The campaign focuses on access to IBD care and treatment as the burden of the condition rises globally1. Widening inequalities and significant variations in access across the globe, and even within countries, is impacting people's experience of IBD care and ultimately their outcomes2.
Through raising awareness of the factors driving these inequalities and potential solutions, the campaign hopes to encourage improved access to a timely diagnosis, high quality care and innovative treatments.
Innovations in treatments, including advances in treatment administration that enable people to access at-home injectable treatment (versus hospital-based treatment), allows people to have an improved quality of life whilst managing their condition3.
In doing so, users are taken on a journey across borders to explore inequalities in IBD at a global scale and how these could be overcome.
Reality TV star
'The Where's CC campaign is really close to my heart. I want to do all I can to ensure everyone is treated as an individual and gets the care they deserve.'
Mr.
'We are committed to tackling inequalities and ensuring a sustainable future for all IBD patients. The Where's CC campaign is our latest step in making this a reality through raising awareness and advocating for change.'
The first instalment of the Where's CC campaign, launched for World IBD Day 2023, focused on age-related inequalities in IBD, and how the challenges that come with the condition can vary at different stages of life.
World IBD Day is an annual awareness campaign led by patient organisations representing over 50 countries on five continents and coordinated by the
ABOUT INFLAMMATORY BOWEL DISEASE (IBD)
IBD is an umbrella term used to describe conditions including Crohn's disease and ulcerative colitis. Collectively, IBD impacts over 10 million people worldwide with incidence rates rapidly increasing across the world5.
IBD is a long-term condition and there may be times when the symptoms are severe, known as a flare-up, and times when there are no or few symptoms, known as remission. Common symptoms of IBD include pain, cramping or swelling in the stomach, episodes of diarrhoea, weight loss and extreme tiredness6. IBD can appear for the first time at any age, however, diagnosis most commonly takes place between the ages of 10 and 405.
Treatment for IBD can be transformative for patients' lives, reducing the impact of the condition on their lives by minimising flare-ups and maintaining remission. In recent years, the increasing availability of new treatments has transformed IBD patient care.
ABOUT 'THE TRAITORS'
'The Traitors' is a British reality TV series involving a group of players who are seemingly focused on a common goal - the 'faithfuls' must eliminate all the 'traitors' from the group.
ABOUT
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