Charoen Pokphand Foods PLC (CPF) unveils "MEAT ZERO", the meat that is made from plants and manufactured to feel, taste, and appear like real meat "PLANT-TEC" innovation. The new product, expected to appeal to health-conscious consumers, is affordable and available as ready-to-cook material and ready-to-eat menu through 7-Eleven and modern trade outlets across Thailand. Under the goal to attain the top alternative meat brand in Asia within 2022 and the world's top 3 within 2026, "MEAT ZERO" will simultaneously penetrate markets in Asia, Europe and the United States, taking advantage of CPF's customer base worldwide. As plant-based meats are gaining popularity across the globe, CPF, a leading agro-industrial and food business operator in Thailand and worldwide, has been inspired to throw huge supports on the research and development of alternative meats for more than 2 years. In collaboration with world-renowned experts from the United States, Japan and Taiwan as well as food scientists of Chulalongkorn University and Mae Fah Luang University, CPF RD Center eventually discovered the "PLANT-TEC" innovation that creates the perfect texture, taste, smell and feel of real meat.