In addition to the release of 'Magic Glasses,' a disease awareness animation on rheumatoid arthritis, and a short film titled 'Mother's Lipstick' (awarded 2016 Cannes Lions Bronze), Chugai has been working on disease awareness activities through various media such as public lectures and radio/newspapers, to appeal to a broad age range about the importance of early detection, early treatment, and medical care provided by rheumatologists. Despite limitations in its disease awareness activities due to COVID-19, Chugai has decided to start 'Ring Again,' using a new approach which involves collaboration with an IT company. Using a wedding ring, something that a person would wear every day, as a tool, we aim to achieve early treatment by gaining more people's understanding about rheumatoid arthritis and communicating the importance of early detection. To contribute to global healthcare and people's health, Chugai will continue to engage in disease awareness activities focusing on patients.
The mission of the DeNA Healthcare Business is 'making the shift from 'sick care' to 'healthcare' and lengthening healthy lifespans.' DeNA provides various healthcare services making use of the engagement science knowhow accumulated through its Game and Sports Business, with the goal of solving social issues in the healthcare space.
As part of disease awareness activities, DeNA has conducted the 'Blue Star Project,' in cooperation with
Based on these results, we will further optimize the activities in 'Ring Again' to target disease awareness of rheumatoid arthritis.
About 'Ring Again'
Rheumatoid arthritis is a progressive disease that causes inflammation in the synovial membrane wrapping the joints due to immunologic abnormalities, for which early detection and early treatment are important. Many people may think that the patients are mainly elderly; however, in fact, the disease was found to occur in people in their 30s to 50s, i.e., at their working age.
Considering this situation, we have launched a project in which a wedding ring worn every day is used as a trigger to help people find discomfort and stiffness in the fingers. This project therefore will support people in their 30s to 50s to find changes in the bodies in their daily lives. Our intention is to encourage people, regardless of whether they usually wear wedding rings or not, to become conscious of wedding rings to notice changes in their physical condition.
In particular, we have started a website (https://ringagain.jp/, Japanese only) specifically for 'Ring Again' on which a concept video has become available since
I-PRIMO, a store specializing in bridal rings, has also decided to participate in the 'Ring Again' project.
About Rheumatoid Arthritis
Rheumatoid arthritis is an autoimmune disease commonly developed in women in their 30s to 50s. The number of patients is estimated to be from 0.7 to 0.8 million in
The introduction of biopharmaceuticals allows us to aim at achieving remission (a state where there are no symptoms) with medications in the treatment of rheumatoid arthritis. An increasing number of recent studies have demonstrated that proper treatment at an early disease stage can inhibit progression of bone/joint destruction3.
About Chugai
About DeNA
DeNA (pronounced 'D-N-A') develops and operates a broad range of mobile and online services including games, live streaming, entertainment, healthcare, and other diversified offerings. Founded in 1999, DeNA is headquartered in
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