Choom Holdings Inc. announced it has launched its new proprietary ecommerce platform, powered by PLATFORM(WD). The value of Choom's newly acquired digital team and assets have come to fruition with the release of the Choom 2.0 site. The elevated retail experience customers have come to expect in-store has now come to life online, supporting one of the brands key strategic pillars of building a strong omni-channel ecosystem. Some of the key attributes of the fully customized site include full mobile optimization, increased speed, best-in-class SEO, SMS notifications, in-store fulfilment, including delivery and pickup options. The new website was developed by PLATFORM(WD) digital agency. PLATFORM(WD) was acquired by Choom in September 2020 and has extensive experience in the Cannabis industry. The initial launch of the site will be superseded by a phase 2 development project that will include additional optimizations and features.