Chengdu Dreamtoys is principally engaged in the research and development, operation and promotion of trendy cultural products. It has combined blockchain technology, near-field sensing technology, digital interaction and other new digital modules to create a meta-universe IP ecosystem that communicates with digital content. The IP Characters developed by Chengdu Dreamtoys could be used in the production of toys and figures, apparels and virtual images in games. The use of IP Characters in the development of apparel not only increases the variety of the Group's products, but also helps create apparel products that appeal to the younger generation, enabling the Group to explore the younger generation's market and accelerate the expansion in the design, manufacturing and trading of its apparel business. At the same time, the Group is proactively seeking more potential intellectual property rights for the production of apparel with the aim to develop new products, and to achieve the purpose of optimising its product portfolio, thereby laying a solid foundation and enhancing growth momentum for the Group.
The Group is committed to diversifying from its current focus of manufacturing private label women apparels and tap into the men and young adults' markets, with a view to strategically transform itself from women's apparel manufacturer to an all-rounded trendy apparel product manufacturer. The Group has previously announced its proposed change of company name to "
The management of the Group believes that the grant of exclusive right to use the intellectual property rights of animated characters is in line with the Group's overall strategic development blueprint, enabling it to expand its business in the trendy apparel market and enhance its core competitiveness. Looking ahead, the Group is poised to seize the huge opportunities in the global trendy apparel market as it further diversifies its product portfolio in trendy apparel and related products, and bring better investment returns to its shareholders.
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