The following discussion of our financial condition and results of operations
should be read in conjunction with the unaudited condensed consolidated
financial statements and the notes to those statements that are included
elsewhere in this report. Our discussion includes forward-looking statements
based upon current expectations that involve risks and uncertainties, such as
our plans, objectives, expectations and intentions. Actual results and the
timing of events could differ materially from those anticipated in these
forward-looking statements because of several factors, including those set forth
under the Part I, Item 1A, Risk Factors and Business sections in this report,
and our other filings with the Securities and Exchange Commission. We use words
such as "anticipate," "estimate," "plan," "project," "continuing," "ongoing,"
"expect," "believe," "intend," "may," "will," "should," "could," and similar
expressions to identify forward-looking statements. In addition, any statements
that refer to projections of our future financial performance, our anticipated
growth and trends in our businesses, and other characterizations of future
events or circumstances are forward-looking statements. Such statements are
based on our current expectations and could be affected by the uncertainties and
risk factors described throughout this report.

Overview



We own and operate the nationally recognized CBD (cannabidiol) brands cbdMD, Paw
CBD and cbdMD Botanicals. We believe that we are an industry leader in producing
and distributing broad spectrum CBD products and now full spectrum CBD products.
Our mission is to enhance our customer's overall quality of life while bringing
CBD education, awareness and accessibility of high quality and effective
products to all. We source cannabinoids, including CBD, which are extracted from
non-GMO hemp grown on farms in the United States. Our innovative broad spectrum
formula utilizes one of the purest hemp extracts, containing CBD, CBG and CBN,
while eliminating the presence of tetrahydrocannabinol (THC). Non-THC is defined
as below the level of detection using validated scientific analytical methods.
Our full spectrum products contain a variety of cannabinoids and terpenes in
addition to CBD while maintaining trace amounts of THC that falls within the
limits set in the 2018 Farm Bill. In addition to our core brands, we also
operate cbdMD Therapeutics, LLC to capture the Company's ongoing investments in
science related to its existing and future products, including research and
development activities for therapeutic applications

During 2022 we continued to focus on our core cbdMD brand, expanding our full
spectrum products, as well as our Paw CBD and cbdMD Botanicals lines. Fiscal
2022 proved to be more challenging for the Company and industry as a whole as
inflation reached 30 year records. Management worked hard to rationalize its
SKUs and cost structure during fiscal 2022 and while we have successfully
achieved 6 sequential quarters of Non-GAAP Adjusted Operating Income
improvement, our revenues were negatively impacted as we tightened our marketing
spend and consumers were impacted by inflation trends. Operationally we
continued to optimize our product portfolio and invested in ongoing quality
certification, adding the NSF certification to certain products and became the
first CBD company to commercialize NSF for Sport product in our category.
Additionally, we launched a line of hemp-derived delta 9 products as well as new
line of high strength CBD products supported by our human clinical at the end of
the year and we believe are well positioned to take market share during fiscal
2023.

Results of operations

The following tables provide certain selected consolidated financial information for the fiscal years ended September 30, 2022 and 2021:



                                                  Fiscal            Fiscal
                                                   2022              2021   

Change


Total net sales                                $  35,403,224     $  44,480,763     $  (9,077,539 )
Cost of sales                                     13,066,639        14,495,063        (1,428,424 )
Gross profit as a percentage of net sales               63.1 %            67.4 %            (4.3 )%
Operating expenses                                39,647,130        49,601,690        (9,954,560 )
Impairment of goodwill and other intangible
assets                                            60,955,970                 -        60,955,970
Operating loss from operations                   (78,266,515 )     (19,615,990 )     (58,650,525 )
(Increase) decrease on contingent liability        8,473,999        (6,687,439 )      15,161,438
Net loss before taxes                            (70,083,693 )     (24,289,889 )     (45,793,804 )
Net loss attributable to cbdMD Inc. common
shareholders                                   $ (74,085,698 )   $ (25,949,498 )   $ (48,136,200 )



