OVERVIEW

General

Carriage Services, Inc. ("Carriage," the "Company," "we," "us," or "our") was
incorporated in the State of Delaware in December 1993 and is a leading U.S.
provider of funeral and cemetery services and merchandise. We operate in two
business segments: Funeral Home Operations, which currently account for
approximately 70% of our revenue, and Cemetery Operations, which currently
account for approximately 30% of our revenue.
At June 30, 2021, we operated 171 funeral homes in 26 states and 32 cemeteries
in 12 states. We compete with other publicly held and independent operators of
funeral and cemetery companies. We believe we are a market leader in most of our
markets.
Funeral home and cemetery businesses provide products and services to families
in three principal areas: (i) ceremony and tribute, generally in the form of a
funeral or memorial service; (ii) disposition of remains, either through burial
or cremation; and (iii) memorialization, generally through monuments, markers or
inscriptions. Our funeral homes offer a complete range of services to meet a
family's funeral needs, including consultation, the removal and preparation of
remains, the sale of caskets and related funeral merchandise, the use of funeral
home facilities for visitation and memorial services and transportation
services. Most of our funeral homes have a non-denominational chapel on the
premises, which permits family visitation and services to take place at one
location and thereby reduces transportation costs and inconvenience to the
family.
Our cemeteries provide interment rights (primarily grave sites, lawn crypts,
mausoleum spaces and niches), related cemetery merchandise (such as outer burial
containers, memorial markers and floral placements) and services (interments,
inurnments and installation of cemetery merchandise).
We provide funeral and cemetery services and products on both an "atneed" (time
of death) and "preneed" (planned prior to death) basis.
Recent Developments
Executive Team Appointment and Promotions
On June 1, 2021, C. Benjamin Brink, Steven D. Metzger and Carlos R. Quezada were
each promoted to Executive Vice President. The Board also appointed Carlos R.
Quezada to serve as the Company's Chief Operating Officer and Steven D. Metzger
to serve as the Company's Chief Administrative Officer.
Senior Notes and Credit Facility
On May 13, 2021, we completed the issuance of $400.0 million in aggregate
principal amount 4.25% Senior Notes due 2029 (the "New Senior Notes"). In
connection with the issuance of the New Senior Notes, we entered into an amended
and restated $150.0 million senior secured revolving credit facility (the "New
Credit Facility").
We used the proceeds of $395.5 million from the offering of the New Senior
Notes, which are net of a 1.125% debt discount of $4.5 million, together with
cash on hand and borrowings under the New Credit Facility, to redeem all of our
existing $400.0 million in aggregate principal amount 6.625% senior notes due
2026 (the "Original Senior Notes").
Divestitures
During the six months ended June 30, 2021, we divested three funeral homes for a
total of $3.5 million, at a gain of $0.1 million.
Litigation
Chinchilla v. Carriage Services, Inc., et al., Superior Court of California, San
Joaquin County, Case No. STK-CV-UOE-2021-0004661. On May 19, 2021, a putative
class action against the Company and several of our subsidiaries was filed.
Plaintiff, a former employee, seeks monetary damages on behalf of himself and
other similarly situated current and former non-exempt employees. Plaintiff
claims that the Company failed to, among other things, pay minimum wages,
provide meal and rest breaks, pay overtime, provide accurately itemized wage
statements, reimburse employees for business expenses, and provide wages when
due. At June 30, 2021, we are unable to reasonably estimate the possible loss or
ranges of loss, if any.
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Business Impact under the Macroeconomic Environment of COVID-19
On March 11, 2020, COVID-19 was deemed a global pandemic and since then, the
Company has continued to proactively monitor and assess the pandemic's current
and potential impact to the Company's operations. Beginning in early March 2020,
the Company's senior leadership team took certain steps to assist our businesses
in appropriately adjusting and adapting to the conditions resulting from the
COVID-19 pandemic.
Our businesses have been designated as essential services and, therefore, each
one of the Company's business locations remains open and ready to provide
service to their communities in this time of need. While our businesses provide
an essential public function, along with a critical responsibility to the
communities and families they serve, the health and safety of our employees and
the families we serve remain our top priority. The Company has taken additional
steps during this time to continually review and update our processes and
procedures to comply with all regulatory mandates and procure additional
supplies to ensure that each of our businesses have appropriate personal
protective equipment to provide these essential services. The Company has also
implemented additional safety and precautionary measures as it concerns our
businesses' day-to-day interaction with the families and communities they serve.
The overall impact of the macroeconomic environment to the deathcare industry
from COVID-19 may provide varying results as compared to other industries. Our
industry's revenues are impacted by various factors, including the number of
funeral services performed, the average price for a service and the mix of
traditional burial versus cremation contracts. Changes in the macroeconomic
environment as a result of the pandemic have, to this point, begun to normalize
consistent with pre-COVID-19 levels as it relates to volumes and the services we
provide. Our businesses have remained focused on being innovative and
resourceful, providing families immediate service as part of the grieving
process.
Within our financial reporting environment, we have considered various areas
that could affect the results of our operations, though the scope, severity and
duration of these impacts remain uncertain at this time because the ultimate
impact of COVID-19 remains uncertain, including the potential impacts of new
variants of COVID-19, such as the delta variant, and any resulting government
responses to such variants. We do not believe we are vulnerable to certain
concentrations, whether by geographic area, revenue for specific products or our
relationships with our vendors. Our relationships with our vendors and suppliers
have remained consistent and we continue to receive reliable service. Remote
working arrangements, when utilized, have not materially affected our ability to
maintain and support operations, including financial reporting systems, internal
controls over financial reporting, and disclosure controls and procedures.
We believe our access to capital, the cost of our capital, or the sources and
uses of our cash should be relatively consistent in the near term. While the
expected duration of the pandemic is unknown, we have not currently experienced
any material negative impacts to our liquidity position, access to capital, or
cash flows as a result of COVID-19. See Liquidity within Item 2, Management's
Discussion and Analysis of Financial Condition and Results of Operations, for
additional information related to our liquidity position.
We have also applied certain measures of the CARES Act, which have provided a
cash benefit in the form of tax payment refunds, tax credits related to employee
retention, cash deferral for the employer portion of the Social Security tax and
anticipated minimal cash taxes for 2020. Although we expect to take advantage of
certain tax relief provisions of the CARES Act, we do not believe it will have a
significant impact on our short-term or long-term liquidity position. See Item
1, Financial Statements and Supplementary Data, Note 1 for additional
information related to the CARES Act.
During the second quarter of 2021, as gathering restrictions were lifted by
state and local officials, we saw a normalization of funeral volumes at broadly
higher funeral contract revenue averages, with geographical funeral revenue and
margin difference related to the COVID-19 pandemic death rates decreasing.
Although we expect these trends to continue, we will continue to assess these
impacts, including the potential impacts of new variants of COVID-19, such as
the delta variant, and implement appropriate procedures, plans, strategy, and
issue any disclosures that may be required, as the situation surrounding the
pandemic and related gathering restrictions, if any, evolves.
Funeral Home Operations
Our funeral homes offer a complete range of high value personal services to meet
a family's funeral needs, including consultation, the removal and preparation of
remains, the sale of caskets and related funeral merchandise, the use of funeral
home facilities for visitation and remembrance services and transportation
services. Factors affecting our funeral operating results include, but are not
limited to: demographic trends relating to population growth and average age,
which impact death rates and number of deaths; establishing and maintaining
leading market share positions supported by strong local heritage and
relationships; effectively responding to increasing cremation trends by selling
complementary services and merchandise; controlling salary and merchandise
costs; and exercising pricing leverage to increase average revenue per contract.
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Cemetery Operations
Our cemeteries provide interment rights (grave sites and mausoleum spaces) and
related merchandise, such as markers and outer burial containers both on an
atneed and preneed basis. Factors affecting our cemetery operating results
include, but are not limited to: the size and success of our sales organization;
local perceptions and heritage of our cemeteries; our ability to adapt to
changes in the economy and consumer confidence; and our response to fluctuations
in capital markets and interest rates, which affect investment earnings on trust
funds, finance charges on installment contracts and our securities portfolio
within the trust funds.
Business Strategy
Our business strategy is based on strong, local leadership with entrepreneurial
principles that is focused on sustainable long term market share, revenue, and
profitability growth in each local business. We believe Carriage has the most
innovative operating model in the funeral and cemetery industry, which we are
able to achieve through a decentralized, high-performance culture operating
framework linked with incentive compensation programs that attract top quality
industry talent to our organization. We also believe that Carriage provides a
unique consolidation and operating framework that offers a highly attractive
succession planning solution for independent owners who want their legacy family
business to remain operationally prosperous in their local communities.
Our Mission Statement states that "we are committed to being the most
professional, ethical and highest quality funeral and cemetery service
organization in our industry" and our Guiding Principles state our core values,
which are comprised of:
•Honesty, integrity and quality in all that we do;
•Hard work, pride of accomplishment, and shared success through employee
ownership;
•Belief in the power of people through individual initiative and teamwork;
•Outstanding service and profitability to hand-in-hand; and
•Growth of the company is driven by decentralization and partnership.
Our five Guiding Principles collectively embody our Being The Best
high-performance culture and operating framework. Our operations and business
strategy are built upon the execution of the following three models:
•Standards Operating Model;
•4E Leadership Model; and
•Strategic Acquisition Model.
Standards Operating Model
Our Standards Operating Model is focused on growing local market share,
providing personalized high value services to our client families and guests,
and operating financial metrics that drive long-term, sustainable revenue growth
and improved earning power of our portfolio of businesses by employing
leadership and entrepreneurial principles that fit the nature of our high-value
personal service business. Standards Achievement is the measure by which we
judge the success of each business and incentivize our local managers and their
teams. Our Standards Operating Model is not designed to produce maximum
short-term earnings because we believe such performance is unsustainable and
will ultimately stress the business, which very often leads to declining market
share, revenue and earnings.
4E Leadership Model
Our 4E Leadership Model requires strong local leadership in each business to
grow an entrepreneurial, decentralized, high-value, personal service and sales
business at sustainable profit margins. Our 4E Leadership Model is based upon
principles established by Jack Welch during his tenure at General Electric, and
is based upon 4E qualities essential to succeed in a high performance culture:
Energy to get the job done; the ability to Energize others; the Edge necessary
to make difficult decisions; and the ability to Execute and produce results. To
achieve a high level within our Standards in a business year after year, we
require local Managing Partners that have the 4E Leadership skills to
entrepreneurially grow the business by hiring, training and developing highly
motivated and productive local teams.
Strategic Acquisition Model
Our Standards Operating Model led to the development of our Strategic
Acquisition Model, which guides our acquisition strategy. We believe that both
models, when executed effectively, will drive long-term, sustainable increases
in market share, revenue, earnings and cash flow. We believe a primary driver of
higher revenue and profits in the future will be the execution of our Strategic
Acquisition Model using strategic ranking criteria to assess acquisition
candidates. As we execute this strategy over time, we expect to acquire larger,
higher margin strategic businesses.
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We have learned that the long-term growth or decline of a local branded funeral
and cemetery business is reflected by several criteria that correlate strongly
with five to ten year performance in volumes (market share), revenue and
sustainable field-level earnings before interest, taxes, depreciation and
amortization ("EBITDA") margins (a non-GAAP measure). We use criteria such as
cultural alignment, volume and price trends, size of business, size of market,
competitive standing, demographics, strength of brand and barriers to entry to
evaluate the strategic position of potential acquisition candidates. Our
financial valuation of the acquisition candidate is then determined through the
application of an appropriate after-tax cash return on investment that exceeds
our cost of capital.
Our belief in our Mission Statement and Guiding Principles and proper execution
of the three models that define our strategy have given us a competitive
advantage in every market where we compete. We believe that we can execute our
three models without proportionate incremental investment in our consolidation
platform infrastructure and without additional fixed regional and corporate
overhead. This gives us a competitive advantage that is evidenced by the
sustained earning power of our portfolio as defined by our EBITDA margin.
LIQUIDITY AND CAPITAL RESOURCES
Overview
Our primary sources of liquidity and capital resources are internally generated
cash flows from operating activities and availability under our New Credit
Facility.
We generate cash in our operations primarily from atneed sales and delivery of
preneed sales. We also generate cash from earnings on our cemetery perpetual
care trusts. Based on our recent operating results, current cash position and
anticipated future cash flows, we do not anticipate any significant liquidity
constraints in the foreseeable future. We have the ability to draw on our New
Credit Facility, subject to its customary terms and conditions. However, if our
capital expenditures or acquisition plans change, we may need to access the
capital markets to obtain additional funding. Further, to the extent operating
cash flow or access to and cost of financing sources are materially different
than expected, future liquidity may be adversely affected. For additional
information regarding known material factors that could cause cash flow or
access to and cost of finance sources to differ from our expectations, please
read Part I, Item 1A "Risk Factors" in our Annual Report on Form 10-K for the
year ended December 31, 2020 and Part II, Item 1A "Risk Factors" in this
Quarterly Report on Form 10-Q.
Our plan is to remain focused on integrating our newly acquired businesses and
to use cash on hand and borrowings under our New Credit Facility primarily for
general corporate purposes, payment of dividends and debt obligations, strategic
acquisitions, internal growth capital expenditures, share repurchases, dividend
increases and further debt repayments. We also expect continued divestiture
activity for the next six months, which could yield approximately $3-5 million
of cash from the proceeds of the sale. From time to time we may also use
available cash resources (including borrowings under our New Credit Facility) to
repurchase shares of our common stock, subject to satisfying certain financial
covenants in our New Credit Facility and in the Indenture governing our New
Senior Notes. We believe that our existing and anticipated cash resources will
be sufficient to meet our anticipated working capital requirements, capital
expenditures, scheduled debt payments, commitments and dividends for the next 12
months.
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Cash Flows
We began 2021 with $0.9 million in cash and ended the second quarter with $1.5
million in cash. At June 30, 2021, we had borrowings of $60.5 million
outstanding on our Credit Facility compared to $47.2 million at December 31,
2020.
The following table sets forth the elements of cash flow (in thousands):
                                                                       Six months ended June 30,
                                                                             2020                 2021
Cash at beginning of year                                         $        716          $       889

