INVESTOR PRESENTATION
February 2020
DISCLAIMER
AND NOTES
BY ACCESSING THIS PRESENTATION YOU AGREE TO THE FOLLOWING RESTRICTIONS
This document and the presentation to which it relates is intended for information only, does not constitute a prospectus or similar document and should not be treated as investment advice. It is not intended and should not be construed as an offer for sale, or as a solicitation of an offer to purchase or subscribe to, any securities in any jurisdiction. Neither this presentation nor anything contained therein shall form the basis of, or be relied upon in connection with, any commitment or contract whatsoever. This presentation may not, at any time, be reproduced, distributed or published (in whole or in part) without prior written consent of CECONOMY AG ("CECONOMY").
Historical financial or operative information contained in this presentation, if not taken or derived from our accounting records or our management reporting or unless otherwise stated, is taken or derived from the unaudited combined financial statements of CECONOMY for the respective period and not from the consolidated (interim) financial statements of the former METRO Group. The combined financial statements of CECONOMY have not been audited and may also deviate substantially from
(segmental or other) information in the consolidated financial statements of the former METRO Group and, thus, may not be fully comparable to such financial statements. Historical information contained in this presentation which is not taken or derived from the unaudited combined financial statements is mostly based on or derived from the consolidated (interim) financial statements for the respective period. Financial information with respect to the business of MediaMarktSaturn Retail Group is particularly based on or derived from the segment reporting contained in these financial statements. In addition, the historical financial and operative information included in this presentation is not necessarily indicative for the operational results, the financial position and/or the cash flow of the CECONOMY business on a stand-alone basis neither in the past nor in the future and may, in particular, deviate from any historical financial information based on corresponding combined financial statements with respect to the CECONOMY business. Given the aforementioned uncertainties, readers are cautioned not to place undue reliance on any of this information. No representation or warranty is given and no liability is assumed by CECONOMY, express or implied, as to the accuracy, correctness or completeness of the information contained in this presentation. All numbers shown are before special items, unless otherwise stated. All amounts are stated in million euros (€ million) unless otherwise indicated. Amounts below €0.5 million are rounded and reported as 0. Rounding differences may occur.
This presentation contains certain supplemental financial or operative measures that are not calculated in accordance with IFRS and are therefore considered as non-IFRS measures. We believe that such non-IFRS measures used, when considered in conjunction with (but not in lieu of) other measures that are computed in accordance with IFRS, enhance the understanding of
our business, results of operations, financial position or cash flows. There are, however, material limitations associated with the use of non-IFRS measures including (without limitation) the limitations inherent in the determination of relevant adjustments. The non-IFRS measures used by us may differ from, and not be comparable to, similarly-titled measures used by other companies.
To the extent that statements in this presentation do not relate to historical or current facts they constitute forward-looking statements. All forward-looking statements herein are based on certain estimates, expectations and assumptions at the time of publication of this presentation and there can be no assurance that these estimates, expectations and assumptions are or will prove to be accurate. Furthermore, the forward-looking statements are subject to risks and uncertainties including (without limitation) future market and economic conditions, the behaviour of other market participants, investments in innovative sales formats, expansion in online and multichannel sales activities, integration of acquired businesses and achievement of anticipated cost savings and productivity gains, and the actions of public authorities and other third parties, many of which are beyond our control, that could cause actual results, performance or financial position to differ materially from any future results, performance or financial position expressed or implied in this presentation. Accordingly, no representation or warranty (express or implied) is given that such forward-looking statements, including the underlying estimates, expectations and assumptions, are correct or complete. Readers are cautioned not to place reliance on these forward-looking statements.
Investor Presentation | Public | February 2020 | // 2 |
Disclaimer and Notes (cont'd)
We do not undertake any obligation to publicly update any forward-looking statements or to conform them to events or circumstances after the date of this presentation. This presentation contains forecasts, statistics, data and other information relating to markets, market sizes, market shares, market positions and other industry data on the Company's business and markets (together the "market data") provided by third party sources as interpreted by us. This market data is, in part, derived from published research and additional market studies prepared primarily as a research tool and reflects estimates of market conditions based on research methodologies including primary research, secondary sources and econometric modelling. We want to point out that part of the market data used has been collected in the framework of a market survey carried out as a panel observation. The panel is a regular survey monitoring sales of specific products and product categories, using a range of distribution channels including internet, retail outlets (e.g. high street, mail order) and companies (e.g. resellers). The market data does not represent actual sales figures globally or in any given country; rather, the market data represents a statistical projection of sales in a given territory and is subject to the limitations of statistical error and adjustments at any time (e.g. reworks, changes in panel structure). The representativeness of the market data may be impacted by factors such as product categorisation, channel distribution and supplier universe identification and statistical sampling and extrapolation methodologies. The market data presented is based on statistical methods and extrapolation. In addition, market research data and trend information as interpreted or used by
CECONOMY is based on certain estimates and assumptions and there can be no assurance that these estimates and assumptions as well as any interpretation of the relevant information by CECONOMY are accurate. The market research institutes which data CECONOMY used as basis for this presentation are neither registered broker dealers nor financial advisors and the permitted use of any market research data does not constitute financial advise or recommendations.
