CarGurus introduced a new digital retail solution that powers more seamless and efficient connections between dealers and purchase-ready shoppers in Canada. CarGurus Digital Deal enables consumers to start their financing application online for eligible new and used vehicles, book an appointment, and start a trade-in before completing the process at the dealership. CarGurus?

Digital Deal solution launches in Canada after experiencing strong demand in the U.S., where it is one of the company?s fastest-growing innovations. Active listings are easy to find with badging on CarGurus.ca search results and vehicle detail pages. From eligible vehicle pages, shoppers can complete a simple three-step process to build a personalized vehicle and dealership-specific finance application that is submitted directly to the participating dealership.

Shoppers can also schedule an appointment at the dealership and share details about a trade-in. At the dealership, shoppers can then finalize their financing and complete the transaction. The solution is built in partnership with dealer finance portal platform CreditApp and can be configured to work with a dealer?s preferred lender networks.

As part of the initial rollout, CarGurus Digital Deal is active across over 15,000 vehicle listings, helping participating dealers throughout Canada connect with higher-converting leads for faster, more efficient sales.