Net cash provided by operating activities                               31,001               41,441

Acquisitions of businesses and real estate                             (28,011)              (2,935)

Proceeds from divestitures and sale of other assets                         78                3,622
Proceeds from insurance reimbursements                                       -                  120
Capital expenditures                                                    (5,786)              (8,751)
Net cash used in investing activities                                  (33,719)              (7,944)

Net borrowings on our Credit Facility, acquisition debt and finance lease obligations

                                                5,221               12,848
Payment of call premium related to the Original Senior Notes                 -              (19,876)
Payment of debt issuance and transaction costs                             (66)              (6,430)

Conversions and maturity of the Convertibles Notes                           -               (3,980)
Net proceeds related to employee equity plans                              390                  172
Dividends paid on common stock                                          (2,682)              (3,607)
Purchase of treasury stock                                                   -              (11,559)
Other financing costs                                                     (169)                (461)
Net cash provided by (used in) financing activities                      2,694              (32,893)

Cash at end of the period                                         $        692          $     1,493


Operating Activities
For the six months ended June 30, 2021, cash provided by operating activities
was $41.4 million compared to $31.0 million for the six months ended June 30,
2020. The increase of $10.4 million is a reflection of the resilient cash
generating ability of our portfolio of high-quality funeral home and cemetery
operations. Our operating income (excluding the non-cash impact of the
divestitures, disposals and impairment charges) increased $12.6 million, which
was slightly offset by other unfavorable working capital changes.
Investing Activities
Our investing activities, resulted in a net cash outflow of $7.9 million for the
six months ended June 30, 2021 compared to $33.7 million for the six months
ended June 30, 2020, a decrease of $25.8 million.
Acquisition and Divestiture Activity
During the six months ended June 30, 2021, we sold three funeral homes for $3.5
million and purchased real estate for $2.9 million.
During the six months ended June 30, 2020, we acquired a funeral home and
cemetery combination business in Lafayette, California for $33.0 million in
cash, of which $5.0 million was deposited in escrow in 2019 and $28.0 million
was paid in 2020.






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Capital Expenditures
For the six months ended June 30, 2021, capital expenditures (comprising of
growth and maintenance spend) totaled $8.8 million compared to $5.8 million for
the six months ended June 30, 2020, an increase of $3.0 million.
The following tables present our growth and maintenance capital expenditures (in
thousands):
                                                   Six months ended June 30,
                                                                  2020         2021
        Growth
        Cemetery development                $       2,127                 $ 2,665

        Renovations at certain businesses             319                   1,397
        Live streaming equipment                      388                      87
        Other                                          54                       -
        Total Growth                        $       2,888                 $ 4,149



                                           Six months ended June 30,
                                                          2020         2021

Maintenance


Facility repairs and improvements   $         694                 $   870
Vehicles                                      634                     795
General equipment and furniture             1,176                   2,296
Paving roads and parking lots                 181                     265
Other                                         213                     376
Total Maintenance                   $       2,898                 $ 4,602


