PUBLIC COMPANY CNPJ No. 78.876.950/0001-71 BLUMENAU - SANTA CATARINA MARKET ANNOUNCEMENT

Cia. Hering has posted expressive growth along recent years and, in order to prepare itself for another journey of growth and guaranteeing increased focus on each one of its brands, is evolving its organizational structure, splitting the Marketing Management into two Brands Management Divisions:
- Hering Brand Management
- Hering Kids, PUC and dzarm. Brands Management.
Within this context, Edson Amaro, current manager responsible for Foreign Market, will be in charge of the Hering Kids, PUC and dzarm. Management. Edson has been at Cia. Hering for 19 years with experience in the areas of Franchises, Hering Product, Brands Planning, in addition to Foreign Market.
Marcos Ribeiro Gomes, current Marketing Director, will leave Cia. Hering and a new professional will be announced timely for taking over the Hering Brand Management.
Cia. Hering is grateful for Marcos Ribeiro Gomes for his contribution along these six years and wishes him success in his next challenge, as well as good luck to Edson Amaro in his new challenges.
Blumenau, June 10, 2013.

Frederico de Aguiar Oldani CFO and Investor Relations
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