The following discussion of our financial condition and results of operations
for the three and nine months ended June 30, 2022 and the three and nine months
ended June 30, 2021 should be read in conjunction with the unaudited condensed
consolidated financial statements and the notes to those statements that are
included elsewhere in this report. Our discussion includes forward-looking
statements based upon current expectations that involve risks and uncertainties
such as our plans, objectives, expectations and intentions.



Actual results and the timing of events could differ materially from those
anticipated in these forward-looking statements because of several factors,
including those set forth under the Part I, Item 1A, Risk Factors and Business
sections in our 2021 10-K, this report, and our other filings with the
Securities and Exchange Commission. We use words such as "anticipate,"
"estimate," "plan," "project," "continuing," "ongoing," "expect," "believe,"
"intend," "may," "will," "should," "could," and similar expressions to identify
forward-looking statements. In addition, any statements that refer to
projections of our future financial performance, our anticipated growth and
trends in our businesses, and other characterizations of future events or
circumstances are forward-looking statements. Such statements are based on our
current expectations and could be affected by the uncertainties and risk factors
described throughout this report.



                      [[Image Removed: ycbd_10qimg1.jpg]]



Our Company



General



We own and operate the nationally recognized CBD (cannabidiol) brands cbdMD, Paw
CBD and cbdMD Botanicals. We believe that we are an industry leader producing
and distributing broad spectrum CBD products and now full spectrum CBD products.
Our mission is to enhance our customer's overall quality of life while bringing
CBD education, awareness and accessibility of high quality and effective
products to all. We source cannabinoids, including CBD, which are extracted from
non-GMO hemp grown on farms in the United States. Our innovative broad spectrum
formula utilizes one of the purest hemp extracts, containing CBD, CBG and CBN,
while eliminating the presence of tetrahydrocannabinol (THC). Non-THC is defined
as below the level of detection using validated scientific analytical methods.
Our full spectrum products contain a variety of cannabinoids and terpenes in
addition to CBD while maintaining trace amounts of THC that falls within the
limits set in the 2018 Farm Bill. In addition to our core brands, we also
operate cbdMD Therapeutics, LLC to capture the Company's ongoing investments in
science related to its existing and future products, including research and
development activities for therapeutic applications



Our cbdMD brand of products includes high-grade, premium CBD products, including
CBD tinctures, CBD gummies, CBD topicals, CBD capsules, CBD bath bombs, and CBD
sleep aids.



               [[Image Removed: productlineup062022copy425.jpg]]



Our Paw CBD brand of products includes veterinarian-formulated products
including tinctures, chews, topicals products in varying strengths and formulas.
Paw CBD products have undergone the National Animal Safety Council's rigorous
audit and meet their Quality Seal standard.



                      [[Image Removed: ycbd_10qimg3.jpg]]



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Our cbdMD Botanicals brand of beauty and skincare products features facial oil
and serum, toners, moisturizers, clear skin, facial masks, exfoliants and body
care. cbdMD Botanicals is dedicated to creating clean CBD skin care products
combining the best of Mother Nature with the precision of scientific innovation.
All of our products are 100% cruelty-free and have no parabens, sulfates, or
gluten - just pure botanical ingredients carefully crafted into gentle beauty
products for all skin types.



                      [[Image Removed: ycbd_10qimg4.jpg]]


cbdMD, Paw CBD and cbdMD Botanicals products are distributed through our e-commerce websites, third party e-commerce sites, select distributors and marketing partners as well as a variety of brick-and-mortar retailers. In addition, we operate a CBD marketplace through directcbdonline.com, our own e-commerce website.





Recent Developments



During the first quarter of 2022 we eliminated a number of product lines and
SKUs as we work to streamline line our offering to higher velocity products and
eliminate slow moving and aging SKUs.



During January 2022 we completed a renewal of our NSF cGMP quality certification
and are now NSF 455 cGMP certified.  Additionally, we earned the prestigious NSF
product certification for our soft gel products and received the NSF certified
for Sport for our 500mg and 1000mg sleep softgels and 1500mg and 3000mg soft
gels.