Financing Activities
Our financing activities resulted in a net cash outflow of $32.9 million for the
six months ended June 30, 2021 compared to a net cash inflow of $2.7 million for
the six months ended June 30, 2020, an increase of $35.6 million.
During the six months ended June 30, 2021, we had net borrowings on our Credit
Facility, acquisition debt and finance leases of $12.8 million, offset by the
following payments: i) $19.9 million for the call premium to redeem our Original
Senior Notes; ii) $11.6 million for the purchase of treasury stock; iii) $6.4
million for debt issuance and transactions costs related to our New Senior Notes
and New Credit Facility; iv) $4.0 million for the conversions and maturity of
our Convertible Notes; and v) $3.6 million in dividends.
During the six months ended June 30, 2020, we had net borrowings on our Credit
Facility, acquisition debt and finance leases of $5.2 million and paid $2.7
million in dividends.
Share Repurchase
On May 18, 2021, our Board approved an additional $25.0 million under our share
repurchase program in accordance with Rule 10b-18 of the Exchange Act. During
the three and six months ended June 30, 2021, we repurchased 324,700 shares of
common stock (of which 24,700 settled in July 2021) for a total cost of $12.3
million (of which $742,000 settled in July 2021) at an average cost of $37.88
per share pursuant to our share repurchase program. Our shares were purchased in
the open market at times and in amounts as management determined appropriate
based on factors such as market conditions, legal requirements and other
business considerations. Shares purchased pursuant to the repurchase program are
currently held as treasury shares. At June 30, 2021, we had approximately $38.3
million available for repurchase under our share repurchase program.
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Dividends


Our Board declared the following dividends payable on the dates below (in
thousands, except per share amounts):
2020         Per Share       Dollar Value
March 1st    $    0.075      $       1,339
June 1st          0.075              1,343


                       2021         Per Share       Dollar Value
                       March 1st    $    0.100      $       1,799
                       June 1st          0.100              1,808

Credit Facility, Lease Obligations and Acquisition Debt The outstanding principal of our Credit Facility, lease obligations and acquisition debt at June 30, 2021 is as follows (in thousands):


                                               June 30, 2021
                         Credit Facility    $       60,500
                         Finance leases              5,696
                         Operating leases           21,438
                         Acquisition debt            5,215
                         Total              $       92,849


Credit Facility
On May 13, 2021, in connection with the issuance of the New Senior Notes, we
entered into the New Credit Facility with the New Credit Facility Subsidiary
Guarantors (as defined below), the financial institutions party thereto, as
lenders, and Bank of America, N.A., as administrative agent. We incurred $0.8
million in transactions costs related to the New Credit Facility, which were
capitalized and will be amortized over the remaining term of the related debt
using the straight-line method.
On May 13, 2021, we used approximately $21.4 million of the availability under
the New Credit Facility to repay the outstanding balances under our prior $190.0
million senior secured revolving credit facility (the "Former Credit Facility")
and all commitments thereunder were terminated. In connection with the repayment
in full of all amounts due thereunder, the Former Credit Facility was retired
and $2.1 million of letters of credit previously issued under the Former Credit
Facility were deemed issued under (and remain outstanding under) the New Credit
Facility. In connection with the termination of the Former Credit Facility, for
the three and six months ended June 30, 2021, we recognized a loss on the
write-off of $0.1 million in unamortized debt issuance costs, which was recorded
in Net loss on extinguishment of debt.
Immediately following the issuance of the New Senior Notes, we had outstanding
borrowings under the New Credit Facility of $58.8 million and $89.1 million
available for additional borrowings after giving effect to the $2.1 million of
outstanding letters of credit.
Our obligations under the New Credit Facility are unconditionally guaranteed on
a joint and several basis by the same subsidiaries which guarantee the New
Senior Notes and certain of our subsequently acquired or organized domestic
subsidiaries (collectively, the "Subsidiary Guarantors"). The New Credit
Facility allows for future increases in the facility size in the form of
increased revolving commitments or new incremental term loans by an additional
amount of up to $75.0 million in the aggregate. The final maturity of the New
Credit Facility will occur on May 13, 2026.
The New Credit Facility is secured by a first-priority perfected security
interest in and lien on substantially all of the Company's personal property
assets and those of the Subsidiary Guarantors. In addition, the New Credit
Facility includes provisions which require the Company and the Subsidiary
Guarantors, upon the occurrence of an event of default or in the event the
Company's actual Total Leverage Ratio is not at least 0.25 less than the
required Total Leverage Ratio covenant level under the New Credit Facility, to
grant additional liens on real property assets accounting for no less than 50%
of the Company's and the Subsidiary Guarantors' funeral operations if requested
by the administrative agent.
The New Credit Facility contains customary affirmative covenants, including, but
not limited to, covenants with respect to the use of proceeds, payment of taxes
and other obligations, continuation of the Company's business and the
maintenance of existing rights and privileges, the maintenance of property and
insurance, amongst others.
In addition, the New Credit Facility also contains customary negative covenants,
including, but not limited to, covenants that restrict (subject to certain
exceptions) the ability of the Company and the Subsidiary Guarantors to incur
indebtedness, grant liens, make investments, engage in mergers and acquisitions,
and pay dividends and other restricted payments, and certain
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financial maintenance covenants. At June 30, 2021, we were subject to the
following financial covenants under our New Credit Facility: (A) a Total
Leverage Ratio not to exceed 5.00 to 1.00 and (B) a Fixed Charge Coverage Ratio
(as defined in the New Credit Facility) of not less than 1.20 to 1.00 as of the
end of any period of four consecutive fiscal quarters. These financial
maintenance covenants are calculated for the Company and its subsidiaries on a
consolidated basis.
We were in compliance with all of the covenants contained in our New Credit
Facility as of June 30, 2021.
At June 30, 2021, we had outstanding borrowings under the New Credit Facility of
$60.5 million. We also had one letter of credit for $2.1 million outstanding
under the New Credit Facility, which will expire on November 25, 2021. This
letter of credit is expected to automatically renew annually and secures our
obligations under our various self-insured policies. At June 30, 2021, we had
$87.4 million of availability under the New Credit Facility.
Outstanding borrowings under our New Credit Facility bear interest at either a
prime rate or a LIBOR rate, plus an applicable margin based upon our leverage
ratio. At June 30, 2021, the prime rate margin was equivalent to 0.75% and the
LIBOR rate margin was 1.75%. The weighted average interest rate on our New
Credit Facility was 2.5% and 2.8% and for the three and six months ended June
30, 2021, respectively. The weighted average interest rate on our Former Credit
Facility was 3.6% and 3.9% for the three and six months ended June 30, 2020,
respectively.
The interest expense and amortization of debt issuance costs related to our
Credit Facility are as follows (in thousands):
                                            Three months ended June 30,                Six months ended June 30,
                                                   2020               2021                      2020               2021

Credit Facility interest expense $ 1,106 $ 372

      $          2,336          $     817
Credit Facility amortization of debt
issuance costs                                   118                 99                       245                217


Lease Obligations
Our lease obligations consist of operating and finance leases. We lease certain
office facilities, certain funeral homes and equipment under operating leases
with original terms ranging from one to nineteen years. Many leases include one
or more options to renew, some of which include options to extend the leases for
up to 26 years. We lease certain funeral homes under finance leases with
original terms ranging from ten to forty years.
The lease cost related to our operating leases and short-term leases and
depreciation expense and interest expense related to our finance leases are as
follows (in thousands):
                                            Three months ended June 30,                 Six months ended June 30,
                                                     2020               2021                   2020               2021
Operating lease cost                    $          954          $     964          $       1,911          $   1,924
Short-term lease cost                               38                 57                     70                106
Variable lease cost                                  1                 16          $          26                 57

Finance lease cost:
Depreciation of lease right-of-use
assets                                  $          109          $     109          $         218          $     217
Interest on lease liabilities                      125                119                    251                239


Acquisition Debt
Acquisition debt consists of deferred purchase price and promissory notes
payable to sellers. A majority of the deferred purchase price and notes bear no
interest and are discounted at imputed interest rates ranging from 7.3% to
10.0%. Original maturities range from five to twenty years.
The imputed interest expense related to our acquisition debt is as follows (in
thousands):
                                             Three months ended June 30,                 Six months ended June 30,
                                                      2020               2021                   2020               2021
Acquisition debt imputed interest
expense                                 $           124          $      93

$ 251 $ 190




Convertible Subordinated Notes due 2021
During the six months ended June 30, 2021, we converted approximately $2.4
million in aggregate principal amount of our Convertible Notes held by certain
holders for approximately $3.8 million in cash. The Convertible Notes matured on
March 15, 2021, at which time all Convertible Notes outstanding, approximately
$0.2 million in aggregate principal amount, were paid in full in cash at par
value. Therefore, no Convertible Notes remain outstanding at June 30, 2021.
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The interest expense and accretion of debt discount and debt issuance costs related to our Convertible Notes are as follows (in thousands):


                                             Three months ended June 30,                 Six months ended June 30,
                                                      2020               2021                    2020               2021
Convertible Notes interest expense      $            43          $      18          $           87          $      18
Convertible Notes accretion of debt
discount                                             66                 20                     131                 20
Convertible Notes amortization of debt
issuance costs                                        6                  1                      12                  1