CECONOMY operates, in part, in industries and channels for which it is difficult to obtain precise market data. Such market data should therefore be considered with caution and not be solely relied on as market studies are often based on information and assumptions that may be inaccurate or inappropriate, and their methodology is inherently predictive and speculative. We have no reason to believe that such information is false or misleading or that any material fact has been omitted that would render such information false or misleading. Our own estimates have not been checked or verified externally. They may differ from estimates made by competitors of our group or from future studies conducted by market research institutes or other independent sources. Information prepared by third parties has not been independently verified by us or any other party.
Therefore you acknowledge that the market data presented is based on statistical methods and extrapolation and so due to the nature of such data no guarantee for completeness and accuracy can be given by us or any third party. Neither we nor any third party, including those third parties whose data is cited in this
presentation, warrant that the data collected, processed and analysed by it in accordance with the rules and methods of market and social research, will be able to be used by in a specific way, in particular not in the legal sense of an expert report. It should be noted that all liability for completeness and correctness of the information provided by us or any third party is explicitly excluded. Under no circumstance shall a third party whose data is cited in this presentation be liable for damages incurred through or in connection with your or our interpretation of the provided information. Neither we nor any third party shall be responsible for any loss or damage arising out of your or our use or reliance upon the information contained herein, or for actions of and decisions taken by us, you or any third parties that receive this information. Neither we nor any third party give any representations as to the accuracy of the market data included in this presentation. The third parties whose data is cited in this presentation are neither registered broker-dealers nor financial advisors and the permitted use of any market research data does not constitute financial advice or recommendations.
Investor Presentation | Public | February 2020 | // 3 |
Agenda
01 02 03
CECONOMY | Q1 19/20 & | Operations |
at a glance | Outlook | Update |
CECONOMY at a glance
CECONOMY is Europe's largest Consumer Electronics platform
Shareholder structure
(based on ordinary shares1)
Product category breakdown
Other3
Highlights
Free float
Haniel
Entertainment 4% White
9%Goods
Europe's largest Consumer Electronics platform |
22.7%
47.2%
6.6% 14.3% Meridian
9.1% Stiftung
Beisheim freenet
Sales per segment
Eastern Europe Others 7%
2% | ||||
W. & S. | 32% | 59% | DACH | |
Europe |
23%
Brown 21% | |
Goods | 22% |
21% Telecom
Computer Hardware2 & Accessories
EBIT per Segment (excl. Others)
Eastern Europe
2%
W. & S.
Europe 31%
67% DACH
21.5 €bn of sales, c. 402 €m EBIT in FY 18/19 |
>2.9 €bn online sales and 1.5 €bn Services & |
Solutions sales in FY 18/19 |
Leading position in 7 out of 13 countries |
2 strong brands: MediaMarkt and Saturn |
Multi-channel 1,000+ store network |
Solid financial framework |
Minority investments in Fnac Darty (c. 24%) and |
M.video (c. 15%) |
1Calculated on the basis of the number of voting rights disclosed pursuant to section 40 para. 1 sentence 1 WpHG; 2Telecommunication devices such as iPads without SIM card included; 3Includes in essence Photo&Office equipment.
Investor Presentation | Public | February 2020 | // 6 |
We have a strong set of assets and operate in an attractive market
- Leading multi-channel player for Consumer Electronics
- Differentiated value proposition with Services & Solutions offering
- Large customer base
- Trusted brands
- Strong and trusted partner of suppliers
- Digital opens up new product categories
- Ageing population is increasingly seeking technical support
- Connectivity and product complexity drive rising demand for Services & Solutions
Investor Presentation | Public | February 2020 | // 7 |
Our store network is an asset and integral part of our omni-channel and services strategy
Advantages of CECONOMY's strong physical presence
- Offering customers tangible product experiences
- Showroom for exclusive and high- end products offering suppliers visibility of brands
- Instant in-store repairs of mobile devices
- Personal contact and personalized customer service
- Delivery hubs & pick-up places/return points for online orders
Investor Presentation | Public | February 2020 | // 8 |
Ongoing progress in the Online and Services & Solutions business
Strong Online business | Increasing Services & Solutions business | |||||||||||||||||||||
% of total | 10.6% | 12.1% | 13.7% | % of total | 6.2% | 6.9% | 7.0% | |||||||||||||||
sales | sales | |||||||||||||||||||||
2,300 | 2,592 | 2,935 | 1,344 | 1,478 | 1,498 | |||||||||||||||||
Sales (€m) | Sales (€m) | |||||||||||||||||||||