During the second quarter of 2022 we took steps to right size our cost structure
to our current revenue base and worked to remove over $10 million of annualized
costs.  We achieved this through a combination of reductions in payroll,
renegotiating freight rates, rationalizing marketing expenses, reducing
regulatory spend, exited our lab and overall tightening of all expenditures.  We
started enacting these steps during the second quarter resulting  in sequential
reductions in operating costs in both the second and third quarters of 2022. W e
expect continued roll off of expenses during the fourth quarter from the full
quarter benefit of adjustments made during the third quarter coupled with
additional rationalization we are working on.



During April 2022, in an effort to reduce costs, we sold our manufacturing equipment and outsourced certain products previously produced in-house. This change had a significant reduction in our fixed labor and overhead, positively impacting cost of goods sold, and increased flexibility in our supply chain and was part of our overall cost structure rationalization plan.

During May 2022 our Co-CEO and cbdMD brand Founder retired and we hired a new President.





The Company's management mandate is to achieve profitability and increase
revenue by the end of the calendar year.  Significant headway was made on cost
controls over the last two quarter and we believe additional opportunities to
improve our cost structure exist: we are working to lower our facility costs, we
are taking further opportunities to improve freight rates, and we continue to
reassess our marketing costs and make improvements to our product portfolio.  In
addition to these efforts, the Company continues to invest in a strong pipeline
of accretive revenue opportunities.





Growth Strategies


We continued to pursue many strategies to grow our revenues and expand the scope of our business in fiscal 2022 and beyond:

? Product Innovation: Our goal is to provide our customers superior functional

based products with greater efficacy, absorption and claims. We regularly

assess and evaluate our product portfolio, and devote resources to ongoing

research and development processes with the goal of expanding our product

offerings to meet these expanding consumer demands. We have a robust pipeline

of products set to launch during fiscal 2022. In February 2022 we launched our

line of functional gummies and curcumin capsules, followed by an initial

rollout of several full spectrum gummies starting in March 2022 and a 2018

Farm Act compliant hemp extracted Delta 9 product assortment in April 2022,

and our mood and focus products in May 2022.

? Expand our revenue channels: We continued to pursue relationships with a

number of key traditional retail accounts and believe our top brand awareness,

and effective marketing position us as the CBD partner for key traditional

retail accounts as this channel has continued to normalize. During the second

quarter we added a number of our top selling ingestible SKUs throughout GNC's

retail footprint. We continue to have discussions with key retailers and have

expanded our sales organization to include deep channel-specific experience,

and expect to have additional announcement in calendar 2022.

? International Expansion: We continue to explore sales into markets outside of

the United States. Our products are currently available in 31 countries. We

generally partner with local wholesalers and local legal counsel who can help

navigate the laws and regulatory requirements within their jurisdiction. We

continue to pursue key wholesale accounts in a number of international markets

and are gaining market share in Central America through our sanitary

registration approvals. We are also expanding our E-commerce business to

consumers in the United Kingdom (U.K.). In March 2021, we officially filed our

Novel Food Application with the United Kingdom's Food Standards Agency ("FSA")

and the European Union's ("E.U.") Food Safety Agency ("EFSA"). In March 2022,

we received notice that the products we submitted have been validated in the

UK as well as in the EU. based warehouse. During August 2021 we signed an

exclusive agreement to enter the Israeli Market with IM Cannabis Corp. a

multi-country operator in the medical and adult- use recreational cannabis

sector with operations in Israel, Germany and Canada. In March 2022, the

Israeli Health Ministry announced it has begun the process of exempting CBD

from its banned substances list and will be permitting CBD to be included into

food and cosmetic products. We anticipate additional international

announcements before the end of the calendar year.

? Expand our Additional Brands: During fiscal 2021 we took additional steps to

grow the Paw CBD business which included advertising on TV, introducing our

Paw CBD rewards program and introducing a Paw CBD subscription program which

offers additional savings to customers that enroll in the service. During 2021

we launched cbdMD Botanicals as a separate brand and continue to build out the

product portfolio and distribution channels.

? Maintain our sponsorships toward targeted segments: We have had significant

success with attracting high profile sponsors and influencers and expect to

continue to assess the segments we have covered with a focus on maintaining

key sponsorships and influencers which are producing the largest visibility

and responsiveness.

