Chill Brands Group announced a reorganisation of its executive management team to support the Company's growth. Callum Sommerton, previously International Brand Director for the Company, will now serve as the Company's Chief Executive Officer and has been appointed to the Company's Board of Directors. As a former legal professional with brand protection and regulatory experience, Mr. Sommerton has helped to create, develop and protect major brands in multiple industries and across numerous jurisdictions.

Prior to joining the Company in 2021, he established a digital marketing and business growth consultancy practice providing strategic direction and support to a client base of public and private companies operating within the consumer goods, luxury lifestyle, and professional services sectors. Mr. Sommerton will spend his time managing the Company's strategy in the United States and interacting with investors, partners, and regulators in the UK. Antonio Russo and Trevor Taylor, currently Co-Chief Executive Officers, will assume other senior roles within the Company.

Mr. Russo has been appointed as Chief Commercial Officer and will focus on Chill Brands' sales and marketing activities within the physical retail and digital channels. Mr. Taylor has been appointed as Chief Operating Officer and will focus on improving the Company's approach to logistics and fulfilment. Both Mr. Taylor and Mr. Russo will continue to sit on the Company's Board.

Michael Sandore, formerly Chief Commercial Officer, is leaving his position and the Company effective immediately.