16/17 | 17/18 | 18/19 | 16/17 | 17/18 | 18/19 | |||||||||||||||||
Growing pick-up rate | Ongoing rightsizing of stores | |||||||||||||||||||||
47% | Number | 996 | 1,022 | 1,042 | ||||||||||||||||||
42% | of stores | |||||||||||||||||||||
40% | ||||||||||||||||||||||
-3% | -3% | |||||||||||||||||||||
In % of | Avg. store | 2,808 | 2,724 | 2,636 | ||||||||||||||||||
orders | ||||||||||||||||||||||
size m² | ||||||||||||||||||||||
16/17 | 17/18 | 18/19 | 16/17 | 17/18 | 18/19 | |||||||||||||||||
Note: Business figures represent the continuing operations of CECONOMY, i.e. excl. the Russian MediaMarkt business. | ||||||||||||||||||||||
Investor Presentation | Public | February 2020 | // 9 |
Our full focus is on the execution of our four strategic initiatives
DIGITAL | SERVICES & | CATEGORY & | ORGANIZATION & | |||
GROWTH | SOLUTIONS | SUPPLY CHAIN | COST STRUCTURE | |||
MANAGEMENT | ||||||
ONGOING | ONGOING | GRADUAL PROGRESS | SHORT TERM |
Investor Presentation | Public | February 2020 | // 10 |
We have accelerated our digital growth efforts
Consolidation of six different webshop platforms to one common IT platform
Significantly improved webshop front-endin Germany and new app with improved user interface
3rd largest webshop in Germany, incl. MediaMarkt and Saturn
Investor Presentation | Public | February 2020 | // 11 |
We have improved our Services & Solutions offering
Harmonized service offering at
SmartBars across all stores
Increasing customer demand for screen protection, ready-to-use and repairs
Tendered, refined & rolled out new insurances & warranties proposition in
Germany
Investor Presentation | Public | February 2020 | // 12 |
Progress on the centralization of our Category and Supply Chain Management is also steadily building
Roll-outof central pricing system in
Germany
Go-liveof category management pilot store including new systems in Spain
Ramp-upof central logistics platform in
Germany and in the Netherlands
Investor Presentation | Public | February 2020 | // 13 |
We have launched a program to reduce complexity and costs, primarily in Germany
Completed staffing of central management team
Streamlining of organizations at CECONOMY and MediaMarktSaturn Holding and Germany
Portfolio solutions for Juke, RMG,
iBood, Greece
1 Incl. 34 €m of expenses booked in Q1 18/19 related to top management changes and incl. non-cash accounting effects.
Reorganization & Efficiency Program
Central Functions | Portfolio | |
Target | Status | |||||||||
Timeframe | 6 - 18 months | |||||||||
Run-rate savings | 110 - 130 €m | |||||||||
Total P&L | 204 - 224 €m | c. 190 €m | ||||||||
expenses1 | ||||||||||
Investor Presentation | Public | February 2020 | // 14 |
Why invest in CECONOMY?
#1 | #2 | #3 | #4 | ||||
CECONOMY IS THE | CECONOMY HAS A | CECONOMY HAS | CECONOMY HAS | ||||
LEADER IN | STRONG | THE POTENTIAL TO | THE POTENTIAL TO | ||||
MULTI-CHANNEL | FINANCIAL PROFILE | INCREASE | LEAD THE RETAIL | ||||
AND SCALE | MARGINS AND | CONSOLIDATION | |||||
FREE CASH FLOW | AND | ||||||
GENERATION | TRANSFORMATION | ||||||
IN THE FUTURE | |||||||
Investor Presentation | Public | February 2020 | // 15 |
Q1 19/20 & Outlook
CECONOMY's Q1 19/20 in a nutshell
Successful Black Friday period, both in-store and online
Solid growth rates in Online and Services & Solutions
Encouraging earnings improvement driven by Services & Solutions and cost optimization, esp. in Germany
Investor Presentation
Christmas business impacted by pull-forward effects due to increasing importance of Black Friday
Adverse macro conditions and intense competition in Southern Europe
Poland still with weak performance
Public | February 2020 | // 17 |
In Q1 we built the foundation for a sound financial year 19/20
-0.5% | 289 €m |
Sales change yoy | Adj. EBIT1,2 | |||||||
adjusted for fx-effects and | excl. associates3 | |||||||
portfolio changes | +20 €m vs. PY | |||||||
Note: 1 Adjusted EBIT before non-recurring earnings effects in connection with the reorganization and efficiency program and portfolio changes. 2 Incl. IFRS 16. 3 Companies accounted for using the equity method | ||||||||
Investor Presentation | Public | February 2020 | // 18 |
We continued the success of last year and built again a profitable Black Friday
Centrally prepared and orchestrated | New MediaMarkt web platform handling | ||
campaign concepts for entire group supported | double traffic, improved delivery performance | ||
by professional toolkit | and improved availability of offers | ||
Cross-selling of bundles, focus on services & solutions and higher margin product mix
Strong campaigns with focus on services, early access for MediaMarkt club members and Saturn card holders
Investor Presentation | Public | February 2020 | // 19 |
After an already strong prior year, we generated solid double-digit sales growth rates in-store and online
+1,000k +15%
More items sold during 5-day Black | More online shoppers visited our |
Friday period vs. PY | websites vs. PY |
+2%
More customers visited our stores vs. PY
Note: Figures for 5-dayBlack Fridayperiod including Thursday to Cyber Monday compared to the comparable prior-yearperiod. Figures excluding Greek MediaMarkt business (portfolio adjustment).
