Casey’s announced they are expanding their point-of-sale data sharing partnership to include frequent shopper loyalty program data from Casey’s Rewards’ over 4 million members. Casey’s POS and loyalty data will be integrated in a new collaboration portal that will arm Casey’s merchants and supplier partners with the data and insights needed to create a differentiated product assortment where the right products are optimally placed, priced and promoted to drive traffic, revenue and profitability. Hosted on the IRI Liquid Data® platform, the portal will provide easy access to item, day and store-level transactional data and shopper insights and offer a unified view of Casey’s business and the convenience marketplace.