XANT announced its partnership with Cision to enable their move to opportunity-based selling and provide customers with the best solutions. Cision serves more than 75,000 clients through their public relations platform and their vision remains focused on their customers. The decision to partner with XANT was inspired by their desire to pivot from a lead-focused engagement strategy to an opportunity-based sales engagement strategy. Their partnership with XANT will also support their drive to use the power of data to better coach and manage their sales teams and more accurately measure their sales cycle. With Playbooks by XANT, Cision will be equipped with data, automation, and insights to empower their business and guide their sales activities to the opportunities most likely to lead to results.