The effective interest rate on the unamortized debt discount for both the three
months ended June 30, 2020 and 2021 was 11.4%. The effective interest rate on
the debt issuance costs for the three months ended June 30, 2020 and 2021 was
3.2% and 3.1%, respectively.
Senior Notes
On May 13, 2021, we completed the issuance of the New Senior Notes and related
guarantees by the Subsidiary Guarantors in a private offering under Rule 144A
and Regulation S of the Securities Act of 1933, as amended (the "Securities
Act").
We used the proceeds of $395.5 million from the offering of the New Senior
Notes, which are net of a 1.125% debt discount of $4.5 million, together with
cash on hand and borrowings under the New Credit Facility, to redeem all of the
Original Senior Notes. We paid a premium of $19.9 million to redeem the Original
Senior Notes on June 1, 2021 at a redemption price of 104.97% of the principal
amount thereof, plus accrued and unpaid interest of $13.25 million. We incurred
$1.3 million in transaction costs related to the New Senior Notes.
For the three and six months ended June 30, 2021, we recognized a net loss of
$23.7 million related to the redemption of the Original Senior Notes, which was
recorded in Net loss on extinguishment of debt. The loss is composed of the
$19.9 million call premium, the write-off of $3.4 million in unamortized debt
discount, the write-off of $1.8 million in unamortized debt issuance costs,
offset by the write-off of $1.4 million in unamortized debt premium.
The New Senior Notes were issued under an indenture, dated as of May 13, 2021
(the "Indenture"), among the Company, the Subsidiary Guarantors and Wilmington
Trust, National Association, as trustee ("Collateral Trustee").
The New Senior Notes bear interest at 4.25% per year. Interest on the New Senior
Notes is payable semi-annually in arrears on May 15 and November 15 of each
year, beginning on November 15, 2021. The New Senior Notes mature on May 15,
2029, unless earlier redeemed or purchased. The New Senior Notes are unsecured,
senior obligations and are fully and unconditionally guaranteed on a senior
unsecured basis, jointly and severally by each of the Subsidiary Guarantors.
We may redeem the New Senior Notes, in whole or in part, at the redemption price
of 102.13% on or after May 15, 2024, 101.06% on or after May 15, 2025 and 100%
on or after May 15, 2026, plus accrued and unpaid interest, if any, to, but
excluding, the redemption date. At any time before May 15, 2024, we may also
redeem all or part of the New Senior Notes at the redemption prices described in
the Indenture, plus accrued and unpaid interest, if any, to (but excluding) the
date of redemption. In addition, before May 15, 2024, we may redeem up to 40% of
the aggregate principal amount of the New Senior Notes outstanding using an
amount of cash equal to the net proceeds of certain equity offerings, at a price
of 104.25% of the principal amount of the New Senior Notes, plus accrued and
unpaid interest, if any, to (but excluding) the date of redemption; provided
that (1) at least 50% of the aggregate principal amount of the New Senior Notes
(including any additional New Senior Notes) outstanding under the Indenture
remain outstanding immediately after the occurrence of such redemption (unless
all New Senior Notes are redeemed concurrently), and (2) each such redemption
must occur within 180 days of the date of the consummation of any such equity
offering.
If a "change of control" occurs, holders of the New Senior Notes will have the
option to require us to purchase for cash all or a portion of their New Senior
Notes at a price equal to 101% of the principal amount of the New Senior Notes,
plus accrued and unpaid interest. In addition, if we make certain asset sales
and do not reinvest the proceeds thereof or use such proceeds to repay certain
debt, we will be required to use the proceeds of such asset sales to make an
offer to purchase the New Senior Notes at a price equal to 100% of the principal
amount of the New Senior Notes, plus accrued and unpaid interest.
The Indenture contains restrictive covenants limiting our ability and our
Restricted Subsidiaries (as defined in the Indenture) to, among other things,
incur additional indebtedness or issue certain preferred shares, create liens on
certain assets to secure debt, pay dividends or make other equity distributions,
purchase or redeem capital stock, make certain investments, sell assets, agree
to certain restrictions on the ability of Restricted Subsidiaries to make
payments to us, consolidate, merge, sell or otherwise dispose of all or
substantially all assets, or engage in transactions with affiliates. The
Indenture also contains customary events of default.
                                     - 50 -
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The debt discount and the debt issuance costs are being amortized using the
effective interest method over the remaining term of approximately 95 months of
the New Senior Notes. The effective interest rate on the unamortized debt
discount and the unamortized debt issuance costs for the New Senior Notes for
both three and six months ended June 30, 2021 was 4.42% and 4.30%, respectively.
The interest expense and amortization of debt discount, debt premium and debt
issuance costs related to our Senior Notes are as follows (in thousands):
                                            Three months ended June 30,                 Six months ended June 30,
                                                     2020               2021                   2020               2021
Senior Notes interest expense           $        6,625          $   6,642          $      13,250          $  13,267
Senior Notes amortization of debt
discount                                           131                128                    260                266
Senior Notes amortization of debt
premium                                             55                 27                    109                 85
Senior Notes amortization of debt
issuance costs                                      69                 53                    136                127


At June 30, 2021, the fair value of the New Senior Notes, which are Level 2
measurements, was $399.5 million.
The effective interest rate on the unamortized debt issuance costs for the
Original Senior Notes, issued in May 2018, for both three and six months ended
June 30, 2021 was 6.87% and 6.69%, respectively. The effective interest rate on
the unamortized debt premium and the unamortized debt issuance costs for the
additional Original Senior Notes, issued in December 2019, for both three and
six months ended June 30, 2021 was 6.20% and 6.88%, respectively.
FINANCIAL HIGHLIGHTS
Below are our financial highlights (in thousands except for volumes and
averages):
                                           Three months ended June 30,                 Six months ended June 30,
                                                    2020               2021                    2020               2021
Revenue                                $       77,477          $  88,277          $      154,967          $ 184,914
Funeral contracts                              11,737             10,842                  23,230             24,138

Average revenue per funeral contract $ 4,908 $ 5,385

       $        5,069          $   5,325
Preneed interment rights (property)
sold                                            2,338              3,276                   4,206              5,934
Average price per preneed interment
right sold                             $        3,988          $   4,592          $        3,895          $   4,573
Gross profit                           $       25,160          $  28,927          $       48,331          $  63,988
Net income (loss)                      $        6,397          $  (6,167)         $        2,200          $   6,766


Revenue for the three months ended June 30, 2021 increased $10.8 million
compared to the three months ended June 30, 2020, as we experienced a 40.1%
increase in the number of preneed interment rights (property) sold, as well as a
15.1% increase in the average price per interment right sold, primarily due to
(1) our sales personnel being less impacted by social distancing restrictions
that were in place in the second quarter of 2020 due to COVID-19; (2) the full
integration of the cemetery acquisitions made in the fourth quarter of 2019 and
first quarter of 2020; and (3) the execution of the initial stages of our two
year cemetery sales strategy of building high performance sales teams and
standardized sales systems across our portfolio of cemeteries. We also
experienced a 9.7% increase in the average revenue per funeral contract for the
three months ended June 30, 2021 compared to the same period in 2020, which
reflects a normalization of contracts under which we provide memorial services
returning to pre-COVID-19 levels. Total funeral contracts decreased 7.6% for the
same comparable period as the volume lift related to the COVID-19 death rate we
experienced in the second quarter of 2020 tapered off.
Gross profit for the three months ended June 30, 2021 increased $3.8 million
compared to the three months ended June 30, 2020, primarily due to the increase
in revenue from our cemetery segment, as well as decreases in cemetery operating
expenses as a percent of operating revenue primarily in salaries and benefits
expense as we increased revenue without adding extra personnel. These decreases
were partially offset by increases in salaries and benefits expense in our
funeral segment as a percent of operating revenue, which reflects the
normalization of funeral personnel hours returning to pre-COVID-19 levels from
being reduced during the second quarter of 2020 due to COVID-19.
Net income for the three months ended June 30, 2021 decreased $12.6 million
compared to the three months ended June 30, 2020, primarily due to the $23.8
million loss on extinguishment of debt, offset by the $7.6 million decrease in
tax expense and $3.8 million increase in gross profit.
Revenue for the six months ended June 30, 2021 increased $29.9 million compared
to the six months ended June 30, 2020, as we experienced a 41.1% increase in the
number of preneed interment rights (property) sold, as well as a 17.4% increase
in the average price per interment right sold, primarily due to (1) our sales
personnel being less impacted by social distancing restrictions that were in
place in 2020 due to COVID-19; (2) the full integration of the cemetery
acquisitions made in
                                     - 51 -
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the fourth quarter of 2019 and first quarter of 2020; and (3) the execution of
the initial stages of our two year cemetery sales strategy of building high
performance sales teams and standardized sales systems across our portfolio of
cemeteries. We also experienced a 3.9% increase in total funeral contracts for
the six months ended June 30, 2021 compared to the same period in 2020,
primarily due to a peak spike in COVID-19 deaths during the first quarter of
2021, offset by volume decreases in the second quarter as death rates began to
normalize to pre-COVID-19 levels. Additionally, the average revenue per funeral
contract increased 5.1% for the same comparable period in 2020 as contracts
under which we provide memorial services began to normalize to pre-COVID-19
levels during the second quarter of 2021.
Gross profit for the six months ended June 30, 2021 increased $15.7 million
compared to the six months ended June 30, 2020, primarily due to the increase in
revenue from both our funeral home and cemetery segments, as well as decreases
in funeral home and cemetery operating expenses as a percent of operating
revenue primarily in salaries and benefits expense as we increased revenue
without adding extra personnel primarily during the first quarter of 2021.
Net income for the six months ended June 30, 2021 increased $4.6 million
compared to the six months ended June 30, 2020, primarily due to the increase in
gross profit and the $14.7 million impairment charge we recorded in the first
six months of 2020 that did not occur in first six months of 2021, offset by the
$23.8 million loss on extinguishment of debt in the second quarter of 2021.
Further discussion of Revenue and the components of Gross profit for our funeral
home and cemetery segments is presented herein under "- Results of Operations."
Further discussion of General, administrative and other expenses, Home office
depreciation and amortization expense, Interest expense, Income taxes and other
components of income and expenses are presented herein under "- Other Financial
Statement Items."

