Vancouver, BC - April 20, 2018 - Choom™ (CSE: CHOO; OTCQB: CHOOF) (the 'Company' or 'Choom'), is taking a look ahead at the forecast for the legal recreational industry, and gives the weather forecast for 4/20:

Blue skies ahead. With a hint of green.

Choom's CEO Chris Bogart comments: 'Expected legalization this summer is just around the corner, and while some might think they have seen the crest of cannabis wave that has been building for years, Choom recognizes that we've just started paddling into a wave that will only build momentum once legalization is in place. In every major market, Colorado, Washington, California, we've seen adult-use grow year over year by double digits. Choom sees the same growth potential in a legal adult-use market for Canada as just the beginning.'

UPDATE: THE START OF A GREEN SWELL

STRATEGY:

Choom™ was created specifically for the Canadian recreational market with a strategy that emphasizes supply, distribution and branding.

  • Supply and Distribution
    • Choom's will produce a steady supply of cannabis for the anticipated massive demand through the acquisition of 4 ACMPR licenses, all in the late stages of the approval process.
    • Choom will vertically integrate production with a distribution network of branded retail stores.
    • The ChoomTM is committed to delivering elevated customer experiences through a portfolio brands.

HIGHLIGHTS

Production

  • 4 ACMPR licenses in late stage review: 1 acquired, 3 under offer
  • 68,000 sq. ft. in growing facilities: Phases 1 and 2
  • The 10,000 sq. ft. facility in Sooke, BC expected to receive cultivation license from Health Canada in April 2018

Retail distribution

  • Full branded retail store and Provincial licensing strategies in place
  • 48+ retail applications in process

Branding

  • Documented brand history, inspired by Hawaii's 1970's Choom Gang
  • Outstanding consumer experience in focused retail environments

Strategic partnership and capitalization

  • ABcann Global invested $4 million in Choom™ in March 2018, along with a strategic supply agreement executed upon investment.

Expansion potential

  • Expansion potential on 5 acres in BC to add a 700,000 square foot facility
  • 120 acres in Saskatchewan for future facilities expansion

Our long-term forecast? Looks like an endless summer to us. Join us as we cultivate some good times with good friends.

SAY HELLO TO CHOOM™

Choom™ was inspired by the Choom Gang; a group of buddies in Honolulu during the 1970's who loved to smoke weed-or as the locals called it, 'Choom'. Now, after four decades, Choom™ is bringing the spirit of Hawaii to Canada. Choom™ is focused on delivering an elevated customer experience through our curated retail environments, high-grade handcrafted Cannabis supply, and a diversity of brands for the Canadian recreational consumer.

We're planting our flag in the rapidly growing legal cannabis industry in Canada with our own brand of high-grade handcrafted herb. For additional information on Choom™ please visit:

www.choom.ca

'Chris Bogart'
President & CEO

Contact: Choom Holdings Inc.

Chris Bogart
President & CEO
T: 604.683.2509
F: 604.683.2506
E: chris@choom.ca

Cautionary Statement:

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Forward-looking information This news release contains forward-looking information relating to the Company's proposed activities and other statements that are not historical facts. Forward-looking information relates to management's future outlook and anticipated events or results, and include statements or information regarding the future plans or prospects of the Company. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with the results of diligence investigations, developments in the cannabis sector, delays resulting from or inability to obtain required regulatory approvals and ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company's interim and most recent annual financial statement or other reports and filings, including the Company's Listing Statement, made with the applicable Canadian securities regulators. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information.

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Disclaimer

Choom Holdings Inc. published this content on 20 April 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 20 April 2018 12:11:03 UTC