Investor Presentation | Public | February 2020 | // 20 |
Attractive bundles increased attachment rates during Black Friday, driving smartphone, computer hardware and GSM accessories sales
Countries were well prepared to meet high stationary and online traffic (e.g. partly pre-configuratedReady-To-Use items)
Many campaign products were offered as "Ready-To-Use"bundles which supported particularly smartphone and computer hardware sales
GSM accessories with very good development due to good attachment rate
Ready-To-Use
Ready-To-Usenotebooks Screen
smartphonesprotections
+61% +60% +68%
Note: Figures for 5-dayBlack Fridayperiod including Thursday to Cyber Monday compared to the comparable prior-yearperiod. Figures excluding Greek MediaMarkt business (portfolio adjustment).
Investor Presentation | Public | February 2020 | // 21 |
Fx- and portfolio adjusted sales1 nearly on prior-year's level (excl. iBood)
Q1 | Total sales | |||||||||
fx- and portfolio adj.1 | ||||||||||
(in €m) | ||||||||||
-0.5% | ||||||||||
-0.8% | ||||||||||
6,879 | 6,821 | |||||||||
Q1 18/19Q1 19/20
Sales by segment
(fx- and portfolio adj.1, yoy change)
11.3% | |||
-0.2% | -2.9% | ||
-8.9% | |||
DACH | W. & S. Europe | E. Europe | Others |
1 Excluding Greek MediaMarkt business (portfolio adjustment).
Q1 Highlights
- Fx- and portfolio adjusted1 sales excl. iBood nearly on PY's level (-0.2%)
- DACH: Germany with strong Black Friday, but offset by softer subsequent Christmas trading; strong performance in Austria and Hungary
- Western & Southern Europe: Spain mainly impacted by shift in campaign plan; Italy impacted by macro environment and competition; Netherlands with declining sales
- Eastern Europe: Turkey with strong double-digit growth; Poland with slight sales decline
- Others: Solid fx-adj. sales increase in Sweden; sales decline due to disposal of iBood
Investor Presentation | Public | February 2020 | // 22 |
Online and Services & Solutions are the key growth drivers
Q1 | Online sales1 |
(in €m) |
+4.3% | ||||||
1,043 | ||||||
1,000 | ||||||
14.7% | in % of sales | 15.4% | ||||
Q1 18/19 | Q1 19/20 |
Services & Solutions sales1
(in €m)
+10.0% | |
339 | 373 |
5.0% | in % of sales | 5.5% | ||
Q1 18/19 | Q1 19/20 |
1 Excluding Greek MediaMarkt business (portfolio adjustment).
Q1 Highlights
- Online1 growth +5.9% excl. iBood
- "Black Friday" campaigns with particularly positive effect on online business
- Online business impacted by high comps (+28%) and shift of campaign planning in Spain
- Strong demand for pick-up option at 47% vs. 44% in the prior-yearperiod
- Double-digitgrowth of SmartBar services: Ready-To-Use,screen protection, in-storerepair
- Positive development of extended warranties and mobile business, while consumer financing business was below PY's level
Investor Presentation | Public | February 2020 | // 23 |
Solid operational EBIT improvement mainly driven by Services & Solutions and cost savings
Q1 Gross margin1,2 (in % of sales) | OPEX1,2,3 (in % of sales) | Q1 Highlights |
-0.1%p. | -0.5%p. | Gross margin with trend improvement, cost | |||
18.4% | 18.3% | 15.3% | 14.8% | savings in PEX and indirect spend | |
DACH: Strong performance in Germany driven | |||||
by Services & Solutions and cost savings | |||||
Q1 18/19 | Q1 19/20 | Q1 18/19 | Q1 19/20 | Western & Southern Europe: Spain and Italy | |
Adj. EBIT1,2 excl. associates (in €m) | impacted by macro environment and | ||||
Q1 18/19 | competition; Netherlands also with declining | ||||
269 | 289 | Q1 19/20 incl. IFRS 16 | result, but with slight trend improvement | ||
247 | |||||
197 | Eastern Europe: Poland with ongoing negative | |||||||
69 | 50 | trend, Turkey benefiting from market growth | ||||||
15 | 7 | |||||||
Others: Severance payment at CECONOMY level | ||||||||
-12 | -15 | |||||||
and slight decline in Sweden | ||||||||
Group | DACH | W. & S. Europe E. Europe | Others4 | |||||
1 Excl. non-recurring earnings effects in connection with the reorganization and efficiency program. 2 Adjusted for portfolio changes 3 Sum of SG&A expensesand Other operating expenses. 4 Incl. consolidation.
