Cellcom Israel Ltd. announced that on January 5, 2022, the Company's Board of Directors has appointed Mr. Daniel Sapir, as the Company's CEO. Mr. Sapir shall commence his term as CEO at a date to be agreed in the coming days. Mr. Sapir has served as Tikshoov Group CEO since 2012 and as director in various private companies held by the Tikshoov Group.

Prior to that, Mr. Sapir served in various positions as VP of a number of communications companies, including Pelephone Communications Ltd. and Hot Telecom L.P.