(Alliance News) - Shares in Cellular Goods PLC more than doubled to 1.45 pence in London on Wednesday following the reveal of a product placement deal with cosmetics retailer Sephora.

Cellular Goods PLC is a London-based skincare and wellness company providing consumer products formulated with lab-produced cannabinoids.

Cellular Goods said it has entered into a contract with Paris-based beauty and cosmetics retailer Sephora to make the company's 'Look Better' skincare range available for purchase on Sephora.co.uk from the second half of May.

Chief Executive Darcy Taylor said: "I'm delighted that our products will be going on sale at Sephora.co.uk. The launch bridges the gap between customer awareness and sales by making it easier for customers to purchase our products.

"We're confident that our effective next-generation skincare formulations will appeal to their existing customers and encourage them to try our CBG-powered products."

By Will Neill, Alliance News reporter

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