CNPJ 78.876.950/0001-71
Publicly Traded Company with Authorized Capital
Blumenau/SC
CIA. HERING, pursuant to Article 12 of CVM Resolution No. 358, as amended, hereby informs that it received on 19.08.14 the information below, sent by ARX INVESTIMENTOS LTDA..
Blumenau, August 21, 2014. Frederico de Aguiar Oldani
Finance and Investor Relations Director

Rio de Janeiro, August 19, 2014.
To

CIA. HERING

Rua do Rocio, 430, 3rd floor
São Paulo - SP
Zip Code: 4552000
Brazil

Attn.: Frederico de Aguiar Oldani, Investor Relations Director

Dear Sir,

ARX INVESTIMENTOS LTDA., a financial institution headquartered in this City of Rio de Janeiro, State of Rio de Janeiro, at Av. Borges de Medeiros No. 633, suites 401, 402 and 403, enrolled with the National Register of Legal Entities - CNPJ under No. 04.408.128/0001-40, hereby requests, pursuant to CVM Resolution No. 358/2002, amended by CVM Resolution No.

449/07, the disclosure, through the IPE System, of the following "Announcement to the Market":

"ANNOUNCEMENT TO THE MARKET" Investment funds and investor portfolios managed by ARX INVESTIMENTOS LTDA., hereinafter jointly referred to as ("FUNDS"), pursuant to CVM Resolution No. 358/2002, amended by CVM Resolution No. 449/07, hereby informs that in trading operations on the BM&FBOVESPA S.A. - The Brazilian Securities, Commodities and Futures Exchange, over the past weeks, jointly ACQUIRED common shares issued by CIA. HERING ("Company"), and, since the date of 01/08/2014, the FUNDS now hold 8,345,256 (eight million three hundred forty- five two hundred and fifty six) common shares of the Company. This equity stake of the FUNDS represents 5.07% (five point zero seven percent) of the common shares issued by the Company.

It is noteworthy that the increased shareholding is an investment-oriented transaction only, with no interest in changing the corporate control or board management of the Company. The FUNDS further announce that (i) they do not hold warrants or rights to shares subscription, options to purchase shares and debentures convertible into shares issued by the Company; and (ii) they have not signed any agreement or contract regulating the exercise of voting rights or the purchase and sale of securities issued by the Company. Rio de Janeiro, August 19, 2014."
These were the comments deemed necessary for the moment. We remain at your disposal for further clarifications.

ARX INVESTIMENTOS LTDA.

Fund Manager
Av. Borges de Medeiros, 633/ 4º andar - Offices Shopping Leblon Rio de Janeiro, RJ - 22430-041 www.bnymellonarx.com.br

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