? Acquisitions: We seek to acquire (i) brands that we believe we can optimize

through our internal digital marketing agency and fulfillment platform to

increase our total addressable market or (ii) technology or intellectual

property that will further enhance our product portfolio and create product

differentiation. We may acquire brands directly or through joint ventures if

opportunities arise that we believe are in our best interest. In assessing

potential acquisitions or investments, we expect to primarily utilize our

internal resources to evaluate growth potential, the strength of the target

brand, offerings of the target, as well as possible efficiencies to gain. We

believe that this approach will allow us to effectively screen consumer brand

candidates and strategically evaluate acquisition targets and efficiently


    complete due diligence for potential acquisitions. We are currently not a
    party to any agreements or understandings regarding the acquisition of
    additional brands or companies and there are no assurances we will be
    successful in expanding our brand portfolio.




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Results of operations



The following tables provide certain selected consolidated financial information
for the periods presented:



                                                            Three Months Ended June 30,
                                                      2022              2021            Change
Total net sales                                   $   8,592,893     $ 10,560,523     $  (1,967,630 )
Cost of sales                                         2,660,185        3,370,952          (710,767 )
Gross profit as a percentage of net sales                  69.0 %           68.1 %             1.0 %
Operating expenses                                    8,282,931       13,865,191        (5,582,260 )
Impairment of goodwill and other intangible
assets                                               30,776,436                -        30,776,436
Operating income from operations                    (33,126,659 )     (6,675,620 )     (26,451,039 )
(Increase) decrease on contingent liability           1,943,000        6,871,000        (4,928,000 )
Net (loss) income before taxes                      (31,634,143 )      1,640,288       (33,274,431 )
Net (loss) income attributable to cbdMD Inc.
common shareholders                               $ (32,634,644 )   $    977,007     $ (33,611,651 )




                                                             Nine Months Ended June 30,
                                                      2022              2021             Change
Total net sales                                   $  27,543,601     $  34,687,436     $  (7,143,835 )
Cost of sales                                        10,176,085        10,444,353          (268,268 )
Gross profit as a percentage of net sales                  63.1 %            69.9 %            -6.8 %
Operating expenses                                   31,690,915        36,846,371        (5,155,456 )
Impairment of goodwill and other intangible
assets                                               48,959,721                 -        48,959,721
Operating income from operations                    (63,283,120 )     (12,603,288 )     (50,679,832 )
(Increase) decrease on contingent liability           8,246,000       (10,500,000 )      18,746,000
Net loss before taxes                               (55,453,289 )     (21,133,808 )     (34,319,481 )
Net loss attributable to cbdMD Inc. common
shareholders                                      $ (58,454,792 )   $ (21,589,418 )   $ (36,865,374 )

We record product sales primarily through two main delivery channels, direct to consumers via our E-commerce sales and direct to wholesalers utilizing our internal sales team. The following table provides information on the contribution of net sales by type of sale to our total net sales.





                    Three Months                      Three Months
                       Ended                              Ended
                      June 30,                          June 30,
                        2022          % of total          2021          % of total
Wholesale sales    $    2,079,592            24.2 %   $   2,740,523            26.0 %
E-commerce sales        6,513,301            75.8 %       7,820,000            74.0 %
Total Net Sales    $    8,592,893                     $  10,560,523




                   Nine Months                      Nine Months
                      Ended                            Ended
                     June 30,                         June 30,
                       2022         % of total          2021         % of total

Wholesale sales    $  7,382,880            26.8 %   $  9,049,068            26.1 %
E-commerce sales     20,160,721            73.2 %     25,638,368            73.9 %
Total Net Sales    $ 27,543,601                     $ 34,687,436




Net Sales



We had total net sales of $8,592,893 and $10,560,523 for the three months ended
June 30, 2022 and 2021, respectively, resulting in a quarter over quarter
decrease in net sales of $1,967,631 or 18.6%. This decrease is attributable to a
decrease of $1.3 million in e-commerce sales and a decrease of $0.66 million in
wholesale sales quarter over quarter.  While management is disappointed with the
year over year net sales decrease, the revenue is generally in line with macro
competitive trends in the overall CBD industry.  Sequentially, the Company's
revenue declined 11%. Our Wholesale declined approximately $661,000, in-part
related to revenue associated with a pipeline fill during the second quarter, as
well as additional orders on the books that were delayed at the end of the
quarter.  We have successfully implemented a $1.0 million reduction in marketing
expenses, while e-commerce remained consistent with our previous calendar
quarter. We believe the current macro inflationary environment is impacting
discretionary spending with consumers as well as wholesale customers.  We
continue to work on a pipeline of opportunities both domestically and
internationally and believe we will see revenue growth in the coming quarters.



