Chipotle Mexican Grill has added Smoked Brisket to U.S. and Canadian restaurants for a limited time.

Made with Responsibly Raised beef, the protein is smoked, charred on the grill and seasoned with Mexican spices, including fire-roasted jalapenos and chipotle chili peppers, according to a company press release. To finish it, team members hand-chop the mat and top it with sauce made with smoky chili peppers.

After receiving numerous requests for brisket, Chipotle's culinary team has spent the past two years developing the Mexican-inspired recipe, CMO Chris Brandt said in the release.

"This isn't your standard brisket experience," he said "We've created a differentiated Smoked Brisket recipe that is authentic to our menu and pairs flawlessly with our real ingredients."

Through Tuesday and Wednesday, Chipotle's 24 million Rewards members in the U.S. will have exclusive access to the brisket by ordering via the Chipotle app or Chipotle.com.

By Thursday, the LTO will also be available inside restaurants.

To celebrate the launch, Chipotle is offering a $0 delivery fee on all smoked brisket orders via the Chipotle app, Chipotle.com, and Chipotle.ca from Sept. 27-Oct. 3.

How it began
In the fall of 2020, Chipotle tested Smoked Brisket in Cincinnati, Ohio and Sacramento, California. The brand leveraged its stage-gate process to test and learn from customer feedback and iterate before deciding on a national launch strategy, according to the release.

Brisket marks the third new menu item that Chipotle has introduced on a national scale in 2021. Previously, Chipotle launched Cilantro-Lime Cauliflower Rice for a limited time in January and in March debuted the Hand-Crafted Quesadilla, the brand's first new customizable entrée in 17 years.

Chipotle has over 2,850 restaurants.

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