Catenon S A : The Use of Gamification in Recruitment

What is gamification?

Gamification is the use of a gaming environment to recreate work-like experiences and scenarios in a fun and engaging environment. It simply introduces game elements into non-game situations. Gamification first became popular in 2010 and has remained a successful way to increase customer and employee engagement and has been adopted by many companies.

Gamification can help motivate people to learn and solve problems in a new and different way, whilst adding healthy competition. In recruitment processes, candidates often compete, and the best performers are the most likely to be hired.

Why is gamification in fashion?

After the pandemic, employees are no longer driven by money alone, but are looking for professional and personal satisfaction. In this environment, we know that fully digital recruitment processes and teleworking are here to stay. HR departments, therefore, must create new ways to retain their employees, and gamification has become a tool for this.

Gamification is successful in recruitment because it encourages our brains to think in a different way to traditional job assessments and interviews. When we do something we enjoy, our brains are more active and we can absorb more information, which is essential for learning. When gamification is applied to the recruitment process, it becomes increasingly enjoyable and is a tool that can be successfully used to acquire a goal-oriented approach.

Gamification elements should have a clear purpose, and also be easily measurable. Like any other recruitment tool, it should be introduced into the process with care. Before introducing gamification into the recruitment process, you should evaluate your objectives and analyse what you want to gain from it.

How to introduce gamification into the recruitment process:

There are six key points to consider when introducing gamification into the recruitment process:

1. Plan effectively
2. Use gamification tools to help you introduce gamification into your organisation
3. Make the experience fun and engaging for users
4. Get user feedback before the launch
5. Measure key metrics
6. Promote and brand your company - make sure the gamification is authentic and aligned with your company's values

Benefits of Gamification:

Gamification has a multitude of benefits; improving the user experience, increasing employee productivity, and even avoiding lengthy and tiresome recruitment processes that risk candidates dropping out of the process or accepting other job offers.

Gamification works both ways. Traditional interview formats do not always deliver the best results when it comes to fully assessing a candidate's capabilities and can be tedious for both the recruiter and the candidate. Introducing gamification elements allows recruiters to present company-related scenarios and see how candidates would actually react.

Gamification techniques

Gamification allows key skills to be tested. It is much easier to test certain skills that your company considers essential with the use of gamification elements. Gamification can be used for a variety of things such as aptitude tests, behavioural tests and creative thinking tests, all of which can be used to test whether potential candidates bring additional value and are able to fit into the organisations' environment.

Other gamification techniques that support better recruitment include online networking, rewards, leader boards, or displaying user progress bars.

Gamification can simulate real-life performance at work. When everyday situations are integrated into the recruitment process through the use of gamification, the results can be much more revealing than simply asking candidates to imagine everyday situations and how they would respond.

Gamification can motivate learning and the application of new skills in a successful recruitment process. Recruiters will be challenged to find solutions that put them ahead of their competitors, constantly promoting healthy competition between organisations and recruiters.

Conclusion

Ultimately, gamification in recruitment can solve some of the main problems faced by recruiters in the recruitment process.

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