Century Pacific Food, Inc. Enters the Chocolate Malt Segment with New Brand Called Choco Hero
October 26, 2021 at 09:19 pm EDT
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Century Pacific Food, Inc. entering the chocolate malt segment with a new brand called Choco Hero. Choco Hero is a choco malt milk drink for kids, full of vitamins and minerals that boost strength, mental alertness, and energy. CNPF is one of the major players in the Philippine dairy market, playing in both beverage and culinary spaces. Its brand, Birch Tree Fortified, focuses on affordable dairy nutritionals by providing immunity-boosting vitamins and minerals. The Choco Hero brand, on the other hand, plays in the energy-boosting space as a choco malt milk drink. Choco Hero is now available in leading supermarkets and sari-sari stores nationwide. It comes in family-size and single servings, with a starting price of only P5.00. This is CNPF's most affordable product yet. The launch of Choco Hero is the latest among CNPF's recent string of innovations, coming at the heels of the Company's forays into emerging categories such as pet food and plant-based alternatives.
Century Pacific Food, Inc. is a Philippines-based branded food and beverage company. The Company is primarily engaged in the manufacturing, marketing, and distribution of processed marine, meat, milk, coconut, plant-based, and pet products. It operates through seven business segments: Canned and Processed Fish, Canned and Frozen Meat, Milk, Tuna Export, Coco Water, Packaging, and Corporate. Its products and services include tuna, sardines, other seafood-based products, corned beef, meatloaf, other meat-based products, canned milk, powdered milk, other dairy products, private label canned, pouched and frozen tuna, other tuna products, coconut beverages, coconut oil, coconut shells, other coconut products, packaging products, and shared services warehousing. Its brands include Century Tuna, 555, Ligo, Argentina, and Birch Tree, as well as emerging and challenger names such as Blue Bay, Fresca, Swift, Angel, Kaffe de Oro, Coco Mama, Home Pride unMEAT, Choco Hero and Goodest, among others.
CENTURY PACIFIC FOOD, INC. 