Investor Presentation | Public | February 2020 | // 24 |
Reported EBIT benefited predominantly from positive one-time effect related to Greek transaction
Q1 Adj. EBIT1,2 excl. associates to reported EBIT (in €m)
319 | |
-1 | |
30 | |
289 | − Operational result |
Greece | |
− Regular Fnac | |
+ Transaction- | Darty D&A |
related effect | component |
Greece | |
− Expected trailing | |
restructuring | |
expenses |
Adj. EBIT Q1 19/20 | Restructuring-related earnings effects | Other adj. items | Reported EBIT Q1 19/20 |
(portfolio, associates) |
Note: EBIT incl. IFRS 16 effect. 1 Adjusted EBIT excl. associates and non-recurring earnings effects in connection with the reorganization and efficiency program announced on 29 April 2019. 2 Adjusted for portfolio changes.
Investor Presentation | Public | February 2020 | // 25 |
EPS improvement mainly driven by higher earnings and lower tax rate
€m | Q1 2018/19 | Q1 2019/20 | Change |
EBITDA | 291 | 509 | 218 |
EBIT | 234 | 319 | 84 |
Net financial result | 1 | 9 | 8 |
Earnings before taxes | 235 | 327 | 92 |
Income taxes | -88 | -105 | -17 |
Tax rate | 37.4% | 32.0% | -5.3%p. |
Profit or loss for the period | 147 | 222 | 75 |
Non-controlling interest | 40 | 53 | 13 |
Net result | 107 | 170 | 62 |
EPS (in €) | 0.30 | 0.47 | 0.17 |
Note: reported EBIT/DA; EBIT/DA inCY incl. IFRS 16 effect. 1 Before associates, M.video and restructuring-related effects.
Q1 Highlights
- Reported EBITDA includes c. 138 €m IFRS 16 effect
- Reported EBIT includes c. 2 €m IFRS 16 effect
- Reported earnings in CY include positive effect related to Greek transaction; PY impacted by expenses for restructuring and management changes
- Net financial result benefited from payment of M.video dividend in the amount of 13 €m
- Tax rate improved to 32% mainly due to non- taxable gain related to Greek transaction; underlying tax rate1 at 38%
- EPS increased by 0.17 € yoy
Investor Presentation | Public | February 2020 | // 26 |
Adjusted Free Cash Flow below prior-year's level mainly due to restructuring-related cash outflows and higher cash taxes
Q1 2019/20: Free Cash Flow (in €m) | Q1 Highlights |
1,119 | 1,421 | Change in NWC improved slightly due to | ||||||
-29 | 1,272 | |||||||
-105 | -74 | higher increase in trade payables, mainly | ||||||
-149 | ||||||||
resulting from higher starting point as of 30 | ||||||||
509 | September 2018 | |||||||
EBITDA | NWC | Tax | Other | Cash | FCF | Lease | Lease | Cash tax payments in prior-year period |
investments | repaym. | adj. FCF1 | benefited from tax optimization in FY 17/18 |
2018/19: Free Cash Flow (in €m) | Other OCF Q1 19/20 mainly impacted by | ||||||||||||
1,099 | 61 | 1,394 | 1,393 | restructuring-related cash outflows and reversal | |||||||||
-4 | -52 | -1 | of non-cash effects related to Greek transaction | ||||||||||
291 | Other OCF Q1 18/19 lower trade tax | ||||||||||||
receivables and the settlement of receivables in | |||||||||||||
connection with Russia transaction turn into | |||||||||||||
EBITDA | NWC2 | Tax | Other | Cash | FCF | Lease | Lease | ||||||
tough comparison base this year | |||||||||||||
investments | repaym. | adj. FCF1 |
1 Lease adjusted free cash flow subtracts the repayment of lease liabilities for better FCF comparability under IFRS 16 2 Prior-yearadjustments due to changes in presentation and definition.
