019                2020               2019               2020
Net loss                                          $   (7,747)         $ (15,356)         $ (20,571)         $ (48,645)
Plus:
Income tax benefit                                         -                  -                  -                  -
Interest expense, net                                    218                283                860                  8
Depreciation and amortization expense                  1,167              1,933              3,181              5,809
Stock-based compensation expense                       7,486             11,578             12,266             24,811
Foreign currency loss (gain)                             903             (1,066)             1,079                828
Amortization and impairment of deferred FI
implementation costs                                     789              1,641              2,173              3,640
Restructuring costs                                        -                391                  -              1,276
Loss on extinguishment of debt                            28                  -                 51                  -

Costs associated with financing events                   123                  -                123                  -

Adjusted EBITDA                                   $    2,967          $    (596)         $    (838)         $ (12,273)


Results of Operations
The following table presents our condensed consolidated statements of operations
(in thousands):
                                            Three Months Ended            Nine Months Ended
                                              September 30,                 September 30,
                                           2019           2020           2019           2020
Revenue                                 $  56,419      $  46,079      $ 141,137      $ 119,810
Costs and expenses:
FI Share and other third-party costs       32,470         27,971         79,094         70,920
Delivery costs                              3,070          3,498          9,686         10,403
Sales and marketing expense                11,074         11,432         31,458         32,805
Research and development expense            3,018          4,627          8,741         12,444
General and administrative expense         12,218         12,757         27,558         35,235
Depreciation and amortization expense       1,167          1,933          3,181          5,809
Total costs and expenses                   63,017         62,218        159,718        167,616
Operating loss                             (6,598)       (16,139)       (18,581)       (47,806)
Other (expense) income:
Interest expense, net                        (218)          (283)          (860)            (9)

Foreign currency (loss) gain                 (931)         1,066         (1,130)          (830)
Total other (expense) income               (1,149)           783         (1,990)          (839)
Loss before income taxes                   (7,747)       (15,356)       (20,571)       (48,645)
Income tax benefit                              -              -              -              -
Net loss                                $  (7,747)     $ (15,356)     $ (20,571)     $ (48,645)



                                       30

--------------------------------------------------------------------------------


  Table of Contents
Comparison of Three and Nine Months Ended September 30, 2019 and 2020
Revenue
                           Three Months Ended September
                                       30,                               Change                  Nine Months Ended September 30,                  Change
                              2019              2020                $                %               2019                2020                $                %
Revenue                   $  56,419          $ 46,079          $ (10,340)           (18) %       $  141,137          $ 119,810          $ (21,327)           (15) %


The $10.3 million decrease in revenue during the three months ended September
30, 2020 compared to the three months ended September 30, 2019 was comprised of
a $14.9 million decrease in sales to existing marketers, partially offset by a
$4.5 million increase in sales to new marketers. Revenue for the three months
ended September 30, 2020 was unfavorably affected by the COVID-19 pandemic and
its negative impact on both consumer spending and marketers' ability to spend
advertising budgets on our solution.
The $21.3 million decrease in revenue during the nine months ended September 30,
2020 compared to the nine months ended September 30, 2019 comprised of a $30.0
million decrease in sales to existing marketers, partially offset with a $8.6
million increase in sales to new marketers. Revenue for the nine months ended
September 30, 2020 was unfavorably affected by the COVID-19 pandemic and its
negative impact on both consumer spending and marketers' ability to spend
advertising budgets on our solution. During the nine months ended September 30,
2020, we deferred $0.3 million of revenue associated with billings to marketers
that we believe are likely to be most affected by the slowdown in economic
activity resulting from the COVID-19 pandemic.
We expect both a reduction in consumer spending and a reduction in marketing
campaigns in the near term on a year-over-year basis, which we believe will
result in a year-over-year decline in our revenue in future periods. The
severity and duration of this decline is difficult to estimate given the
uncertainty that the impacts of COVID-19 will continue to have on the global
economy.
Costs and Expenses
FI Share and Other Third-Party Costs
                                  Three Months Ended September
                                               30,                               Change                 Nine Months Ended September 30,                 Change
                                     2019               2020                $               %               2019               2020                $               %
                                                                                         (dollars in thousands)
FI Share and other third-party
costs:
Adjusted FI Share and other
third-party costs                $  31,681           $ 26,330          $ (5,351)           (17) %       $  76,921           $ 67,280          $ (9,641)           (13) %
Amortization and impairment of
deferred FI implementation costs       789              1,641               852            108              2,173              3,640             1,467             68
Total FI Share and other
third-party costs                $  32,470           $ 27,971          $ (4,499)           (14) %       $  79,094           $ 70,920          $ (8,174)           (10) %
% of revenue                            58   %             61  %                                               56   %             59  %



Adjusted FI Share and other third-party costs decreased by $4.5 million during
the three months ended September 30, 2020 compared to the three months ended
September 30, 2019 primarily due to decreased revenue from sales of Cardlytics
Direct. Amortization and impairment of deferred FI implementation costs
increased by $0.9 million during the three months ended September 30, 2020
compared to the three months ended September 30, 2019 primarily due to a write
off of deferred FI implementation costs totaling $0.7 million relating to the
discontinued use of certain user interface enhancements.