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We had total net sales of $27,543,599 and $34,687,436 for the nine months ended
June 30, 2022 and 2021 respectively, resulting in a year over year decrease in
net sales of $7.1 million, primarily attributable to a $1.7 million, or 20.4%
reduction in wholesale sales and reduction in e-commerce sales of $5.5 million.
We continue to invest in new channels and sales relationships and work to expand
the life time value of our customers.



Cost of sales



Our cost of sales includes costs associated with distribution, fill and labor
expense, components, manufacturing overhead, third party providers, and freight
for our product sales. Our cost of sales as a percentage of net sales was 31.0%
and 31.9% for three months ended June 30, 2022 and 2021, respectively and  36.9%
and 30.1% for the nine months ended June 30, 2022 and 2021, respectively.  Year
over year, the reduction in our cost of sales for the June 30, 2022 quarter is a
result of operational gains from the elimination of overhead and lower freight
costs that were partially offset by increase in unabsorbed overhead resulting
from the $1.9 million drop in revenues. The decrease in our cost of sales for
the nine months ended June 30, 2022 over prior year is also the result of
operational gains from the elimination of overhead and lower freight costs,
partially offset by an increase in unabsorbed overhead resulting from the $7.4
million drop in revenues, as well as a one-time charge of $878,142 related to
the rationalization of a number of SKUs and product lines during the first
quarter of fiscal 2022.



The changes made during the last quarters have eliminated significant fixed overhead and were aimed at lowering overall costs and making our cost of sale more variable in nature we believe ultimately more predictable.





Operating expenses



Our principal operating expenses include staff related expenses, advertising
(which includes expenses related to industry distribution and trade shows),
sponsorships, affiliate commissions, merchant fees, technology, travel, rent,
professional service fees, and business insurance expenses.



Consolidated Operating Expenses

The following tables provide information on our operating expenses for the three and nine months ended June 30, 2022 and 2021:





                                                        Three Months      Three Months
                                                           Ended              Ended
                                                          June 30,          June 30,
                                                            2022              2021             Change
Staff related expense                                  $    2,874,938     $   4,455,640     $ (1,580,702 )
Accounting/legal expense                                      262,307           237,357           24,950
Professional outside services                                 237,877           304,570          (66,693 )
Advertising/marketing/social media/events/tradeshows        3,415,575         4,796,929       (1,381,354 )
Sponsorships                                                  227,084           520,208         (293,124 )
Affiliate commissions                                         287,026           482,026         (195,000 )
Merchant fees                                                 255,956           496,963         (241,007 )
R&D and regulatory                                            113,751           674,874         (561,123 )
Non-cash stock compensation                                  (938,285 )         959,319       (1,897,604 )
Intangibles Amortization                                      277,354                 -          277,354
Depreciation                                                  158,556           246,533          (87,977 )
All other expenses                                          1,110,792           690,772          420,020
Totals                                                 $    8,282,931     $  13,865,191     $ (5,582,260 )




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                                                       Nine Months      Nine Months
                                                          Ended            Ended
                                                         June 30,         June 30,
                                                           2022             2021            Change
Staff related expense                                  $ 10,119,111     $ 12,076,025     $ (1,956,914 )
Accounting/legal expense                                    828,016          772,921           55,095
Professional outside services                               648,764          899,195         (250,431 )
Advertising/marketing/social media/events/tradeshows     11,839,584       11,856,233          (16,649 )
Sponsorships                                              1,012,767        1,629,637         (616,870 )
Affiliate commissions                                       853,559        1,354,102         (500,543 )
Merchant fees                                               751,328        1,618,100         (866,772 )
R&D and regulatory                                          550,268        1,060,605         (510,337 )
Non-cash stock compensation                                 851,517        2,049,326       (1,197,809 )
Intangibles Amortization                                    607,025                -          607,025
Depreciation                                                770,336          719,856           50,480
All other expenses                                        2,858,641        2,810,371           48,270
Totals                                                 $ 31,690,915     $ 36,846,371     $ (5,155,456 )