                                     - 52 -
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REPORTING AND NON-GAAP FINANCIAL MEASURES
We also present our financial performance in our "Operating and Financial Trend
Report" ("Trend Report") as reported in our earnings release for the three
months ended June 30, 2021 issued on July 27, 2021 and discussed in the
corresponding earnings conference call. The Trend Report is used as a
supplemental financial statement by management and investors to compare our
current financial performance with our previous results and with the performance
of other companies. We do not intend for this information to be considered in
isolation or as a substitute for other measures of performance prepared in
accordance with United States generally accepted accounting principles ("GAAP").
The Trend Report is a non-GAAP statement that also provides insight into
underlying trends in our business.
Below is a reconciliation of Net income (loss), a GAAP measure, to Adjusted net
income, a non-GAAP measure, (in thousands):
                                             Three months ended June 30,                Six months ended June 30,
                                                     2020               2021                   2020               2021
Net income (loss)                        $       6,397          $  (6,167)         $       2,200          $   6,766
Special items, net of tax(1)
Acquisition expenses                                36                  -                    126                  -
Severance and separation costs(2)                  217               (118)                   445              1,126
Performance awards cancellation and
exchange                                            56                  -                     56                  -
Accretion of discount on Convertible
Notes(1)                                            66                  -                    131                 20
Net loss on extinguishment of debt(3)                -             17,022                      -             17,022
Net (gain) loss on divestitures and
other costs                                          -                139                      -                (74)
Net impact of impairment of goodwill and
other intangibles                                   51                  -                  9,808                  -
Litigation reserve(4)                              154                  -                    213                  -
Natural disaster and pandemic costs                657                 37                    768                743

Other special items(5)                             371                954                    371                954
Adjusted net income(6)                   $       8,005          $  11,867          $      14,118          $  26,557

(1) Special items are defined as charges or credits included in our GAAP financial

statements that can vary from period to period and are not reflective of costs incurred

in the ordinary course of our operations. In 2020, Special items are taxed at the

federal statutory rate of 21.0%, except the Net (gain) loss on divestitures and other

costs and the Net impact of impairment of goodwill and other intangibles, which are

taxed at the operating tax rate of 33.3%. In 2021, Special items are taxed at the

operating tax rate of 28.5%. The Accretion of discount on Convertible Notes is not tax

effected.

(2) The increase during the six months ended June 30, 2021 is due to separation costs

related to the resignation of two members of senior leadership in the first quarter of

2021.


(3)   Loss on the redemption of our Original Senior Notes during the second quarter of 2021.
(4)   Relates to legal costs associated with a former corporate employee lawsuit.
(5)   In 2020, the Special item relates to the costs associated with a state audit

assessment. In 2021, the Special item relates to the write-off of certain fixed assets

and interest paid on our Original Senior Notes for the two-week period during which our

New Senior Notes were issued prior to the redemption of our Original Senior Notes. (6) Adjusted net income is defined as Net income (loss) plus adjustments for Special items

and other expenses or gains that we believe do not directly reflect our core operations

and may not be indicative of our normal business operations.

Below is a reconciliation of Gross profit (a GAAP measure) to Operating profit (a non-GAAP measure) (in thousands):


                                            Three months ended June 30,                 Six months ended June 30,
                                                     2020               2021                   2020               2021
Gross profit                            $       25,160          $  28,927          $      48,331          $  63,988

Cemetery property amortization                   1,097              2,175                  1,974              3,692
Field depreciation expense                       3,247              3,142                  6,537              6,278
Regional and unallocated funeral and
cemetery costs                                   3,717              5,770                  6,473             11,843
Operating profit(1)                     $       33,221          $  40,014          $      63,315          $  85,801

(1) Operating profit is defined as Gross profit less Cemetery property amortization, Field

depreciation expense and Regional and unallocated funeral and cemetery costs.


                                     - 53 -
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Our operations are reported in two business segments: Funeral Home and Cemetery.
Below is a breakdown of Operating profit (a non-GAAP measure) by Segment (in
thousands):
                                              Three months ended June 30,                  Six months ended June 30,
                                                       2020               2021                 2020                    2021
Funeral Home                              $       25,552          $  24,184          $       49,826       $          57,090
Cemetery                                           7,669             15,830                  13,489                  28,711
Operating profit                          $       33,221          $  40,014          $       63,315       $          85,801

Operating profit margin(1)                            42.9%              45.3%                40.9%                   46.4%

(1) Operating profit margin is defined as Operating profit as a percentage of Revenue.




Further discussion of Operating profit for our funeral home and cemetery
segments is presented herein under "- Results of Operations."
RESULTS OF OPERATIONS
The following is a discussion of our results of operations for the three months
ended June 30, 2021 and 2020.
The term "same store" refers to funeral homes and cemeteries acquired prior to
January 1, 2017 and owned and operated for the entirety of each period being
presented, excluding certain funeral home and cemetery businesses that we intend
to divest in the near future.
The term "acquired" refers to funeral homes and cemeteries purchased after
December 31, 2016, excluding any funeral home and cemetery businesses that we
intend to divest in the near future. This classification of acquisitions has
been important to management and investors in monitoring the results of these
businesses and to gauge the leveraging performance contribution that a selective
acquisition program can have on total company performance.
The term "divested" when discussed in the Funeral Home Segment, refers to the
three funeral homes we sold in the first six months of 2021.
"Planned divested" refers to the funeral home and cemetery businesses that we
intend to divest.
"Ancillary" in the Funeral Home Segment represents our flower shop, pet
cremation business and online cremation business.
Cemetery property amortization, Field depreciation expense and Regional and
unallocated funeral and cemetery costs, are not included in Operating profit, a
non-GAAP financial measure. Adding back these items will result in Gross profit,
a GAAP financial measure.
                                     - 54 -
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Funeral Home Segment
The following table sets forth certain information regarding our Revenue and
Operating profit from our funeral home operations (in thousands):
                                                     Three months ended June 30,
                                                                     2020          2021
Revenue:
Same store operating revenue                  $       44,296                 $ 47,284
Acquired operating revenue                             9,023                    8,557
Divested/planned divested revenue                      2,584                

809


Ancillary revenue                                      1,117                

1,088


Preneed funeral insurance commissions                    326                

263


Preneed funeral trust and insurance                    1,775                    1,831
Total                                         $       59,121                 $ 59,832

Operating profit:
Same store operating profit                   $       18,725                 $ 18,659
Acquired operating profit                              3,755                    3,261
Divested/planned divested operating profit               830                

119


Ancillary operating profit                               321                

274


Preneed funeral insurance commissions                    160                

78


Preneed funeral trust and insurance                    1,761                    1,793
Total                                         $       25,552                 $ 24,184

The following measures reflect the significant metrics over this comparative period:

Three months ended June 30,


                                                                                2020                2021
Same store:
Contract volume                                                             9,056               9,061

Average revenue per contract, excluding preneed funeral trust earnings

$        4,891          $    5,218
Average revenue per contract, including preneed funeral trust
earnings                                                           $        5,066          $    5,399
Burial rate                                                                    36.1%               35.2%
Cremation rate                                                                 57.4%               56.9%

Acquired:
Contract volume                                                             1,941               1,625

Average revenue per contract, excluding preneed funeral trust earnings

                                                           $        

4,649 $ 5,266 Average revenue per contract, including preneed funeral trust earnings

$        4,710          $    5,324
Burial rate                                                                    41.4%               40.4%
Cremation rate                                                                 55.0%               54.9%