                                       31
--------------------------------------------------------------------------------
  Table of Contents
Adjusted FI Share and other third-party costs decreased by $8.2 million during
the nine months ended September 30, 2020 compared to the nine months ended
September 30, 2019 primarily due to decreased revenue from sales of Cardlytics
Direct. Amortization and impairment of deferred FI implementation costs
increased by $1.5 million during the nine months ended September 30, 2020
compared to the nine months ended September 30, 2019 primarily due to an
increase in the value of enhancements placed in service by our FI partners and a
write off of deferred FI implementation costs totaling $0.7 million relating to
the discontinued use of certain user interface enhancements.
We believe the near-term fluctuations in revenue caused by the economic impact
of COVID-19 would also result in similar percentage fluctuations in adjusted FI
Share and other third-party costs in future periods.
Delivery Costs
                           Three Months Ended September
                                        30,                             Change                  Nine Months Ended September 30,                 Change
                               2019              2020             $               %                 2019                 2020              $              %
                                                                                  (dollars in thousands)
Delivery costs             $  3,070           $ 3,498          $ 428              14  %       $       9,686           $ 10,403          $ 717              7  %
% of revenue                      5   %             8  %                                                  7   %              9  %


Delivery costs increased by $0.4 million during the three months ended September
30, 2020 compared to the three months ended September 30, 2019, primarily due to
a $0.3 million increase in personnel costs associated with headcount and a $0.1
million increase in costs associated with hosting Cardlytics Direct for certain
FI partners.
Delivery costs increased by $0.7 million during the nine months ended September
30, 2020 compared to the nine months ended September 30, 2019, primarily due to
a $0.3 million increase in costs associated with hosting Cardlytics Direct for
certain FI partners and a $0.4 million increase in stock-based compensation
expense.
Sales and Marketing Expense
                             Three Months Ended September
                                          30,                             Change                Nine Months Ended September 30,                Change
                                2019               2020              $              %               2019               2020               $               %
                                                                                  (dollars in thousands)
Sales and marketing expense $  11,074           $ 11,432          $ 358              3  %       $  31,458           $ 32,805          $ 1,347              4  %
% of revenue                       20   %             25  %                                            22   %             27  %


Sales and marketing expense increased by $0.4 million during the three months
ended September 30, 2020 compared to the three months ended September 30, 2019
primarily due to a $2.4 million increase in stock-based compensation expense and
a $1.0 million increase in personnel costs associated with additional headcount,
partially offset by a decrease of $2.7 million in incentive compensation and a
$0.3 million decrease in travel and entertainment.
Sales and marketing expense increased by $1.3 million during the nine months
ended September 30, 2020 compared to the nine months ended September 30, 2019
primarily due to a $4.5 million increase in stock-based compensation expense and
a $2.3 million increase in personnel costs associated with headcount, partially
offset by a decrease of $4.9 million in incentive compensation and a $0.6
million decrease in travel and entertainment.

                                       32
--------------------------------------------------------------------------------
  Table of Contents
Research and Development Expense
                              Three Months Ended September
                                           30,                              Change                   Nine Months Ended September 30,                   Change
                                  2019              2020              $                %                 2019                 2020               $                %
                                                                                       (dollars in thousands)

Research and development
expense                       $  3,018           $ 4,627          $ 1,609              53  %       $       8,741           $ 12,444          $ 3,703              42  %
% of revenue                         5   %            10  %                                                    6   %             10  %


Research and development expense increased by $1.6 million during the three
months ended September 30, 2020 compared to the three months ended September 30,
2019 primarily due to a $0.9 million increase in stock-based compensation
expense, a $1.0 million increase in personnel due to headcount partially offset
by a $0.3 million decrease in personnel costs due to higher capitalization and a
$0.2 million increase in professional fees, partially offset by a $0.2 million
decrease in incentive compensation.
Research and development expense increased by $3.7 million during the nine
months ended September 30, 2020 compared to the nine months ended September 30,
2019 primarily due to a $2.3 million increase in stock-based compensation
expense, a $2.3 million increase in personnel due to headcount partially offset
by a $1.0 million decrease in personnel costs due to higher capitalization and a
$0.9 million increase in professional fees, partially offset by a $0.7 million
decrease in incentive compensation and a $0.1 million decrease in travel and
entertainment.
General and Administrative Expense
                                  Three Months Ended September
                                               30,                             Change                Nine Months Ended September 30,                 Change
                                     2019               2020              $              %               2019               2020               $                %
                                                    (dollars in thousands)
General and administrative
expense                          $  12,218           $ 12,757          $ 539              4  %       $  27,558           $ 35,235          $ 7,677              28  %
% of revenue                            22   %             28  %                                            20   %             29  %