                                       2

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The following tables provide certain selected unaudited consolidated financial information for the three months ended September 30, 2022 and 2021:



                                                 September        September
                                                   2022              2021            Change
Total net sales                                $   7,859,625     $  9,793,327     $  (1,933,702 )
Cost of sales                                      2,844,744        4,050,710        (1,205,966 )
Gross profit as a percentage of net sales               63.8 %           58.6 %             5.2 %
Operating expenses                                 7,913,256       12,755,319        (4,843,063 )
Impairment of goodwill and other intangible
assets                                            11,996,249                -        11,996,249
Operating income from operations                 (14,894,624 )     (7,012,702 )      (7,881.922 )
(Increase) decrease on contingent liability          228,000        3,740,000        (3,512,000 )
Net loss before taxes                            (14,631,432 )     (3,156,081 )     (11,475,351 )
Net loss attributable to cbdMD Inc. common
shareholders                                   $ (15,631,932 )   $ (4,360,080 )   $ (11,271,852 )



Sales

We record product sales primarily through two main delivery channels, direct to
consumers via our E-commerce sales and direct to wholesalers utilizing our
internal sales team. The following table provides information on the
contribution of net sales by type of sale to our total net sales for the fiscal
years ended September 30, 2022 and 2021.

                   Fiscal 2022      % of total      Fiscal 2021      % of total
E-commerce sales   $ 26,435,203            74.7 %   $ 32,907,956            74.0 %
Wholesale sales       8,968,021            25.3 %     11,572,807            26.0 %
Total Net Sales    $ 35,403,224                     $ 44,480,763

In addition, the following table provides information on the contribution of net sales by type of sale to our total net sales for the three months ended September 30, 2022 and 2021 (unaudited):



                    September 30,                       September 30,
                        2022           % of total           2021           % of total

E-commerce sales   $     6,274,482     $      79.8 %         7,269,588            74.2 %
Wholesale sales          1,585,143            20.2 %         2,523,739            25.8 %
Total Net Sales    $     7,859,625                     $     9,793,327



Total net sales during the fiscal year ended September 30, 2022 decreased by
approximately $9 million, or 20% as compared to fiscal year ended September 30,
2021. Wholesale sales decreased by approximately $2.6 million, or 22.5% year
over year while E-commerce sales decreased by $6.4 million or 19.7%. The change
in revenue was driven by a combination of broader CBD category softness which we
believe is partially attributed to the macro inflationary environment in
addition to management reducing unprofitable marketing expenses that resulted in
an increase in net contribution, in addition to some stock outages later in the
year. Net sales for the fourth quarter declined 20% year over year. During the
quarter management worked to sell through a number of SKUs prior to the launch
of our high strength products which resulted in lower average price and some out
of stocking of key wholesale products.

Of our total net sales as indicated above, during the fiscal years ended
September 30, 2022 and 2021 our Paw CBD line accounted for net sales of
$3,748,779 and $5,659,796, respectively. The year over year decline in our Paw
CBD brand is due to increasing competition and a rationalization in marketing
efforts specific to the brand.

Cost of sales



Our cost of sales includes costs associated with distribution, fill and labor
expense, components, manufacturing overhead, third-party providers, and freight
for our product sales, and includes labor for our service sales. Our cost of
sales as a percentage of net sales was 36.1% and 32.6% for fiscal years ended
September 30, 2022 and 2021, respectively. While we made significant strides to
reduce our overall fixed overhead cost associated with our cost of goods sold
during fiscal 2022, gross margins for the year were impacted by (i) a large
inventory NRV adjustment during the December 2021 quarter as we rationalized
SKUs, (ii) lower overhead absorption based on lower revenue and (iii) additional
discounting during the fourth fiscal quarter as we worked to sell out of certain
SKUs prior to a reset of our products. For the fourth quarter of fiscal 2022 our
cost of sales as a percentage of net sales was 36% as compared to 41% in the
prior year comparative period. The change reflects the increasing revenue
percentage of E-commerce sales, driving purchasing and manufacturing
efficiencies, tighter inventory management, changes in the cost of raw
materials, evaluating key vendors, negotiating pricing, as well as additional
product offerings which continue to impact our cost of production.