Funeral home same store operating revenue for the three months ended June 30,
2021 increased $3.0 million compared to the same period in 2020. The increase in
operating revenue is primarily driven by a 6.7% increase in the average revenue
per contract excluding preneed interest, while same store contract volume
remained flat. The average revenue per contract in the second quarter of 2021
reflects a normalization of contracts under which we provide memorial services
returning to pre-COVID-19 levels.
Funeral home same store operating profit for the three months ended June 30,
2021 decreased $0.1 million when compared to the same period in 2020. The
comparable operating profit margin decreased 280 basis points to 39.5%.
Operating expenses as a percent of operating revenue increased 2.8% for the
three months ended June 30, 2021 compared to the same period in 2020. The
largest increase was in salaries and benefits expenses, which increased 1.3% as
a percent of operating revenue, when funeral personnel hours were reduced during
the second quarter of 2020 due to COVID-19. This increase reflects normalization
of salaries and benefits expenses returning to pre-COVID-19 levels. We also
experienced increases as a
                                     - 55 -
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percentage of revenue in the following areas: (1) general liability insurance
costs increased 0.5%; (2) general and administrative expenses increased 0.3%;
and (3) merchandise costs increased 0.2%.
Funeral home acquired operating revenue for the three months ended June 30, 2021
decreased $0.5 million compared to the same period in 2020. The decrease in
operating revenue is primarily due to a 16.3% decrease in acquired contract
volume, which was partially offset by a 13.3% increase in the average revenue
per contract. The average revenue per contract in the second quarter of 2021
reflects a normalization of contracts under which we provide memorial services
returning to pre-COVID-19 levels and the volume lift related to the COVID-19
death rate we experienced in the second quarter of 2020 tapering off.
Acquired operating profit for the three months ended June 30, 2021 decreased by
$0.5 million when compared to the same period in 2020. The comparable operating
profit margin decreased 350 basis points to 38.1%. The decrease in operating
profit is primarily due to the decrease in acquired operating revenue. Operating
expenses as a percent of operating revenue increased 3.5% for the three months
ended June 30, 2021 compared to the same period in 2020, as we experienced
increases as a percentage of revenue in the following areas: (1) other funeral
costs increased 1.5%; (2) general liability insurance costs increased 0.6%; and
(3) salaries and benefits expenses increased 0.2%.
Ancillary revenue, which is recorded in Other revenue, represents revenue from
our flower shop, pet cremation and online cremation businesses, remained flat,
while Ancillary operating profit decreased 14.6% for three months ended June 30,
2021 compared to the same period in 2020. Operating expenses as a percent of
operating revenue increased 1.8% for the same comparative period, as we
experienced slight increases in rent expense and other funeral costs, slightly
offset by a decrease in salaries and benefits expenses.
Preneed funeral insurance commissions and preneed funeral trust and insurance
revenue (recorded in Other revenue) and the respective operating profit, on a
combined basis, remained flat for the three months ended June 30, 2021 compared
to the same period in 2020.
The following table sets forth certain information regarding our Revenue and
Operating profit from our funeral home operations (in thousands):
                                                    Six months ended June 30,
                                                                 2020           2021
Revenue:
Same store operating revenue                  $       90,992             $ 103,967
Acquired operating revenue                            17,908                18,696
Divested/planned divested revenue                      5,341                

2,026


Ancillary revenue                                      2,268                

2,295


Preneed funeral insurance commissions                    692                

593


Preneed funeral trust and insurance                    3,662                 4,029
Total                                         $      120,863             $ 131,606

Operating profit:
Same store operating profit                   $       36,787             $  44,471
Acquired operating profit                              7,002                 7,728
Divested/planned divested operating profit             1,503                

253


Ancillary operating profit                               616                

516


Preneed funeral insurance commissions                    318                

167


Preneed funeral trust and insurance                    3,600                 3,955
Total                                         $       49,826             $  57,090


                                     - 56 -

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The following measures reflect the significant metrics over this comparative
period:
                                                                        Six months ended June 30,
                                                                               2020                2021
Same store:
Contract volume                                                           18,114              20,089

Average revenue per contract, excluding preneed funeral trust earnings

$       5,023          $    5,175
Average revenue per contract, including preneed funeral trust
earnings                                                           $       5,205          $    5,354
Burial rate                                                                   36.5%               36.0%
Cremation rate                                                                56.2%               57.0%

Acquired:
Contract volume                                                            3,674               3,627

Average revenue per contract, excluding preneed funeral trust earnings

$       4,874          $    5,155
Average revenue per contract, including preneed funeral trust
earnings                                                           $       4,933          $    5,220
Burial rate                                                                   41.6%               40.7%
Cremation rate                                                                54.8%               54.5%


Funeral home same store operating revenue for the six months ended June 30, 2021
increased $13.0 million compared to the same period in 2020. The increase in
operating revenue is primarily driven by a 10.9% increase in same store contract
volume, as well as a 3.0% increase in the average revenue per contract excluding
preneed interest. The increase in volume is primarily due to a peak spike in
COVID-19 deaths during the first quarter of 2021, offset by volume decreases in
the second quarter as death rates began to normalize to pre-COVID-19 levels.
Additionally, the average revenue per contract increased as contracts under
which we provide memorial services began to normalize to pre-COVID-19 levels in
the second quarter of 2021.
Funeral home same store operating profit for the six months ended June 30, 2021
increased $7.7 million when compared to the same period in 2020. The comparable
operating profit margin increased 240 basis points to 42.8%. The increase in
operating profit is primarily due to the increase in same store operating
revenue along with disciplined expense and cost management by leaders at each
business. Operating expenses as a percent of operating revenue decreased 2.3%
for the six months ended June 30, 2021 compared to the same period in 2020. The
largest decrease was in salaries and benefits expense, which decreased 1.4% as a
percent of operating revenue as we increased revenue during the first quarter of
2021 without adding extra personnel. We also experienced decreases as a
percentage of revenue in the following areas: (1) allowance for credit losses
decreased 0.3%; (2) promotional expenses decreased 0.3%; and (3) general and
administrative expenses decreased 0.2%; offset slightly by a 0.2% increase in
general liability insurance costs.
Funeral home acquired operating revenue for the six months ended June 30, 2021
increased $0.8 million compared to the same period in 2020. The increase in
operating revenue is primarily driven by a 5.8% increase in the average revenue
per contract excluding preneed interest, while acquired contract volume
decreased by 1.3%. The increase in the average revenue per contract reflects a
normalization of contracts under which we provide memorial services returning to
pre-COVID-19 levels in the second quarter of 2021, as the volume lift related to
the COVID-19 death rate we experienced in the first quarter of 2021 tapered off.
Acquired operating profit for the six months ended June 30, 2021 increased $0.7
million when compared to the same period in 2020. The comparable operating
profit margin increased 220 basis points to 41.3%. The increase in operating
profit is primarily due to the increase in acquired operating revenue along with
disciplined expense and cost management by leaders at each business. Operating
expenses as a percent of operating revenue decreased 2.2% for the six months
ended June 30, 2021 compared to the same period in 2020. The largest decrease
was in salaries and benefits expense, which decreased 3.0% as a percent of
operating revenue as we increased revenue without adding extra personnel during
the first quarter of 2021. We also experienced decreases as a percentage of
revenue in the following areas: (1) allowance for credit losses decreased 0.4%;
and (2) promotional expenses decreased 0.3%; offset slightly by a 0.8% increase
in other funeral costs.
Ancillary revenue, which is recorded in Other revenue, represents revenue from
our flower shop, pet cremation and online cremation businesses, remained flat,
while Ancillary operating profit decreased 16.2% for the six months ended June
30, 2021 compared to the same period in 2020. Operating expenses as a percent of
operating revenue increased 3.4% for the same comparative period, as we
experienced increases in the following areas: (1) other funeral costs increased
3.1%; (2) rent expense increased 1.7%; and (3) general and administrative
expenses increased 1.6%.
Preneed funeral insurance commissions and preneed funeral trust and insurance
(recorded in Other revenue) on a combined basis, increased $0.3 million or 6.2%
for the six months ended June 30, 2021 compared to the same period in 2020. The
increase is primarily related to a 1.0% increase in preneed contracts maturing
to atneed which triggers the recognition of
                                     - 57 -
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trust earnings on matured contracts. Operating profit for preneed funeral
insurance commissions and preneed trust and insurance, on a combined basis,
increased $0.2 million or 5.2% for the same comparative period, primarily due to
the increase in preneed funeral trust and insurance revenue.
Cemetery Segment
The following table sets forth certain information regarding our Revenue and
Operating profit from our cemetery operations (in thousands):
                                                    Three months ended June 30,
                                                                    2020          2021
Revenue:
Same store operating revenue                 $       11,565                 $ 16,516
Acquired operating revenue                            4,056                    8,175
Divested/planned divested revenue                       162                 

508


Preneed cemetery trust revenue                        2,333                 

2,992


Preneed cemetery finance charges                        240                      254
Total                                        $       18,356                 $ 28,445

Operating profit:
Same store operating profit                  $        3,666                 $  7,579
Acquired operating profit                             1,435                    4,737
Divested/planned divested operating profit               41                 

