MARKET ANNOUNCEMENT

CIA. HERING, in accordance to the declared in the article 12 of the CVM Instruction nº 358, as Altered, informs it has received on this date, the following information, sent by UBS Global Asset Management.

Blumenau, April 10, 2013. Frederico de Aguiar Oldani

CFO and Investor Relations Officer

UBS Global Asset Management (Americas) Inc.

One North Wacker Drive

Chicago IL 60606

Tel.+1-312-525 7100 www.ubs.com
April 10, 2013

VIA ELECTRONIC AND OVERNIGHT MAIL Cia. Hering Rua Hermann Hering, nº 1790 - Bom Retiro CEP 89010-900 Blumenau - Santa Catarina Brasil Attn: Patrícia Salem - Investor Relations Manager Frederico de Aguiar Oldani - Investor Relations Officer RE: Cia. Hering - Disclosure of Material Equity Holding

Dear Patrícia:
In accordance with Article 12 of Instruction 358 issued by the Securities and Exchange Commission of Brazil ("CVM"), as amended ("Instruction 358"), UBS Global Asset Management (Americas) Inc., in its sole capacity, as well as on behalf of its affiliates in the UBS Global Asset Management business division (collectively, "UBS Global AM"), hereby informs you that UBS Global AM acting in the capacity of investment manager on behalf of certain of its clients held, in aggregate, 8,410,087 of Cia. Hering (the "Company") common shares, representing approximately 5.12% of the Company's total common shares.

Pursuant to Instruction 358, UBS Global AM hereby requests the Company's Investor Relations Officer to provide the following information to the CVM and to any other required recipients in accordance with applicable rules or regulations:

I. The specific amounts held and principal office address for each UBS Global AM entity is set forth below:

UBS Global AM Entity/ Principal Business Address

Total Shares Held

UBS AG Gessnerallee 3

8098 Zurich

Switzerland

4,171,400

UBS Global Asset Management (Americas) Inc. is a subsidiary of UBS AG


UBS Global Asset Management (Americas) Inc.

One North Wacker Drive

Chicago IL 60606

Tel.+1-312-525 7100 www.ubs.com

UBS Global AM Entity/ Principal Business Address

Total Shares Held

UBS Fund Management (Switzerland) AG Brunngasslein 12/Dufourstr. 36

4052 Basel

50,600

UBS Fund Services (Luxembourg) S.A.

33A avenue J.F. Kennedy

L-1855 Luxembourg

104,400

UBS Global Asset Management (Americas) Inc. One North Wacker Drive

Chicago, IL 60606 USA

294,000

UBS Global Asset Management (Australia) Ltd

Level 45, Governor Phillip Tower

1 Farrer Place

Sydney NSW 2000

Australia

111,639

UBS Global Asset Management (Canada) Co.

161 Bay Street, Suite 3900

BCE Place, Box 618

Toronto, ON M5J 2S1

710,300

UBS Global Asset Management (Deutschland) GmbH Stephanstrasse 14 - 16

60313 Frankfurt am Main

Germany

302,900

UBS Global Asset Management (Japan) Ltd

Otemachi First Square

5-1 Otemachi 1-chome

Chiyoda-ku, Tokyo 100-0004

Japan

357,548

UBS Global Asset Management (Singapore) Ltd

One Raffles Quay

#50-01 North Tower

Singapore 048583

12,000

UBS Global Asset Management (Americas) Inc. is a subsidiary of UBS AG


UBS Global Asset Management (Americas) Inc.

One North Wacker Drive

Chicago IL 60606

Tel.+1-312-525 7100 www.ubs.com

UBS Global AM Entity/ Principal Business Address

Total Shares Held

UBS Global Asset Management (UK) Limited

21 Lombard Street London EC3V 9AH United Kingdom

2,205,100

UBS Global Asset Management Trust Company

One North Wacker Drive

Chicago, IL 60606 USA

90,200

Total

8,410,087

II. UBS Global AM, on behalf of its clients, hereby represents that the purchase of shares was made solely for investment purposes, without any intent to alter the composition of the control or administrative structure of the Company.

III. UBS Global AM hereby represents that it does not currently hold, directly or indirectly on behalf of any client, any debentures convertible into shares issued by the Company.

IV. UBS Global AM is not a party to any agreement or contract governing the exercise of voting rights or the purchase and sale of securities issued by the Company.

If you require any further information, please contact Eric T. Pucek (312-525-7885). Regards,


Mark F. Kemper Eric T. Pucek

Managing Director, General Counsel Director, Senior Compliance Officer

UBS Global Asset Management (Americas) Inc. is a subsidiary of UBS AG

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