                                       3
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Operating expenses



Our principal operating expenses include staff related expenses, advertising
(which includes expenses related to industry distribution and trade shows),
sponsorships, affiliate commissions, merchant fees, technology, travel, rent,
professional service fees, and business insurance expenses. Our operating
expenses on a consolidated basis decreased approximately $10 million or 20% for
the fiscal year ended September 30, 2022 versus the fiscal year ended September
30, 2021. The decrease can be attributed to management's efforts to rationalize
and right size our expenses across all areas of our business. This was partially
offset by a $0.8 million non-cash expense as we began amortizing intangibles.

Consolidated Operating Expenses

The following tables provide information on our approximate operating expenses for the fiscal years ended September 30, 2022 and 2021:



                                               Fiscal           Fiscal
                                                2022             2021            Change
Staff related expense                       $ 12,819,447     $ 16,219,863     $  (3,400,416 )
Accounting/Legal expense                       1,045,836        1,189,703          (143,867 )
Professional outside services                    816,584        1,206,929          (390,345 )
Advertising/marketing/social
media/events/tradeshows                       14,332,235       15,835,139        (1,502,904 )
Sponsorships                                   1,031,516        2,067,534        (1,036,018 )
Affiliate commissions                          1,111,795        1,738,103          (626,308 )
Merchant Fees                                  1,007,025        1,965,176          (958,151 )
R&D and regulatory                               633,392        1,422,791          (789,399 )
Non-cash stock compensation                    1,124,130        3,149,689        (2,025,559 )
Intangibles amortization                         884,380                -           884,380
Depreciation                                     948,946        1,017,409           (68,463 )
All other expenses                             3,803,075        3,789,355            13,720
Totals                                      $ 39,558,361     $ 49,601,690     $ (10,043,329 )

Corporate overhead and allocation of management fees to our segments



Included in our consolidated operating expenses are expenses associated with our
corporate overhead which are not allocated to the operating business unit,
including (i) staff related expenses; (ii) accounting and legal expenses; (iii)
professional outside services; (iv) travel and entertainment expenses; (v) rent;
(vi) business insurance; and (vii) non-cash stock compensation expense.

The following tables provide information on our approximate corporate overhead for the fiscal years ended September 30, 2022 and 2021:



                                  Fiscal          Fiscal
                                   2022            2021            Change
Staff related expense           $ 1,066,428     $ 1,725,535     $   (659,107 )
Accounting/Legal expense            728,250         866,876         (138,626 )
Professional outside services       330,633         333,666           (3,033 )
Travel expense                        3,932           7,381           (3,449 )
Business insurance                  703,107         607,288           95,819
Non-cash stock compensation       1,124,130       3,161,805       (2,037,675 )
Totals                          $ 3,956,480     $ 6,702,551     $ (2,746,071 )



The 41% decrease in corporate related expenses for the fiscal year ended
September 30, 2022 over prior year is primarily due to the decreases in non-cash
stock compensation to employees and directors tied to fewer shares issued under
our equity incentive plans and at lower prices per share and, decreases in
staffing related expenses as well as legal and accounting costs.

The corporate operating expenses are primarily related to the ongoing public company related activities.



Therapeutics Overhead

Included in our consolidated operating expenses are expenses associated with
Therapeutics which are not allocated to the operating business unit, including
staff related expenses and R&D and regulatory expenses. The Therapeutic
operating expenses include research and development activities for therapeutic
applications.

                                       4
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The following tables provide information on our approximate corporate overhead
for the fiscal years ended September 30, 2022. Therapeutics was formed March 15,
2021.

