· El Faro de Badajoz shopping centre is the first to launch the technology in Spain. Its friendly robot guide reported for duty on 1 December, ready to chat with shoppers, offer assistance and help them find their way around.

· Among its many capabilities, the robot can listen to queries, point visitors in the direction of any store, display a map of the centre and advise on offers and exclusive discounts.

· It's another innovative move for the company in its bid to offer customers a unique shopping experience.

Castellana Properties, a listed company specialising in the retail sector, has welcomed a new team member to El Faro shopping centre: a smart robot whose skills include chatting with visitors, directing them to shops and restaurants, displaying a map of the centre and offering special deals and exclusive promotions. The robot, affectionately known as "El Fari", was designed with an intuitive interface that allows it to speak to and even dance with visitors.

Now a permanent feature, El Fari is equipped with automated positioning and dual laser guidance systems to help it navigate the centre's interior, avoiding moving obstacles to prevent collisions.

The initiative is part of Castellana Properties' vision for innovation at its shopping centres, introducing bold new ideas and state-of-the-art technologies. It's the latest in a series of projects aimed at creating a standout customer experience, including digital checkouts, Amazon lockers, electric scooter and bicycle chargers, express parking for Click and Collect and a succession of new offerings for the various loyalty schemes in operation across its portfolio.

Julio García, COO of Castellana Properties, remarked, "We're very proud to be taking this next step to ensure our offer reflects the very latest trends. The launch of our new robot guide is another mark of our commitment to innovation and to seeking out the new and different within the retail sector. As always, our aim is to offer every visitor something really special, whether they're here to shop or to be entertained".

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Castellana Properties SOCIMI SA published this content on 03 January 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 January 2023 14:38:11 UTC.