392


Preneed cemetery trust operating profit               2,287                 

2,868


Preneed cemetery finance charges                        240                      254
Total                                        $        7,669                 $ 15,830


The following measures reflect the significant metrics over this comparative
period:
                                                                        Three months ended June 30,
                                                                                2020                2021
Same store:
Preneed revenue as a percentage of operating revenue                             61%                 63%
Preneed revenue (in thousands)                                      $       7,041          $   10,338
Atneed revenue (in thousands)                                       $       4,524          $    6,178
Number of preneed interment rights sold                                     1,749               2,251
Average price per interment right sold                              $       

3,964 $ 4,111

Acquired:


Preneed revenue as a percentage of operating revenue                             62%                 74%
Preneed revenue (in thousands)                                      $       2,523          $    6,055
Atneed revenue (in thousands)                                       $       1,533          $    2,120
Number of preneed interment rights sold                                       552               1,013
Average price per interment right sold                              $       

4,273 $ 5,704




Cemetery same store preneed revenue increased $3.3 million for the three months
ended June 30, 2021 compared to the same period in 2020, as we experienced a
28.7% increase in the number of interments rights sold, as well as a 3.7%
increase in the average price per interment right sold. The increase is
primarily due to (1) our sales personnel being less impacted by social
distancing restrictions that were in place in the second quarter of 2020 due to
COVID-19; and (2) the execution of the initial stages of our two year cemetery
sales strategy of building high performance sales teams and standardized sales
systems across our portfolio of cemeteries. Cemetery same store atneed revenue,
which represents 37% of our same store operating revenue, increased $1.7 million
as we experienced a 17.2% increase in same store atneed contracts and a 16.5%
increase in the average sale per contract for the three months ended June 30,
2021 compared to the same period in 2020. This increase is primarily due to the
increased number of deaths in 2021 related to COVID-19.
                                     - 58 -
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Cemetery same store operating profit for the three months ended June 30, 2021
increased $3.9 million from the same period in 2020. The comparable operating
profit margin increased 1,420 basis points to 45.9% primarily as a result of the
increase in operating revenue, along with disciplined expense and cost
management by leaders at each business. Operating expenses as a percent of
operating revenue decreased 14.2% in the three months ended June 30, 2021
compared to the same period in 2020. The largest decrease was in salaries and
benefits expense, which decreased 3.4% as a percent of operating revenue as we
increased revenue without adding extra personnel. We also experienced decreases
as a percentage of revenue in the following areas: (1) allowance for credit
losses decreased 3.1%; (2) general liability insurance costs decreased 1.4%; and
(3) promotional expenses decreased 1.3%.
There are three businesses in our acquired cemetery portfolio, two of which were
acquired in the fourth quarter of 2019 and one acquired in the first quarter of
2020. In the first quarter of 2020, we hired new sales leadership at two of the
newly acquired cemeteries and continue to build their respective sales teams as
we execute the initial stages of our two year cemetery sales strategy of
building high performance sales teams and standardized sales systems across our
portfolio of cemeteries. As a result, our acquired cemetery portfolio
experienced a $3.5 million increase in preneed revenue and a $0.6 million
increase in atneed revenue for the three months ended June 30, 2021 compared to
the same period in 2020.
Cemetery acquired operating profit increased $3.3 million for three months ended
June 30, 2021 from the same period in 2020. The comparable operating profit
margin increased 2,250 basis points to 57.9% primarily as a result of the
increase in operating revenue, along with disciplined expense and cost
management by leaders at each business. Operating expenses as a percent of
operating revenue decreased 22.6% in the three months ended June 30, 2021
compared to the same period in 2020. The largest decrease was in salaries and
benefits expense, which decreased 10.7% as a percent of operating revenue as we
increased revenue without adding extra personnel. We also experienced decreases
as a percentage of revenue in the following areas: (1) promotional expenses
decreased 5.6%; (2) merchandise and services costs decreased 3.1%; and (3)
general liability insurance costs decreased 1.2%.
Preneed cemetery trust revenue and preneed cemetery finance charges (recorded in
Other revenue) on a combined basis increased $0.7 million for the three months
ended June 30, 2021 compared to the same period in 2020. The increase in our
trust fund income is primarily due to our execution of a major repositioning
strategy beginning at the height of the COVID-19 market crisis in March 2020,
substantially increasing our preneed cemetery trust revenue and operating
profit. We experienced a $0.6 million increase in income and a $0.1 million
increase in realized capital gains primarily within our perpetual care trusts in
the three months ended June 30, 2021 compared to the same period of 2020.
Operating profit for the two categories of Other revenue, on a combined basis,
increased $0.6 million for three months ended June 30, 2021 compared to the same
period in 2020 primarily due to the increase in our perpetual care trust
revenue.
The following table sets forth certain information regarding our Revenue and
Operating profit from our cemetery operations (in thousands):
                                                   Six months ended June 30,
                                                                 2020          2021
Revenue:
Same store operating revenue                 $      22,439               $ 31,083
Acquired operating revenue                           6,855                 15,155
Divested/planned divested revenue                      261                  

696


Preneed cemetery trust revenue                       4,067                  

5,856


Preneed cemetery finance charges                       482                    518
Total                                        $      34,104               $ 53,308

Operating profit:
Same store operating profit                  $       6,838               $ 13,284
Acquired operating profit                            2,262                  8,839
Divested/planned divested operating profit              47                  

462


Preneed cemetery trust operating profit              3,860                  

5,608


Preneed cemetery finance charges                       482                    518
Total                                        $      13,489               $ 28,711


                                     - 59 -

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The following measures reflect the significant metrics over this comparative
period:
                                                                         Six months ended June 30,
                                                                                2020                2021
Same store:
Preneed revenue as a percentage of operating revenue                             59%                 60%
Preneed revenue (in thousands)                                      $      13,335          $   18,778
Atneed revenue (in thousands)                                       $       9,104          $   12,305
Number of preneed interment rights sold                                     3,306               4,129
Average price per interment right sold                              $       

3,803 $ 4,012

Acquired:


Preneed revenue as a percentage of operating revenue                             62%                 69%
Preneed revenue (in thousands)                                      $       4,258          $   10,498
Atneed revenue (in thousands)                                       $       2,597          $    4,657
Number of preneed interment rights sold                                       852               1,763
Average price per interment right sold                              $       