General and administrative expense increased by $0.5 million during the three
months ended September 30, 2020 compared to the three months ended September 30,
2019 primarily due to a $0.7 million increase in stock-based compensation
expense, a $0.3 million increase in software licensing costs, a $0.3 million
increase in personnel costs associated with additional headcount and a $0.2
million increase in professional fees, partially offset by a $0.5 million
decrease in incentive compensation and $0.5 million decrease in bad debt
expense.
General and administrative expense increased by $7.7 million during the nine
months ended September 30, 2020 compared to the nine months ended September 30,
2019 primarily due to a $5.4 million increase in stock-based compensation
expense, a $1.2 million increase in software licensing costs, a $1.4 million
increase in personnel costs associated with additional headcount, a $0.5 million
increase in professional fees, a $0.3 million increase in bad debt, a $0.3
million increase in facility costs and a $0.3 million increase in insurance
premiums partially offset by a $1.2 million decrease in incentive compensation
and a $0.5 million decrease in travel and entertainment.
We will continue to actively monitor the rapidly evolving situation related to
COVID-19 and may further adjust our allowance for doubtful accounts in the
future.

                                       33
--------------------------------------------------------------------------------
  Table of Contents
Stock-based Compensation Expense
The following table summarizes the allocation of stock-based compensation in the
consolidated statements of operations (in thousands):
                                  Three Months Ended September
                                              30,                               Change                 Nine Months Ended September 30,                 Change
                                     2019              2020               $                %               2019               2020                $                %
Delivery costs                   $    176           $    365          $   189             107  %       $     539           $    897          $    358              66  %
Sales and marketing expense         1,432              3,791            2,359             165              3,091              7,627             4,536             147
Research and development expense      638              1,510              872             137              1,204              3,514             2,310             192
General and administrative
expense                             5,240              5,912              672              13              7,432             12,773             5,341              72
Total stock-based compensation
expense                          $  7,486           $ 11,578          $ 4,092              55  %       $  12,266           $ 24,811          $ 12,545             102  %
% of revenue                           13   %             25  %                                                9   %             21  %


Stock-based compensation expense increased by $4.1 million during the three
months ended September 30, 2020 compared to the three months ended September 30,
2019 due to a strategic shift of incentive compensation to stock based
compensation as well as the accelerated vesting of certain restricted stock unit
awards. As of September 30, 2020, we have accrued $2.6 million of stock-based
compensation for bonus and commissions in lieu of cash incentive compensation
which has not been settled.
Stock-based compensation expense increased by $12.5 million during the nine
months ended September 30, 2020 compared to the nine months ended September 30,
2019 due to an increase in expense relating to the 2020 performance stock units,
which were granted in April 2020, a strategic shift of incentive compensation to
stock based compensation as well as the accelerated vesting of certain
restricted stock unit awards. As of September 30, 2020, we have accrued $2.6
million of stock-based compensation for bonus and commissions in lieu of cash
incentive compensation which has not been settled.
Depreciation and Amortization Expense
                               Three Months Ended September                                        Nine Months Ended September
                                            30,                             Change                             30,                              Change
                                   2019              2020             $               %               2019              2020              $                %
                                                  (dollars in thousands)
Depreciation and amortization
expense                        $  1,167           $ 1,933          $ 766              66  %       $  3,181           $ 5,809          $ 2,628              83  %
% of revenue                          2   %             4  %                                             2   %             5  %


Depreciation and amortization expense increased by $0.8 million during the three
months ended September 30, 2020 compared to the three months ended September 30,
2019 primarily due to additional hardware and software purchased in 2020.
Depreciation and amortization expense increased by $2.6 million during the nine
months ended September 30, 2020 compared to the nine months ended September 30,
2019 primarily due to additional hardware and software purchased in 2020 and the
suspension of certain development efforts that resulted in a $1.0 million write
off of capitalized internal-use software development costs.