Investor Presentation | Public | February 2020 | // 27 |
Outlook for FY 19/20 confirmed
- Adjusted for portfolio changes
- Excluding non-recurring earnings effects in connection with the reorganization and efficiency program announced on 29 April 2019
FY 19/20 | thereof IFRS 16 | ||
incl. IFRS 16 | effect | ||
Fx-adjusted sales | Slight increase | ||
EBIT (excl. associates) | 445 - 475 €m | 5 - 15 €m |
Investor Presentation | Public | February 2020 | // 28 |
Operations Update
In 2018/19 we prepared for sustainable success
1 | Leadership team established and new critical competencies on-boarded | |
2 | Leaner organization and a more competitive cost structure, especially in Germany | |
3 | Faster decision-makingprocesses due to clearer responsibilities | |
4 | Clear focus on consistently transforming our business | |
5 | Progress across all four strategic initiatives and acceleration | |||||||||||
Investor Presentation | Public | February 2020 | // 30 |
2019/20: Ongoing implementation of the strategic initiatives
CUSTOMER-CENTRICOMNI-CHANNEL BUSINESS MODEL
DIGITAL | SERVICES & | CATEGORY & | ||||||
GROWTH | SOLUTIONS | SUPPLY CHAIN | ||||||
MANAGEMENT | ||||||||
Improve online/omni-channel | Improve attachment rates, | Deploy Category Management | ||||||
conversion, growth, margins | ||||||||
ramp-up existing services and | and central planning globally, | |||||||
(e.g. online services) and | ||||||||
extend services portfolio | and improve last mile delivery | |||||||
customer retention | ||||||||
ORGANIZATION & COST STRUCTURE
Reduce overall costs,
implement harmonized
organizational structures and
optimize store portfolio
Investor Presentation | Public | February 2020 | // 31 |
Digital Growth: Ongoing improvements of our platforms enabling a better omni-channel customer journey
New webshop
platform
Assisted
selling
Market
place
State of the art platform for faster responsiveness and improved customer experience; go-live in Germany in November '19 and roll-out in other countries to follow
Digitizing our sales colleagues with a new app to improve processes, efficiency & customer satisfaction by combination of store & online assortment
Enabling us to broaden our assortment, increase the number of online SKUs and improve product availability; go-livein Germany in May 2020 expected
Investor Presentation | Public | February 2020 | // 32 |
Services & Solutions: Focus on achieving best-in-class attachment rates in all countries
Insurances & | Further ramp-up and roll-out of standardized customer | |
Warranties | proposition to strengthen customer relationships | |
SmartBars | Group-wide full utilization of SmartBars potential with | |
harmonized offerings of three core services | ||
Subscription | Drive recurring revenue models through own billing | |
models | platform for e.g. security software | |
Investor Presentation | Public | February 2020 | // 33 |
Centralization of procurement volumes on track; pricing and category management with gradual progress
Ramp-up of central negotiated purchasing in 2019 in Germany
(in % of purchasing volume)
100% | ||||||||
~70% | ||||||||
0% Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov |
Current focus
- Ramp-upof centrally negotiated procurement volume in Germany, Spain, Italy and the Netherlands on track
- Better control of margins & reliable price promises across all channels through pricing cockpit & simulator in all key countries
- Implementation of state-of-the-artIT-system for Forecasting & Replenishment to improve product availability
- Implementation of automated Digital Floor & Shelf- Planning for creating store layouts based on local customer preferences to rationalize selling space
Investor Presentation | Public | February 2020 | // 34 |
Logistics will build on centralization and national distribution centres
Transforming our supply chain into an omni-channel logistics network …
… based on central platforms
- Central platforms in the Netherlands, Italy and Spain as well as pilot in Germany (Erfurt) already established
- Central platform for Germany (Göttingen) starts in autumn 2020
- Omni-channellogistics operations go-livefor Benelux and Iberia in 2020
Central platform established
Central platform pilot
Central platform planned
Cross dock established
Percentage of supply replenished via centralized distribution (non-2MH)
ES |
TR |
SE |
IT |
NL |
HU |
DE |
Investor Presentation | Public | February 2020 | // 35 |
Summary
FOCUS | EXECUTE |
FIXING | TRANSFORMING |
THE BASICS | THE BUSINESS |
Laying the | Changing into a |
foundation for a | customer-centric |
sustainable future | business model |
We focus on our omni-channel business model
and want to be customers' first choice
Investor Presentation | Public | February 2020 | // 36 |
26 MARCH 2020
10 AM - 2 PM
STRATEGY
UPDATE
CECONOMY HQ DÜSSELDORF
Back-up
Sales & number of stores by country
Sales (€m) | |||
FY 17/18 | FY 18/19 | ||
Germany | 10,340 | 10,472 | |
Austria | 1,161 | 1,150 | |
Switzerland | 569 | 578 | |
Hungary | 340 | 364 | |
DACH | 12,410 | 12,565 | |
Belgium | 701 | 697 | |
Greece | 186 | 193 | |
Italy | 2,096 | 2,157 | |
Luxembourg | 65 | 65 | |
Netherlands | 1,581 | 1,495 | |
Portugal | 146 | 151 | |
Spain | 2,002 | 2,050 | |
Western/S. Europe | 6,777 | 6,807 | |