                         Fiscal        Fiscal
                          2022          2021         Change

Staff related expense $ 338,985 $ 184,202 $ 154,783 Accounting and legal 3,119 3,119 3,119 R&D and Regulatory 565,096 648,616 (83,520 ) Totals

$ 907,200     $ 835,937     $  74,382

Other income and other non-operating expenses

We also record income and expenses associated with non-operating items. The material components of those are set forth below.

Decrease in contingent liability



As described in Note 6 to the notes to the consolidated financial statements
appearing elsewhere in this report, the earn-out provision for the Earnout
Shares is accounted for and recorded as a contingent liability with increases in
the liability recorded as non-cash other expense and decreases in the liability
recorded as non-cash other income. For the three months ended September 30,
2022, the remaining contingent liabilities associated with the business
combination, after the issuance of the second quarter fourth marking period
Earnout Shares, were decreased by $3,512,558 to reflect their reassessed fair
values as of September 30, 2022. This decrease is reflective of a change in
value of the variable number of shares from June 30, 2021. In aggregate, we
recorded income of $3,740,000 for the three months ended September 30, 2022
between the decrease in the value of the fourth marking period Earnout Shares
and the decrease in value of the remaining contingent liabilities. In May 2020,
and subsequently in June 2021, we updated the forecasts for performance of the
post-acquisition entity based on current trends and performance that would
impact the estimated likelihood that the revenue targets disclosed in Note 6 of
our financial statements would be met. The primary catalyst for the $4,660,000
decrease in contingent liabilities is the change in our common stock share price
between June 30, 2022 to September 30, 2022 from $0.44 per share to $0.223 per
share. We expect to continue to record changes in the non-cash contingent
liability through the balance of the earnout period.

In addition, as of September 30, 2022 the measuring period for the Twenty Two
Earnout Shares is over, the threshold was not met and there is no longer any
value ascribed to this on our balance sheet.

Liquidity and Capital Resources



We had cash and cash equivalents on hand of $6.7 million and working capital of
$10.7 million at September 30, 2022 as compared to cash and cash equivalents on
hand of $26.4 million and working capital of $29.6 million at September 30,
2021. Our current assets decreased approximately 56% at September 30, 2022 from
September 30, 2021, which is primarily attributable to an cash used by
operations. Our current liabilities decreased approximately 24% at September 30,
2022 from September 30, 2021. This decrease is primarily attributable to a
decrease in accounts payable and accrued expenses.

During the three and twelve months ended September 30, 2022 we used cash primarily to fund our operations and pay the preferred dividend.



We do not have any commitments for capital expenditures. We have a commitment
for cumulative cash dividends at an annual rate of 8% payable monthly in arrears
for the prior month to our preferred shareholders. We have multiple endorsement
or sponsorship agreements for varying time periods up through December 2024 and
provide for financial commitments from the Company based on
performance/participation (see Note 11 Commitments and Contingencies).

While the Company is taking strong action and believes that it can execute its
strategy and path to profitability within its balance sheet, and in its ability
to raise additional funds, there can be no assurances to that effect. The
Company's working capital position may not be sufficient to support the
Company's daily operations for the twelve months subsequent to the issuance this
report. The Company's ability to continue as a going concern is dependent upon
its ability to improve profitability and cash flow and the ability to acquire
additional funding. These and other factors raise potential concern about the
Company's ability to continue as a going concern within twelve months after the
date that our annual financial statements are issued. These financial statements
do not include any adjustments to reflect the possible future effects on the
recoverability and classification of assets or the amounts and classification of
liabilities that may result in the Company not being able to continue as a going
concern.

                                       5
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Our goal from a liquidity perspective is to use operating cash flows to fund day
to day operations and we have not met this goal as cash flow from operations has
been a net use of $2.8 and $3.7 million for the three months ended September 30,
2022 and 2021, respectively $19.6 and $16.8 million for the twelve months ended
September 30, 2022 and 2021, respectively.