                                       34
--------------------------------------------------------------------------------
  Table of Contents
Interest Expense, Net
                           Three Months Ended September                                        Nine Months Ended September
                                        30,                             Change                             30,                             Change
                               2019              2020             $               %               2019              2020             $               %
                                              (dollars in thousands)
Interest expense           $   (379)           $ (311)         $  68             (18) %       $  (1,337)          $ (391)         $ 946             (71) %
Interest income                 161                27           (134)            (83)               477              381            (96)            (20)
Interest expense, net      $   (218)           $ (283)         $ (65)             30  %       $    (860)          $   (9)         $ 851             (99) %
% of revenue                      -    %           (1) %                                             (1)  %            -  %


Interest expense decreased $0.1 million during the three months ended September
30, 2020 compared to the three months ended September 30, 2019, driven by a
decrease in the amount outstanding on our 2018 Line of Credit and 2018 Term Loan
partially offset by an increase in interest expense related to the Notes, and
interest income decreased $0.1 million during the three months ended September
30, 2020 compared to the three months ended September 30, 2019, due to a lower
interest rate earned on the cash held in our fully FDIC-insured demand deposit
accounts.
Interest expense decreased $0.9 million during the nine months ended September
30, 2020 compared to the nine months ended September 30, 2019 driven by a
decrease in the amount outstanding on our 2018 Line of Credit and 2018 Term Loan
partially offset by an increase in interest expense related to the Notes, and
interest income decreased $0.1 million during the nine months ended September
30, 2020 compared to the nine months ended September 30, 2019., due to a lower
interest rate earned on the cash held in our fully FDIC-insured demand deposit
accounts.
Foreign Currency (Loss) Gain
                            Three Months Ended September                                           Nine Months Ended September
                                        30,                               Change                               30,                             Change
                               2019               2020              $                %                2019              2020             $               %
                                                (dollars in thousands)
Foreign currency (loss)
gain                       $   (903)           $ 1,066          $ 1,969             (218) %       $  (1,079)          $ (830)         $ 249             (23) %
Other                           (28)                 -               28                 n/a             (51)               -             51               -
Total foreign currency
(loss) gain                $   (931)           $ 1,066          $ 1,997             (215) %       $  (1,130)          $ (830)         $ 300             (27) %
% of revenue                     (2)   %             2  %                                                (1)  %           (1) %


Foreign currency (loss) gain increased by $2.0 million during the three months
ended September 30, 2020 compared to the three months ended September 30, 2019
primarily due to an increase in the value of the British pound relative to the
U.S. dollar.
Foreign currency loss increased by $0.3 million during the nine months ended
September 30, 2020 compared to the nine months ended September 30, 2019
primarily due to an increase in the value of the British pound relative to the
U.S. dollar.
Liquidity and Capital Resources
The following table summarizes our cash and cash equivalents, accounts
receivable, working capital and unused available borrowings (in thousands):
                               December 31, 2019       September 30, 2020

Cash and cash equivalents $ 104,458 $ 287,639 Accounts receivable, net

                  81,452                  53,392
Working capital(1)                       117,329                 295,688
Unused available borrowings               40,000                  40,000


(1)We define working capital as current assets less current liabilities. See our consolidated financial statements for further details regarding our current assets and current liabilities.


                                       35

--------------------------------------------------------------------------------


  Table of Contents
Our cash and cash equivalents are available for working capital purposes. We do
not enter into investments for trading purposes, and our investment policy is to
invest any excess cash in short-term, highly liquid investments that limit the
risk of principal loss. Currently, the majority of our cash and cash equivalents
are held in money market accounts and fully FDIC-insured demand deposit
accounts. As of September 30, 2020, our demand deposit accounts earned up to a
0.25% annual rate of interest. As of September 30, 2020, $5.5 million of our
cash and cash equivalents were in the United Kingdom. While our investment in
Cardlytics UK Limited is not considered indefinitely invested, we do not plan to
repatriate these funds.
Through September 30, 2020, we have incurred accumulated net losses of $387.3
million since inception, including net losses of $20.6 million and $48.6 million
for the nine months ended September 30, 2019 and 2020, respectively. We expect
to incur additional operating losses as we continue our efforts to grow our
business. We have historically financed our operations and capital expenditures
through convertible note financings, private placements of preferred stock,
public offerings of our common stock, lines of credit and term loans and
convertible senior notes. Through September 30, 2020, we have received net
proceeds of $222.7 million from the issuance of convertible senior notes, net
proceeds of $196.2 million from the issuance of preferred stock and convertible
promissory notes and net proceeds of $127.1 million from public equity
offerings.
Our future capital requirements will depend on many factors, including our
growth rate, the timing and extent of spending to support research and
development efforts, the continued expansion of sales and marketing activities,
the enhancement of our platform, the introduction of new solutions, the
continued market acceptance of our solutions and the extent of the impact of
COVID-19 on our operational and financial performance. We expect to continue to
incur operating losses for the foreseeable future and may require additional
capital resources to continue to grow our business. Despite the economic impacts
of COVID-19, we believe that current cash and cash equivalents will be
sufficient to fund our operations and capital requirements for at least the next
12 months following the date our consolidated financial statements were issued.
However, if our access to capital is restricted or our borrowing costs increase,
our operations and financial condition could be materially and adversely
impacted. In the event that additional financing is required from outside
sources, we may not be able to raise such financing on terms acceptable to us or
at all.

© Edgar Online, source Glimpses