4,422 $ 5,745




Cemetery same store preneed revenue increased $5.4 million for the six months
ended June 30, 2021 compared to the same period in 2020, as we experienced a
24.9% increase in the number of interments rights sold, as well as a 5.5%
increase in the average price per interment right sold. The increase is
primarily due to (1) our sales personnel being less impacted by social
distancing restrictions that were in place in 2020 due to COVID-19; and (2) the
execution of the initial stages of our two year cemetery sales strategy of
building high performance sales teams and standardized sales systems across our
portfolio of cemeteries. Cemetery same store atneed revenue, which represents
40% of our same store operating revenue, increased $3.2 million for the six
months ended June 30, 2021 compared to the same period in 2020. The increase was
a result of a 20.4% increase in same store atneed contracts and a 12.2% increase
in the average sale per contract, primarily due to the increased deaths in 2021
related to COVID-19.
Cemetery same store operating profit increased $6.4 million for the six months
ended June 30, 2021 compared to the same period in 2020. The comparable
operating profit margin increased 1,220 basis points to 42.7% primarily as a
result of the increase in operating revenue, along with disciplined expense and
cost management by leaders at each business. Operating expenses as a percent of
operating revenue decreased 12.2% in the six months ended June 30, 2021 compared
to the same period in 2020. The largest decrease was in salaries and benefits
expense, which decreased 4.0% as a percent of operating revenue as we increased
revenue without adding extra personnel. We also experienced decreases as a
percentage of revenue in the following areas: (1) allowance for credit losses
decreased 1.7%; (2) promotional expenses decreased 1.5%; and (3) general
liability insurance costs decreased 1.4%.
There are three businesses in our acquired cemetery portfolio, two of which were
acquired in the fourth quarter of 2019 and one acquired in the first quarter of
2020. In the first quarter of 2020, we hired new sales leadership at two of the
newly acquired cemeteries and continue to build their respective sales teams as
we execute the initial stages of our two year cemetery sales strategy of
building high performance sales teams and standardized sales systems across our
portfolio of cemeteries. As a result, our acquired cemetery portfolio
experienced a $6.2 million increase in preneed revenue and a $2.1 million
increase in atneed revenue for the six months ended June 30, 2021 compared to
the same period in 2020.
Cemetery acquired operating profit increased $6.6 million for six months ended
June 30, 2021 compared to the same period in 2020. The comparable operating
profit margin increased 2,530 basis points to 58.3% primarily as a result of the
increase in operating revenue, along with disciplined expense and cost
management by leaders at each business. Operating expenses as a percent of
operating revenue decreased 25.3% in the six months ended June 30, 2021 compared
to the same period in 2020. The largest decrease was in salaries and benefits
expense, which decreased 13.1% as a percent of operating revenue as we increased
revenue without adding extra personnel. We also experienced decreases as a
percentage of revenue in the following areas: (1) promotional expenses decreased
4.8%; (2) merchandise and services costs decreased 2.2%; and (3) general
liability insurance costs decreased 2.1%.
Preneed cemetery trust revenue and preneed cemetery finance charges (recorded in
Other revenue) on a combined basis increased $1.8 million for the six months
ended June 30, 2021 compared to the same period in 2020. The increase in our
trust fund income is primarily due to our execution of a major repositioning
strategy beginning at the height of the COVID-19 market crisis in March 2020,
substantially increasing our preneed cemetery trust revenue and operating
profit. We experienced a $1.3 million increase in income and a $0.5 million
increase in realized capital gains primarily within our perpetual care trusts
                                     - 60 -
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for the six months ended June 30, 2021 compared to the same period of 2020.
Operating profit for the two categories of Other revenue, on a combined basis,
increased $1.8 million for six months ended June 30, 2021 compared to the same
period in 2020 primarily due to the increase in preneed cemetery trust revenue.
Cemetery property amortization. Cemetery property amortization totaled $2.2
million and $3.7 million for the three and six months ended June 30, 2021,
respectively, increases of $1.1 million and $1.7 million, respectively, compared
to the same periods in prior year primarily due to the increase in property sold
across our cemetery portfolio.
Field depreciation. Depreciation expense for our field businesses totaled $3.1
million and $6.3 million for the three and six months ended June 30, 2021,
respectively, decreases of $0.1 million and $0.3 million, respectively, compared
to the same periods in prior year primarily due to building structures and older
vehicles becoming fully depreciated without any newly acquired building
structures and vehicles to offset the decrease.
Regional and unallocated funeral and cemetery costs. Regional and unallocated
funeral and cemetery costs consist of salaries and benefits for regional
management, field incentive compensation and other related costs for field
infrastructure. Regional and unallocated funeral and cemetery costs totaled $5.8
million for the three months ended June 30, 2021, an increase of $2.1 million
primarily due to the following: (1) a $1.7 million increase in cash incentives
and equity compensation, as a result of our improved performance, which
reinforces our strategy of aligning incentives with long-term value creation;
(2) a $0.5 million increase in salary and benefits expenses, which includes our
Chief Operating Officer hired in June 2020 and three cemetery directors of sales
support hired in the second half of 2020; (3) a $0.3 million increase in other
general administrative costs, which includes higher travel and advertising
costs; and (4) a $0.1 million increase in separation expenses; offset by (5) a
$0.4 million decrease in state audit assessments and (6) a $0.1 million decrease
in health and safety expenses related to the COVID-19 pandemic.
Regional and unallocated funeral and cemetery costs totaled $11.8 million for
the six months ended June 30, 2021, an increase of $5.4 million primarily due to
the following: (1) a $4.2 million increase in cash incentives and equity
compensation, as a result of our improved performance, which reinforces our
strategy of aligning incentives with long-term value creation; (2) $0.7 million
increase in salary and benefits expenses, which includes our Chief Operating
Officer hired in June 2020 and three cemetery directors of sales support hired
in the second half of 2020; (3) a $0.6 million increase in health and safety
expenses related to the COVID-19 pandemic; and (4) a $0.3 million increase in
other general administrative costs, which includes higher travel and advertising
costs; offset by (5) a $0.4 million decrease in state audit assessments.
Other Financial Statement Items
General, administrative and other. General, administrative and other expenses
totaled $6.9 million for the three months ended June 30, 2021, an increase of
$0.4 million compared to the three months ended June 30, 2020. The increase was
primarily attributable to the following: (1) a $0.4 million increase in cash
incentives and equity compensation, as a result of our improved performance,
which reinforces our strategy of aligning incentives with long-term value
creation; and (2) a $0.2 million increase in other general administrative costs,
which includes higher online marketing and advertising costs and software
license fees for new technology; offset by (3) a $0.2 million decrease in
litigation reserve.
General, administrative and other expenses totaled $15.7 million for the six
months ended June 30, 2021, an increase of $3.2 million compared to the six
months ended June 30, 2020. The increase was primarily attributable to the
following: (1) a $1.8 million increase in cash incentives and equity
compensation, as a result of our improved performance, which reinforces our
strategy of aligning incentives with long-term value creation; (2) a $1.2
million increase in separation expenses related to the resignation of two
members of senior leadership; and (3) a $0.5 million increase in other general
administrative costs, which includes higher online marketing and advertising
costs and software license fees for new technology, offset by (4) a $0.3 million
decrease in litigation reserve.
Home office depreciation and amortization. Home office depreciation and
amortization expense totaled $0.3 million and $0.6 million for the three and six
months ended June 30, 2021, respectively, decreases of $0.1 million and $0.2
million, respectively, compared to the same periods in prior year primarily due
to equipment and software at the home office becoming fully depreciated in the
latter half of 2020 without any newly acquired assets to offset the decrease.
                                     - 61 -
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Net loss on divestitures, disposals and impairments charges. The components of
Net loss on divestitures, disposals and impairment charges are as follows (in
thousands):
                                           Three months ended June 30,      

Six months ended June 30,


                                                   2020               2021                2020               2021
Goodwill impairment                     $          -          $       -          $   13,632          $       -
Tradename impairment                               -                  -               1,061                  -
Net (gain) loss on divestitures                    -                205                   -               (103)
Net loss on disposals of fixed assets              -                622                   -                622
Total                                   $          -          $     827          $   14,693          $     519


During the six months ended June 30, 2021, we divested three funeral homes for a
net gain of $0.1 million and disposed of fixed assets for a net loss of $0.6
million.
During the six months ended June 30, 2020, we recorded an impairment for
goodwill of $13.6 million as the carrying amount of our funeral homes in the
Eastern Region Reporting Unit exceeded the fair value and we recorded an
impairment for certain of our tradenames of $1.1 million as the carrying amount
of these tradenames exceeded the fair value.
Interest expense. Interest expense totaled $7.5 million and $15.1 million for
the three and six months ended June 30, 2021, respectively, decreases of $0.9
million and $1.7 million, respectively, compared to the same periods in prior
year, primarily due to decreased borrowings and lower interest rates on our
Credit Facility, as well as lower interest on our New Senior Notes.
Income taxes. We had an income tax benefit of $4.2 million and an income tax
expense of $3.4 million for the three months ended June 30, 2021 and 2020,
respectively and an income tax expense of $1.4 million and $1.3 million for the
six months ended June 30, 2021 and 2020, respectively. Our operating tax rate
before discrete items was 33.0% and 33.5% for the three months ended June 30,
2021 and 2020, respectively and 28.5% and 33.3% for the six months ended June
30, 2021 and 2020, respectively.
We filed carryback refund claims for the 2018 and 2019 tax years as allowed by
the legislative changes included in the CARES Act. As a result of requesting a
tax refund in excess of $5 million, we must receive Joint Committee approval and
undergo an audit for the tax year ending December 31, 2018. This audit is
currently in progress. In 2020, the 2018 tax return was amended to take full
advantage of the CARES Act legislative benefits resulting in additional losses
that increase the amount of our carryback refund claim. The majority of the net
operating losses generated in 2018 are the result of filing non-automatic
accounting method changes relating to the recognition of revenue from our
cemetery property and merchandise and services sales. Due to the uncertainty of
receiving Internal Revenue Service approval regarding our non-automatic
accounting method changes, a reserve has been recorded against the benefit
derived from this carrying back that the net operating losses generated. At
June 30, 2021, the reserve for uncertain tax positions was $3.7 million.
OVERVIEW OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES
The preparation of the Consolidated Financial Statements requires us to make
estimates and judgments that affect the amounts reported in the unaudited
consolidated financial statements and accompanying notes. We base our estimates
on historical experience, third-party data and assumptions that we believe to be
reasonable under the circumstances. The results of these considerations form the
basis for making judgments about the amount and timing of revenue and expenses,
the carrying value of assets and the recorded amounts of liabilities. Actual
results may differ from these estimates and such estimates may change if the
underlying conditions or assumptions change. Historical performance should not
be viewed as indicative of future performance because there can be no assurance
that our margins, operating income and net income, as a percentage of revenue,
will be consistent from year to year.
Management's discussion and analysis of financial condition and results of
operations ("MD&A") is based upon our Consolidated Financial Statements
presented herewith, which have been prepared in accordance with GAAP. Our
critical accounting policies are discussed in MD&A in our Annual Report on Form
10-K for the year ended December 31, 2020.
SEASONALITY
Our business can be affected by seasonal fluctuations in the death rate.
Generally, the death rate is higher during the winter months because the
incidences of death from influenza and pneumonia are higher during this period
than other periods of the year.
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