Non-GAAP Adjusted Operating Income

The non-GAAP Adjusted Income for the three and twelve months ended September 30, 2022 and September 30, 2021 is as follows:



                                            Three Months                            Year Ended
                                           September 30,       September 30,      September 30,      September 30,
                                                2022               2021                2022               2021
(Unaudited)

GAAP (loss) from operations                $  (14,894,624 )   $    

(7,012,702 ) $ (78,266,515 ) $ (19,615,990 ) Adjustments: Depreciation & Amortization

                       455,965             297,552          1,833,326          1,017,408
Employee and director stock compensation
(1)                                               272,613           1,100,362          1,124,130          3,149,688
Other non-cash stock compensation for
services (2)                                            -                   -                  -             97,721
Inventory adjustment(3)                                 -             671,669            878,142            671,669
Impairment of Goodwill and other
intangible assets (4)                          11,996,249                   -         60,955,970                  -
Accrual for severance (5)                               -                   -            129,761            703,022
Accrual / expenses for discretionary
bonus                                                   -             150,000            150,000            300,000

Non-GAAP adjusted (loss) from operations $ (2,169,797 ) $ (4,793,118 ) $ (13,195,186 ) $ (13,676,481 )





(1)  Represents non-cash expense related to options, warrants, restricted stock
expenses that have been amortized during the period.
(2)  Represents non-cash expense related to options, warrants, restricted stock
expenses that have been amortized during the period.

(3) Represents an operating expense related to inventory loss related to regulatory changes impacting labels and packaging and obsolete/expired inventory.



(4)  Represents non-cash impairment of the cbdMD trademark of $4,285,000 during
the first quarter of fiscal 2022 and $56,670,970 of goodwill impairment during
the fiscal year ended 2022.

(5) Represents one-time severance costs incurred as Company made rationalized a number of positions.



Earnout Shares

As described in Note 6 in notes to our consolidated financial statements
appearing elsewhere in this report, on March 31, 2021 we entered into Addendum
No. 1 to the Merger Agreement with the holders of the remaining Earnout Rights
which amended the measurement periods within the third marking period to change
the determination of the aggregate net revenues within the third marking period
to a quarterly basis for each of the six fiscal quarters within the third
marking period, beginning with the quarter ended March 31, 2021, instead of the
initial 18 month period. While this change in the measurement date has no effect
on the number of remaining Earnout Shares issuable under the Earnout Rights, nor
the revenue targets, it will result in the issuance of the Earnout Shares
associated with the third marketing period (assuming the revenue targets are met
under the terms of the Merger Agreement) on a quarterly basis instead of at the
end of the 18 month period. Because the Earnout Shares are earned based on the
Company's earned revenue and by issuing these shares quarterly, as compared to
at the end of the eight quarters, we expect that this change has the potential
to reduce the volatile impact of the contingent liability on our Net Income
results and consequentially its non-cash impact to our financial statements with
each subsequent quarter. The Company is currently in the fourth marking period
which runs through November 2023.

Critical accounting policies



The preparation of financial statements and related disclosures in conformity
with US GAAP and our discussion and analysis of our financial condition and
operating results require our management to make judgments, assumptions and
estimates that affect the amounts reported in our consolidated financial
statements and accompanying notes. Note 1, "Organization and Summary of
Significant Accounting Policies," of the Notes to our consolidated financial
statements appearing elsewhere in this report describes the significant
accounting policies and methods used in the preparation of our consolidated
financial statements. Management bases its estimates on historical experience
and on various other assumptions it believes to be reasonable under the
circumstances, the results of which form the basis for making judgments about
the carrying values of assets and liabilities. Actual results may differ from
these estimates, and such differences may be material.