Our overall operating expenses decreased by $5,582,260 or 40% three months ended
June 30, 2022 over the three months ended June 30, 2021 and decreased $5,155,456
or 14% for the nine months ended June 30, 2022 versus the nine months ended June
30, 2021.  The quarter over quarter decrease was primarily driven by
management's ongoing efforts to reduce our cost structure including decreases in
staff related expenses ($1.58 million), advertising, marketing, sponsorships and
affiliate commission expenses ($1.89 million) well as a merchant processing fees
($241,000) attributable to (i) on boarding new processors during the third
quarter of 2021 at much lower rates as well as (ii) lower volume, reduction in
stock expense ($1,897,142) which includes $1,485,142 of contra-expense for stock
compensation related to forfeited RSUs and options, and R&D and regulatory spend
($561,000).  These decreases were offset by an increase in other expenses
($420,000) and an increase in the amortization of intangibles ($277,000) that
increased this quarter as we began amortizing our trade names as referenced in
Note 5. The reduction of $3.67 million for the nine months ended June 30, 2022
versus June 30, 2021 is due to an reduction in compensation ($1.9 million),
advertising, marketing, sponsorships and affiliate commission expenses ($1.13
million), merchant fees ($867,000), and R&D and Regulatory ($510,000), partially
offset by increase in stock compensation ($287,000) as well as depreciation and
amortization ($862,000).



Excluding non-cash depreciation, intangible amortization, and non-cash stock
expenses, we reduced our adjusted operating expenses from $12.7 million to $8.8
million for the three months ended June 30, 2021 and June 30, 2022 respectively
and from $34.1 million to $29.2  million the nine months ended June 30, 2021 and
June 30, 2022 respectively.



While our goal is to continue to improve year-over-year performance, management
is also very much focused on improving the sequential performance and cash flow
of the business.  Excluding the stock compensation expense reversal of
$1,485,142 related to forfeited RSUs and stock options, sequentially we reduced
our expenses by $1.68 million. We reduced marketing expense by over $1.0 million
while increasing traffic to our websites.  Marketing costs will continue to come
down during the fourth quarter as we rationalize expiring influencer contracts
and focus on the most profitable customer acquisition and retention activities.
 In the third quarter of 2022, we took further steps to reduce our overall
headcount, including the outsourcing of our production facility, resulting in a
reduction of of 16 positions (105 employees by June 30, 2022). These steps
coupled with the full quarter benefit of reductions during the second quarter of
fiscal 2022 resulted in over $608,000 in sequential payroll cost savings.  Since
the reductions occurred over the course of the quarter, we expect to realize
additional savings during the fourth quarter of fiscal 2022 as we benefit from a
full quarter of savings. We are active in working to rightsize our corporate
office and warehouse and believe significant additional savings exist should we
be successful in our efforts.   We continue to pursue all avenues that will
help lower our costs while maintaining our quality, efficacy and service for our
customers; position us for revenue growth; and promote a culture of performance
and success.



Corporate overhead



Included in our consolidated operating expenses are expenses associated with our
corporate overhead which are not allocated to the operating business unit,
including (i) staff related expenses; (ii) accounting and legal expenses; (iii)
professional outside services; (iv) travel and entertainment expenses; (v) rent;
(vi) business insurance; and (vii) non-cash stock compensation expense.



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The following tables provide information on our approximate corporate overhead for the three and nine months ended June 30, 2022 and 2021:





                                 Three Months       Three Months
                                    Ended              Ended
                                   June 30,           June 30,
                                     2022               2021             Change
Staff related expense           $      288,570     $      432,844     $   (144,274 )
Accounting/Legal expense               195,056            190,199            4,857
Professional outside services          119,330            100,370           18,960
Travel expense                           2,526              6,972           (4,446 )
Business insurance                     167,387            155,838           11,549
Non-cash stock compensation           (938,285 )          959,319       (1,897,604 )
Totals                          $     (165,417 )   $    1,845,542     $ (2,010,959 )




                                Nine Months      Nine Months
                                   Ended            Ended
                                  June 30,         June 30,
                                    2022             2021            Change
Staff related expense           $    917,144     $  1,283,240     $   (366,096 )
Accounting/legal expense             578,356          655,939          (77,584 )
Professional outside services        282,030          272,055            9,975
Travel expense                         3,933            6,974           (3,041 )
Business insurance                   530,742          425,704          105,038
Non-cash stock compensation          851,517        2,049,326       (1,197,809 )
Totals                          $  3,163,721     $  4,693,238     $ (1,529,517 )

Excluding the $1,485,142 contra-expense for stock compensation related to forfeited RSUs and stock options, our corporate operating expenses are down quarter over quarter and year over year as a result of our ongoing efforts to reduce our cost structure across the board.

