Chipotle Mexican Grill announced its new Garlic Guajillo Steak will be available at Chipotle restaurants across the U.S. and Canada, and virtually in the metaverse, for a limited time. The brand's latest menu innovation introduces an entirely new flavor profile to Chipotle's menu featuring tender cuts of steak seasoned with the bold flavors of garlic and guajillo peppers. Earlier on September 13, 2022, Chipotle became the first restaurant brand to officially unveil a new menu item in the metaverse by debuting Garlic Guajillo Steak through the Chipotle Grill Simulator experience on Roblox.

The Menu Innovation Garlic Guajillo Steak features the dynamic combination of garlic and guajillo peppers, brought to life with real ingredients and classic cooking techniques. Finished with fresh lime and hand-chopped cilantro, Garlic Guajillo Steak is a whole new dimension of steak to enhance guests' go-to Chipotle order. The RolloutChipotle premiered its new menu innovation on Roblox at 7am PT with Chipotle Grill Simulator, an immersive Garlic Guajillo Steak Grill experience.

Chipotle is rewarding its community on Roblox with early access to learn and taste Garlic Guajillo Steak virtually to enhance their tasting experience in real life. In addition to the Roblox community, the 30 million Chipotle Rewards members in the U.S. and Canada have exclusive digital access to Garlic Guajillo Steak via the Chipotle app, Chipotle.com and Chipotle.ca. Starting September 14, Garlic Guajillo Steak will be available alongside all permanent menu items for in-restaurant, online, mobile and delivery orders in the U.S. and Canada for a limited time.

Chipotle is offering a $0 delivery fee offer on all Garlic Guajillo Steak orders placed through the Chipotle app, Chipotle.com(1) and Chipotle.ca(2) from September 17 through 25.