                                       6
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We believe that the following critical accounting policies involve the more
significant judgments and estimates used in the preparation of our consolidated
financial statements and are the most critical to aid you in fully understanding
and evaluating our reported financial results. Management considers these
policies critical because they are both important to the portrayal of our
financial condition and operating results, and they require management to make
judgments and estimates about inherently uncertain matters.

Contingent liability



A significant component of the purchase price consideration for our acquisition
of Cure Based Development includes a fixed number of future shares to be issued
as well as a variable number of future shares to be issued based upon the
post-acquisition entity reaching certain specified future revenue targets, as
further described in Note 6. We made a determination of the fair value of the
contingent liabilities as part of the valuation of the assets acquired and
liabilities assumed in the business combination.

We recognize both the fixed number of shares to be issued, and the variable
number of shares to be potentially issued, as contingent liabilities on our
Consolidated Balance Sheets. These contingent liabilities were recorded at fair
value upon the acquisition date and are remeasured quarterly based on the
reassessed fair value as of the end of that quarterly reporting period.
Additionally, as the fixed shares are issued, the value of the shares at that
time are reclassified from contingent liability to additional paid in capital on
the balance sheet.

Leases

Effective October 1, 2019, we have adopted Accounting Standards Update ("ASU")
No. 2016-02, Leases (Topic 842) ("ASU 2016-02") which provides guidance
requiring lessees to recognize a right-of-use asset and a lease liability on the
balance sheet for substantially all leases, with the exception of short-term
leases. We determine whether an arrangement is a lease at inception and classify
it as finance or operating. All of our leases are classified as operating
leases. Our leases do not contain any residual value guarantees. Our current
lease activities are recorded in operating lease right-of-use ("ROU") assets,
operating lease short term liabilities and operating lease long term liabilities
in the consolidated balance sheets.

ROU assets represent our right to use an underlying asset for the lease term and
lease liabilities represent our obligation to make lease payments arising from
the lease. Operating lease ROU assets and liabilities are recognized at
commencement date based on the present value of lease payments over the lease
term. Variable lease payments are not included in the calculation of the
right-of-use assets and lease liability due to uncertainty of the payment amount
and are recorded as lease expense in the period incurred. As most of our leases
do not provide an implicit rate, we use our incremental borrowing rate based on
the information available at commencement date in determining the present value
of lease payments. We use the implicit rate when readily determinable. Our lease
terms may include options to extend or terminate the lease when it is reasonably
certain that we will exercise that option. Lease expense for lease payments is
recognized on a straight-line basis over the lease term.

As a lessee, we elected a short-term lease exception policy on all classes of
underlying assets, permitting us to not apply the recognition requirements of
this standard to short-term leases (i.e. leases with terms of 12 months or
less).

Inventory



Inventory is stated at the lower of cost or net realizable value with cost being
determined on a weighted average basis. The cost of inventory includes product
cost, freight-in, and production fill and labor (portions of which we outsource
to third party manufacturers). Write-offs of potentially slow moving or damaged
inventory are recorded based on management's analysis of inventory levels,
forecasted future sales volume and pricing and through specific identification
of obsolete or damaged products. We assess inventory quarterly for slow moving
products and potential impairments and at a minimum perform a physical inventory
count annually near fiscal year end.

Recent accounting pronouncements



Please see Note 1 - Organization and Summary of Significant Accounting Policies
appearing in the consolidated financial statements included in this report for
information on accounting pronouncements.

Off balance sheet arrangements



As of the date of this report, we do not have any off-balance sheet arrangements
that have or are reasonably likely to have a current or future effect on our
financial condition, changes in financial condition, revenues or expenses,
results of operations, liquidity, capital expenditures or capital resources that
are material to investors. The term "off-balance sheet arrangement" generally
means any transaction, agreement or other contractual arrangement to which an
entity unconsolidated with us is a party, under which we have any obligation
arising under a guarantee contract, derivative instrument or variable interest
or a retained or contingent interest in assets transferred to such entity or
similar arrangement that serves as credit, liquidity or market risk support for
such assets.

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