The corporate operating expenses are primarily related to the ongoing public company related activities.





Therapeutics Overhead



Included in our consolidated operating expenses are expenses associated with
Therapeutics including staff related expenses and R&D and regulatory expenses.
The Therapeutic operating expenses include research and development activities
for therapeutic applications.


The following tables provide information on our approximate corporate overhead for the three and nine months ended June 30, 2022 and 2021:





                            Three Months       Three Months
                               Ended              Ended
                              June 30,           June 30,
                                2022               2021            Change
Staff related expense      $       80,346     $       90,041     $   (9,695 )
Accounting/legal expense            3,119     $            -          3,119
R&D and Regulatory                112,364            615,497       (503,133 )
Totals                     $      195,829     $      705,538     $ (509,709 )




                            Nine Months       Nine Months
                               Ended             Ended
                             June 30,          June 30,
                               2022              2021            Change
Staff related expense      $     251,787     $      90,041     $  161,746
Accounting/legal expense           3,119     $           -          3,119
R&D and Regulatory               482,579           615,497       (132,918 )
Totals                     $     737,485     $     705,538     $   31,947




The Therapeutic operating expenses include research and development activities
for therapeutic applications.  This division was formed during the third quarter
of fiscal 2021. Our human and pet clinical studies remain underway and we
anticipate initial results during the fourth quarter of 2022 and the first
quarter of 2023.



Goodwill Impairment



We  had goodwill at December 31, 2021 of $56,670,970. We perform a Step 0
goodwill impairment analysis annually following the steps laid out in ASC
350-20-35-3C. Our annual impairment analysis includes a qualitative assessment
to determine if it is necessary to perform the quantitative impairment test. In
performing a qualitative assessment, we review events and circumstances that
could affect the significant inputs used to determine if the fair value is less
than the carrying value of goodwill. From time to time we also evaluate goodwill
impairment on a quarterly basis if any triggering events have occurred that
would require such analysis. For the three months ended December 31, 2021, we
performed a Step 0 goodwill impairment analysis on consolidated goodwill and
determined that a triggering event had occurred to necessitate performing the
quantitative impairment test. After performing the quantitative impairment test
in accordance with ASC 350-20-35-3C, we determined that goodwill was impaired by
$13,898,285. We recorded this impairment to reduce total goodwill on its
condensed consolidated balance sheets and has recorded the corresponding
impairment expense on its condensed consolidated statement of operations as of
December 31, 2021. We performed the same analysis as of June 30, 2022 and
determined that goodwill was impaired by $30,776,436. We has recorded this
impairment to reduce total goodwill on its condensed consolidated balance sheets
and has recorded the corresponding impairment expense on its condensed
consolidated statement of operations as of June 30, 2022.



Other income and other non-operating expenses

We also record income and expenses associated with non-operating items. The material components of those are set forth below.


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Realized and unrealized gain (loss) on marketable and other securities





We value investments in marketable securities at fair value and record a gain or
loss upon sale at each period in realized and unrealized gain (loss) on
marketable securities. For the three months ended June 30, 2022 and 2021, we
recorded $0 and $2,852, respectively, and for the nine months ended June 30,
2022 and 2021 we recorded $(33,350) and $545,562, respectively, including
impairments. The realized loss in 2022 was a result of our shares in Isodiol
being delisted while the realized gain in 2021 was driven by the sale of our
investment in Formula Four Beverages, Inc. that was previously written to zero
in the prior year based on prior information related to the company's
performance and COVID-19 impacts.



Restructuring expenses


During the quarter the Company entered into a separating agreement with its former CEO. The Company booked a onetime restructuring charge of $602,000 related to the cash payments required by separation agreement. This expense was booked as outside of operating expenses and included in a one of our other expenses outside of operating income.

Gain on the sale of assets

As mentioned in Note 2, the Company sold it manufacturing assets during the quarter for a total value of $1.8 million. The Company realized a net book gain of $88,000 after the net depreciated value and expenses associated with the sale.

