(Alliance News) - CentralNic Group PLC on Tuesday said it has become a preferred partner of WHMCS, an automation platform for web hosting and domain resellers.

CentralNic is London-based internet services holding company that develops and manages online marketplaces, allowing businesses to buy subscriptions to domain names for websites and email, monetise their websites, and acquire customers online.

As a preferred WHMCS partner, CentralNic Reseller will offer free WHMCS modules to optimise and automate domain name reselling across new domain registrations and domain renewals. WHMCS customers will be able to perform domain transfers across various registrars for business consolidation purposes, CentralNic said.

Web hosting companies that use WHMCS will be able to sell over 1,100 domain names along with their existing hosting and web product portfolios.

"Our clear goal with CentralNic Reseller has been to build the best reseller program that's available in the industry today. And this partnership with WHMCS is another step in the right direction. We're proud to become a preferred partner for WHMCS and to offer our white-labelled solutions to WHMCS customers. We welcome them to get a first-hand experience of how easy it is to run a successful domain name business with CentralNic Reseller," said Chief Executive Officer Michael Riedl.

CentralNic shares were trading 1.6% lower at 143.18 pence each in London on Tuesday morning.

By Holly Beveridge; Alliance News reporter

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