(Reuters) - Church & Dwight forecast fourth-quarter sales and profit below Wall Street expectations on Friday, as repeated price hikes on the company's household products pushed customers into buying fewer name brands and look for cheaper alternatives.

Consumer goods companies such as Church & Dwight and Procter & Gamble are now seeing pressure on volumes from the price increases undertaken for nearly two years to offset rising costs.

Church & Dwight in an attempt to regain customers is now investing in a slew of launches in the laundry and personal care categories with Arm & Hammer's deep clean detergent and Hero's Dissolve Away Daily Cleansing Balm.

This helped drive volumes up by 3.1% this quarter, but came lower than the 3.5% growth in the prior quarter.

Third-quarter average selling prices at Church & Dwight rose 1.2%.

"While US consumption in our categories improved slightly in September and October, we remain cautious regarding the US consumer and category growth rates for Q4,' CEO Matthew Farrell said.

The company expects fourth-quarter revenue to rise about 1.5% to 2.5%, below analysts' estimates of a 2.97% rise, according to data compiled by LSEG.

Church & Dwight also forecast adjusted profit per share of 76 cents, lower than estimates of 86 cents.

The household products maker's third-quarter revenue rose 3.8% to $1.51 billion, slightly beating expectations of $1.50 billion. Excluding items, it earned 79 cents per share, beating estimates of 68 cents.

Shares of the New Jersey-based company marginally rose in premarket trade.

(Reporting by Neil J Kanatt and Ananya Mariam Rajesh in Bengaluru; Editing by Vijay Kishore)