Decrease in contingent liability





As described in Note 6 to the notes to the consolidated financial statements
appearing elsewhere in this report, the earn-out provision for the Earnout
Shares is accounted for and recorded as a contingent liability with increases in
the liability recorded as non-cash other expense and decreases in the liability
recorded as non- cash other income. The value of the non-cash contingent
liability was $702,000 at June 30, 2022, as compared to $16,200,000 at September
30, 2021, respectively. First quarter adjustment to the the contingent liability
comprised of $366,841 associated with the decrease of the value of the Third
Marking Period shares prior to their issuance in December 2021, while the
remaining $5,329,159 is associated with the decrease in the remaining contingent
shares as of December 31, 2021. Second  quarter adjustment to the contingent
liability comprised of $41,916 associated with the decrease of the value of the
Third Marking Period shares prior to their issuance in March 2022, while the
remaining $246,915 is associated with the decrease in the remaining contingent
shares as of March 31, 2022.During the third quarter of fiscal 2022 we had a
decrease in value of $1,943,000 to the contingent liability which is recorded as
other income in our consolidated statement of operations for the third quarter
of fiscal year 2022. The decrease in value is comprised of $90,792 associated
with an increase of the value of the Fourth Marking Period shares prior to their
issuance in May 2022, while the remaining $1,839,2072 is associated with the
decrease in the remaining contingent shares as of June 30, 2022. We utilize both
a market approach and a Monte Carlo simulation in valuing the contingent
liability and a key input in both of those methods is the stock price. The main
driver of the change in the value of the contingent liability was the decrease
of our common stock price, which was $0.44 at June 30, 2022 as compared to $2.08
at September 30, 2021. We expect to continue to record changes in the non-cash
contingent liability through the balance of the earnout period.



As described in Note 6 to the notes to the consolidated financial statements
appearing elsewhere in the report, the earn-out provision for the Twenty Two
Earnout Shares is accounted for and recorded as a contingent liability with
increases in the liability recorded as non-cash other expense and decreases in
the liability recorded as non-cash other income. The value of the non-cash
contingent liability was $0 at June 30, 2022 as compared to $416,000 at
September 30, 2021 respectively.



Liquidity and Capital Resources





We had cash and cash equivalents on hand of $9,553,670 and working capital of
$14,133,054 at June 30, 2022 as compared to cash and cash equivalents on hand of
$26,411,424 and working capital of $29,595,214 at September 30, 2021. Our
current assets decreased approximately 45.6% at June 30, 2022 from September 30,
2021, which is primarily attributable to a decrease in cash used to fund
operations. Our current liabilities decreased by 17.2% at June 30, 2022 from
September 30, 2021, and is primarily attributable to decreases in accounts
payable and accrued expenses.



During the three and nine months ended June 30, 2022 we used cash primarily to fund our operations.





We do not have any commitments for capital expenditures. We have a commitment
for cumulative cash dividends at an annual rate of 8% payable monthly in arrears
for the prior month to our preferred shareholders. We have multiple endorsement
or sponsorship agreements for varying time periods up through December 2022 and
provide for financial commitments from the Company based on
performance/participation (see Note 11 Commitments and Contingencies).



While the Company is taking strong action and believes that it can execute it's
strategy and path to profitability within it's balance sheet, and in its ability
to raise additional funds, there can be no assurances to that effect. The
Company's working capital position may not be sufficient to support the
Company's daily operations for the twelve months subsequent to the issuance of
these quarterly financial statements. The Company's ability to continue as a
going concern is dependent upon its ability to improve profitability and the
ability to acquire additional funding. These and other factors raise potential
concern about the Company's ability to continue as a going concern within twelve
months after the date that the quarterly financial statements are issued. These
financial statements do not include any adjustments to reflect the possible
future effects on the recoverability and classification of assets or the amounts
and classification of liabilities that may result in the Company not being able
to continue as a going concern



Our goal from a liquidity perspective is to use operating cash flows to fund day
to day operations and we have not met this goal as cash flow from operations has
been a net use of $3.7 million and $4.6 million (excluding the reclassification
of $939,826 of the SBA loan to short term liabilities) for the three months
ended June 30, 2022 and 2021, respectively and $16.8 million and $8.3 million
for the nine months ended June 30, 2022 and 2021, respectively. Management
believes the quarterly cash consumption will continue to improve in subsequent
quarters and we have sufficient capital to execute our plan to profitability.