Poland | 1,037 | 970 | |
Turkey | 651 | 596 | |
Eastern Europe | 1,689 | 1,567 | |
Sweden | 462 | 439 | |
Others | 542 | 516 | |
CECONOMY | 21,418 | 21,455 |
Number of Stores | |||
30/09/2018 | Openings | Closures | 30/09/2019 |
432 | 2 | -3 | 431 |
52 | - | - | 52 |
27 | - | -1 | 26 |
24 | 8 | - | 32 |
535 | 10 | -4 | 541 |
29 | - | -2 | 27 |
12 | - | - | 12 |
115 | 2 | - | 117 |
2 | - | - | 2 |
49 | - | - | 49 |
10 | - | - | 10 |
85 | 3 | - | 88 |
302 | 5 | -2 | 305 |
86 | 5 | -1 | 90 |
71 | 8 | -1 | 78 |
157 | 13 | -2 | 168 |
28 | - | - | 28 |
28 | - | - | 28 |
1,022 | 28 | -8 | 1,042 |
Investor Presentation | Public | February 2020 | // 39 |
Store network as of 31 December 2019
30/09/2019 | Openings | Closures | 31/12/2019 | |
Germany | 431 | - | -2 | 429 |
Austria | 52 | - | - | 52 |
Switzerland | 26 | - | - | 26 |
Hungary | 32 | - | - | 32 |
DACH | 541 | - | -2 | 539 |
Belgium | 27 | - | - | 27 |
Greece | 12 | - | -12 | 0 |
Italy | 117 | - | - | 117 |
Luxembourg | 2 | - | - | 2 |
Netherlands | 49 | 1 | - | 50 |
Portugal | 10 | - | - | 10 |
Spain | 88 | - | - | 88 |
Western/S. Europe | 305 | 1 | -12 | 294 |
Poland | 90 | - | - | 90 |
Turkey | 78 | - | - | 78 |
Eastern Europe | 168 | - | - | 168 |
Sweden | 28 | - | - | 28 |
Others | 28 | - | - | 28 |
CECONOMY | 1,042 | 1 | -14 | 1,029 |
Highlights
- Selective expansion with 1 store opening in the Netherlands
- 2 store closures in Germany
- Average store size reduced by c. -1%to 2,622 sqm since September 2019, mainly due to further store rightsizings and store closures
Investor Presentation | Public | February 2020 | // 40 |
Net Working Capital1
€m | 30/09/2018 | 31/12/2018 | Change | 30/09/2019 | 31/12/2019 | Change |
Inventories | 2,480 | 3,229 | 749 | 2,548 | 3,348 | 801 |
Trade receivables and other receivables | 610 | 579 | -32 | 455 | 543 | 87 |
Receivables due from suppliers | 1,241 | 1,789 | 549 | 1,295 | 1,851 | 556 |
Trade payables and other payables | -5,745 | -8,136 | -2,391 | -5,321 | -7,857 | -2,536 |
Net Working Capital | -1,415 | -2,539 | -1,124 | -1,023 | -2,115 | -1,092 |
1 Prior year adjustments due to changes in presentation and definition
Investor Presentation | Public | February 2020 | // 41 |
New simplified NWC definition as of Q1 2019/20 with all items easily readable from balance sheet positions
Old NWC definition
New NWC definition
Assets
Liabilities
Inventories | |||
Receivables due from suppliers | |||
Trade receivables | |||
Receivables from credit cards | |||
REMOVED1 | |||
Advance payments on inventories | |||
REMOVED2 | |||
Trade payables | |||
Liabilities to customers
Deferred revenues from vouchers and customer loyalty programmes
Provisions for customer loyalty programmes and rights of return
Prepayments received on orders
Without liabilities for rights of return
Inventories
Receivables due from suppliers
Trade receivables and other receivables
Contract assets | |
NEW |
Trade payables and other liabilities
Deferred revenues from | |
warranty extension | NEW |
Contract liabilities | |
NEW |
1 Reclassified as Cash and cash equivalent due to similar character 2 Removed due to non-material amount
Investor Presentation | Public | February 2020 | // 42 |
Comparison of new vs old NWC definitions
€m | 30/09/2018 | 30/09/2019 | ||
Inventories | 2,480 | 2,548 | ||
Trade receivables and similar claims | 613 | 417 | ||
Receivables due from suppliers | 1,239 | 1,295 | ||
Receivables from credit cards | 71 | 51 | ||
Old | Advance payments on inventories | 0 | 1 | |
Trade payables and similar payables | -5,277 | -4,914 | ||
Liabilities to customers | -45 | -13 | ||
Deferred revenues from vouchers and customer loyalty programmes | -137 | -133 | ||
Provisions for customer loyalty programmes and rights of return | -23 | -22 | ||
Prepayments received on orders | -46 | -45 | ||
Net Working Capital | -1,125 | -815 | ||
€m | 30/09/2018 | 30/09/2019 | ||
New | Inventories | 2,480 | 2,548 | |
Trade receivables and other receivables | 610 | 455 | ||
Receivables due from suppliers | 1,241 | 1,295 | ||
Trade payables and other payables | -5,745 | -5,321 | ||
Net Working Capital | -1,415 | -1,023 |
- NWC becomes easily readable from balance sheet positions
- New definition ensures completeness of NWC positions
- Due to revised disclosure under new definition, NWC is more negative than under old definition
- Redefinition has no economic impact
Investor Presentation | Public | February 2020 | // 43 |
IFRS 16 effects on EBITDA and EBIT in Q1 19/20
Adjusted EBITDA1,2 | Adjusted EBITDA1,2 | IFRS 16 effect | ||
including IFRS 16 | ||||
€m | Q1 18/19 | Q1 19/20 | Q1 19/20 | |
DACH | 228 | 356 | 80 | |
Western/Southern Europe | 87 | 111 | 44 | |
Eastern Europe | 20 | 23 | 12 | |
Others3 | -11 | -11 | 2 | |
Total | 325 | 479 | 138 | |
Adjusted EBIT1,2 | Adjusted EBIT1,2 | IFRS 16 effect | ||
including IFRS 16 | ||||
€m | Q1 18/19 | Q1 19/20 | Q1 19/20 | |
DACH | 197 | 247 | 1 | |
Western/Southern Europe | 69 | 50 | 0 | |
Eastern Europe | 15 | 7 | 1 | |
Others3 | -12 | -15 | -1 | |
Total | 269 | 289 | 2 |
1 Adjusted EBIT/DA excl. associates and non-recurring earnings effects in connection with the reorganization and efficiency program announced on 29 April 2019. 2 Adjusted for portfolio changes 3 Including consolidation.
