Chill Brands Group PLC announce that production has commenced on a new line of disposable vapour products scheduled to launch during First Quarter 2023. These nicotine-free botanical e-cigarette devices will initially be available in three fruit flavours with sales to be made both in retail stores and online via Chill.com. The Company's supplier has agreed to a reduced production price and extended production run to enable Chill Brands to expedite the launch of this new product category without incurring significant upfront costs.

Data from research bodies suggests that the market for vapour products could exceed USD 55 billion by 2029. It is estimated that more than 26 million Americans use vapour products and, in addition to sustained attrition of users from traditional tobacco products to e-cigarettes, many consumers are now inclined to seek out nicotine-free alternatives that replicate the flavours, sensations, and habits they have come to enjoy without the inclusion of addictive ingredients. Chill vapour products will be manufactured to specifications that comply with UK rules and regulations to facilitate future growth opportunities.

The Company has started a pre-sales programme with new and existing distributors to secure placement of its products across a variety of US retail settings. Further announcements relating to the launch of Chill Brands' vapour products will be made in due course.