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  Table of Contents



Adjusted EBITDA



Adjusted EBITDA for the three and nine months ended June 30, 2022 and June 30,
2021 is as follows:



                                         Three months         Three months       Nine Months        Nine Months
                                            Ended                 Ended             Ended              Ended
                                           June 30,             June 30,           June 30,          June 30,
                                             2022                 2021               2022              2021
(Unaudited)

GAAP (loss) from operations           $      (33,126,659 )    $  (6,675,620 )   $  (63,283,120 )   $ (12,603,288 )
Adjustments:
Depreciation & Amortization                      435,910            246,533          1,377,361           719,856
Employee and director stock
compensation (1)                               (938,285)            959,319            851,517         2,049,326
Other non-cash stock compensation
for services (2)                                       -             28,650                  -            97,721
Inventory adjustment(3)                                -             50,000            878,142            50,000
Write down of legacy accounts
receivable (4)                                         -                  -                  -                 -
Impairment of Goodwill and other
intangible assets (5)                         30,776,436                            48,805,436                 -
Accrual for severance                            107,261                  -            129,761           703,022
Accrual / expenses for
discretionary bonus                                    -            150,000            150,000           450,000
Non-GAAP adjusted (loss) from
operations                            $       (2,745,337 )    $  (5,241,118 )   $ (11,090,9031 )   $  (8,533,363 )



(1) Represents non-cash expense related to options, warrants, restricted stock
expenses that have been amortized during the period.
(2) Represents non-cash expense related to options, warrants, restricted stock
expenses that have been amortized during the period.
(3) Represents an operating expense related to inventory loss related to
regulatory changes impacting labels and packaging and obsolete/expired
inventory.
(4) Write down of legacy accounts receivable.
(5) Represents non-cash goodwill impairment of $13,744,000 and impairment of
the cbdMD trademark of $4,285,000.




Adjusted EBITDA for the quarter ending June 2022 improved by over $2.5 million
over prior year as a result of over $4.0 million in improvement operating costs
that were partially offset by a reduction in revenue and corresponding gross
profit. Year to date Adjusted EBITDA declined by $2.5 million mostly related to
a reduction in gross profit that was partially offset by reduction in operating
costs.  This is the fourth consecutive quarter of Adjusted EBITDA improvement
and a $1 million improvement over the prior sequential quarter.  Management
expects continuous improvement in future quarters as a result of ongoing
improvements in operating costs and improving revenue.



Critical accounting policies



The preparation of financial statements and related disclosures in conformity
with US GAAP and our discussion and analysis of our financial condition and
operating results require our management to make judgments, assumptions and
estimates that affect the amounts reported in our consolidated financial
statements and accompanying notes. Note 1, "Organization and Summary of
Significant Accounting Policies," of the Notes to our consolidated financial
statements appearing elsewhere in this report describes the significant
accounting policies and methods used in the preparation of our consolidated
financial statements. Management bases its estimates on historical experience
and on various other assumptions it believes to be reasonable under the
circumstances, the results of which form the basis for making judgments about
the carrying values of assets and liabilities. Actual results may differ from
these estimates, and such differences may be material.



Please see Part II, Item 7 - Critical Accounting Policies appearing in our 2021
10-K for the critical accounting policies we believe involve the more
significant judgments and estimates used in the preparation of our consolidated
financial statements and are the most critical to aid you in fully understanding
and evaluating our reported financial results. Management considers these
policies critical because they are both important to the portrayal of our
financial condition and operating results, and they require management to make
judgments and estimates about inherently uncertain matters.



Recent accounting pronouncements





Please see Note 1 - Organization and Summary of Significant Accounting Policies
appearing in the consolidated financial statements included in this report for
information on accounting pronouncements.



Off balance sheet arrangements





As of the date of this report, we have no undisclosed off-balance sheet
arrangements that have or are reasonably likely to have a current or future
effect on our financial condition, changes in financial condition, revenues or
expenses, results of operations, liquidity, capital expenditures or capital
resources that are material to investors. The term "off-balance sheet
arrangement" generally means any transaction, agreement or other contractual
arrangement to which an entity unconsolidated with us is a party, under which we
have any obligation arising under a guarantee contract, derivative instrument or
variable interest or a retained or contingent interest in assets transferred to
such entity or similar arrangement that serves as credit, liquidity or market
risk support for such assets.

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