Chipotle Mexican Grill has launched its loyalty program, Chipotle Rewards, in Canada. The nearly 3,000-unit brand implemented its U.S. loyalty program in 2019 and in only three years, 28 million members have enrolled, making it among the fastest-growing loyalty programs in the history of the restaurant industry.

"Chipotle Rewards is another access point for guests to engage with our promise of real ingredients prepared fresh daily, and a way for us to say thank you for joining our mission of Cultivating a Better World," Anat Davidzon, managing director of Chipotle Canada, said in a company press release.

Members of Chipotle Rewards in Canada earn 10 points for every $1 CAD spent in the restaurant, online or in the app.

"We're excited to engage with our Canadian guests in a brand new way with Chipotle Rewards," Chipotle CMO Chris Brandt said in the release. "Our personalized loyalty program allows members to select how they redeem points, earn Extras by participating in challenges, and achieve badges for their achievements."

Copyright © 2022 Networld Media. All rights reserved., source Industry News