In an effort to attract 15,000 team members in time for burrito season — March through May — Chipotle Mexican Grill is launching a hiring campaign featuring employees that have risen the ranks from crew member to management, according to Chief Restaurant Officer Scott Boatwright. The recruiting campaign is in addition to the brand's existing documentary-style television spots that aim to "pull back the foil" by featuring behind-the-scenes footage of the daily culinary tasks of its restaurant employees.

"Our restaurant teams are the core of this organization and with a goal of more than doubling our footprint to 7,000 locations in North America, we are targeting employees today to serve as our leaders of tomorrow," Boatwright said in a press release. "We will continue bringing in new crew to support Chipotle's aggressive growth plans, while simultaneously promoting and upskilling those currently in role."

The campaign features the stories of six employees from across the country.

"Working at Chipotle over the past nine years and learning from its restaurant leaders has changed my life," Nakeysha Clark, a certified training manager in Washington, D.C., said in the release. "As my career path has evolved, I am now able to impact other people's lives and provide new opportunities for growth like someone did for me."

Last year, Chipotle made nearly 22,000 internal promotions. About 90% of all restaurant management roles were internal promotions, including 100% of U.S. regional vice president roles, 81% of team directors and 74% of field leader positions.

"Our goal is to develop and retain diverse talent at every level of the organization and be the employer of choice," Boatwright said in the release.

Chipotle provides a variety of benefits including all-crew bonus, which allows restaurant employees the opportunity to earn an extra month's worth of pay each year; access to mental health care and English as a second language for employees and their families; tuition reimbursement and debt-free college degrees; free meals and more. The organization has found its retention rate is two times higher among employees enrolled in the education assistance program, and crew members participating are six times more likely to move into a management role.

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