Investor Presentation | Public | February 2020 | // 44 |
IFRS 16 applied as of 1 October 2019 - estimated P&L impact in FY 19/20
ESTIMATED | |||
EFFECT 1 | |||
Leasing expenses | Decrease by 525-565 €m as leasing expenses are recognized as D&A and interest cost | ||
EBITDA | Increase by 525-565 | €m equalling the amount of leasing expenses | |
D&A | Increase by 515-555 | €m due to depreciation of capitalized operating lease asset | |
EBIT | Increase by approx. 5-15 €m as lease expense is replaced by D&A and interest | ||
Interest expense | Increase by a low double-digit €m amount due to interest cost component | ||
Earnings before taxes | Reduce by a low single-digit €m amount due to higher interest during first years | ||
1 Estimated effect on financials of FY 19/20 as first year of IFRS 16 application; financial effects based on preliminary and unaudited impact analysis as of 11 November 2019.
Investor Presentation | Public | February 2020 | // 45 |
IFRS 16 applied as of 1 October 2019 - estimated balance sheet and cash flow impact in FY 19/20
ESTIMATED | |||
EFFECT 1 | |||
Assets | Increase by around 2.3 | €bn due to recognition of lease contracts as rights of use assets | |
Liabilities | Increase by around 2.4 | €bn due to recognition of lease contracts as lease liabilities | |
ESTIMATED | ||
EFFECT 1 | ||
Operating CF | Increase by 525-565 €m as leasing expenses shift to financing CF | |
Financing CF | Decrease by 525-565 €m as leasing expenses are recognized as interest and amortization | |
1 Estimated effect on financials of FY 19/20 as first year of IFRS 16 application; financial effects based on preliminary and unaudited impact analysis as of 11 November 2019.
Investor Presentation | Public | February 2020 | // 46 |
Fnac Darty consolidation
FNAC H1 2020 | FNAC H2 2020 | FNAC H1 2021 |
FNAC
H2 2019
CEC Q2 19/20 | CEC Q3 19/20 | CEC Q4 19/20 | CEC Q1 20/21 | CEC Q2 20/21 | CEC Q3 20/21 | ||||||||||||||||
31.12. | 31.03. | 30.06. | 30.09. | 31.12. | 31.03. | 30.06. | |||||||||||||||
2019 | 2020 | 2020 | 2020 | 2020 | 2021 | 2021 |
- Our c.24% stake in Fnac Darty is accounted for as "Investment accounted for using the equity method" on the balance sheet
- The share of Fnac Darty's net income will be reported in our EBITDA and EBIT
- Due to Fnac Darty's semi-annualreporting of net income, we will report our earnings share semi-annuallyin Q2 and Q4
- Our share of dividends, should there be any dividends, will be recognised earnings-neutral in our cash flow statement
Investor Presentation | Public | February 2020 | // 47 |
Store director model as an effective form of incentivisation through 10% share ownership
Store
10 % share | 90 % share | |||
Store director
10 % profit share paid as dividends | Profit Share |
"Chief Customer Officer" | Employment |
No "veto rights" | Rights |
Decisions on special assortment | |
Additional price discounts if needed in light of local competition | |
Creation and conduct of special local marketing campaigns | Operational |
Limited individual purchasing | Rights |
Country organisation
100 % profit booked in EBITDA
Can force resignation of non-performing directors
Strategy
Store layout
Web shop management
Purchasing
Core assortment
Country-wide marketing campaigns
Investor Presentation | Public | February 2020 | // 48 |
Financial calendar and events
Financial calendar
Annual General Meeting
Capital Markets Day
Q2/H1 2019/20 results
Q3/9M 2019/20 results
Q4/FY 2019/20 trading statement
FY 2019/20 results
Upcoming events
Roadshow London
Roadshow Paris
12 February 2020
26 March 2020
14 May 2020
13 August 2020
23 October 2020
15 December 2020
10 February 2020
18 February 2020
Investor Presentation | Public | February 2020 | // 49 |
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Disclaimer
CECONOMY AG published this content on 07 February 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 February 2020 13:57:04 UTC